Redefining the Relationship between Intellectual Capital and Innovation : The Mediating Role of Absorptive Capacity

The objective of this study is to analyze the relationship between absorptive capacity, intellectual capital and innovation. The main purpose of this research is to demonstrate that absorptive capacity can leverage the relation between intellectual capital and innovation potential. The method was a single case study using exploratory and descriptive research strategies and applying both quantitative and qualitative techniques. The case study investigated was a Brazilian corporation that has been doing business in the paper and corrugated cardboard industry for 72 years. The paper describes a case analysis demonstrating that adoption of practices associated with absorptive capacity has potential to foster intellectual capital, which is particularly important for development of innovations. These practices include assimilation of new technologies; creating capacity to utilize existing internal knowledge held by employees; use of benchmarking; application of technical knowledge; and registration of patents. Triangulation of data provided evidence confirming that the relationship between absorptive capacity and intellectual capital is a driver of innovation in the firm investigated. Additionally, this relationship is better explained by the mediating role of absorptive capacity, which is capable of potentiating intellectual capital to foster innovation.


Introduction
Environmental dynamism places ever-growing demands on firms to find new organizational structures.These structures must be capable of simultaneously generating several different sources of internal and external information to support decision-making processes.In this theoretical context, management of intellectual capital defined as a valuable internal resource can contribute to driving innovation capacity.
It is not a new discovery that management of intellectual capital can potentiate innovation, but it still remains necessary to elucidate how the relationship between the two can be promoted in such a way as to adapt to this dynamic scenario.The underlying assumption of this qualitative research is that absorptive capacity (AC) can potentiate this relationship between intellectual capital and innovation, enabling firms to achieve better utilization and integration from individual knowledge to collective knowledge.As such, the objective of this study is to analyze how intellectual capital can be developed through AC and potentiate innovation as a result.
Over recent years, several well-received studies have highlighted the need to understand utilization of intellectual capital as a factor that can mobilize organizations' innovation potential (Dumay & Garanina, 2013;Edvinsson, 2013;Guthrie, Ricceri, & Dumay, 2012;Santos, Basso, & Kimura, 2012;Stoeckicht & Soares, 2012).This paper attempts to contribute to this effort by focusing specifically on the relationship between intellectual capital and innovation potential, through the concept of AC.We are therefore working from the assumption that CA can expand the potential for generation of innovation, as theorized by Lane, Koka and Pathak (2006), who argue that CA can increase the velocity, frequency and magnitude of innovation in firms.
We then suggest that when a firm develops and manages CA, this process can contribute to development of new capabilities, such as innovation, thereby conferring factors of competitive differentiation that place them at the forefront of problem solving.The underlying research question that this study aims to answer is: How can CA leverage intellectual capital to increase innovation potential?
This article describes a single case study that was investigated using exploratory and descriptive research strategies and employing quantitative and qualitative techniques.It is recognized, therefore, that there is no possibility of statistical generalization.Theoretical hypothesis is analyzed from the specific empirical context.The next section describes the theoretical framework within the relationship between intellectual capital and AC and innovation is conceptualization.The third section describes the study methodology and then section four presents and discusses the results found, section five closes the article with some final comments.

Intellectual capital as a strategic resource for organizations
Intellectual capital is studied from the perspective of the knowledge-based view, which is itself built on the foundations of the resource-based view, on the theory of organizational learning and on organizational theory (Acedo, Barroso, & Galan, 2006;Eisenhardt & Santos, 2002).More specifically, one line of research into management of knowledge in organizations focuses on intellectual capital.This research avenue's principal argument is related to seminal work conducted by Sveiby (1997) and by Edvinsson and Malone (1998), who investigated the phenomenon of intangible assets.
The elements making up intellectual capital can be categorized into different dimensions, such as Human Capital, Structural Capital and Relational Capital.Human Capital is referred to knowledge that is intrinsic to people and which is related to their capacities, skills and abilities, experience, creativity and innovation.Structural Capital evolves the tools used to transform individuals' knowledge into organizational assets.Relational Capital is characterized by the relationships with stakeholders such as strategic alliances, collaborative relationships, joint ventures, industry associations or partnerships (Edvinsson & Malone, 1998;Ienciu & Matis, 2011;Lima & Antunes, 2011;Sveiby, 1997).
In organizations there is a relationship between intellectual capital and capacity to innovate.These intangible assets have a significant influence on innovation and maintenance of superior and sustained business performance (Luca, Maia, Cardoso, Vasconcelos, & Cunha, 2014).
It is known, for example, that organizations adopt different approaches of accumulation and use of their knowledge and that these practices are manifested in different aspects of intellectual capital (human, organizational and relational capital) (Davenport & Prusak, 1998;Nahapiet & Ghoshal, 1998;Schultz, 1961).However, there is still a need to investigate practices that demonstrate the capacity to establish the relationship between intellectual capital and generation of innovation.Demartini and Paoloni (2013), in a survey conducted in a large company which was a leader in defense systems located in Italy, found out that the company's CEO demonstrated his interest in increasing the intellectual capital of the company through implementation of an organizational unit fully dedicated to promote product innovation, increasing the number of patents and trademarks, strengthening personal skills and institutional relationships.Zhang, Qi, Wang, Pawar and Zhao (2015), from a survey conducted in Chinese and Indian industries, found out that direct impact of knowledge integration on innovation performance is significant only in India, and the effect of intellectual capital in innovation performance is significantly higher in China than in India.While Costa, Fernández and Dorrego (2014) argue that the elements of human capital and relational capital affect product innovation indirectly through its interaction with the structural capital.
This study is therefore intended to contribute to the literature through a demonstration of how organizations can utilize the intellectual capital intrinsic to their environments and illustrating the ways in which they can direct it to generate innovations.Therefore, the first research hypothesis (H1) investigated in this study will be as follows: Hypothesis 1: the greater an organization's intellectual capital is, the greater will be its capacity to generate innovation.

Absorptive capacity (AC): a challenge in organizational management
The term AC was first introduced and defined by W. M. Cohen and Levinthal (1989) to describe a firm's capacity to identify, assimilate and exploit information available in its environment.Zahra and George (2002, p. 186) define AC as "a set of organizational routines and processes by which firms acquire, assimilate, transform and exploit knowledge to produce a dynamic organizational capacity".
Intellectual capital is recognized as a key factor to drive assimilation of external knowledge (Hagemeister & Rodríguez-Castellanos, 2010).Furthermore, the capacity of this assimilation depends on prior knowledge of the company (Lane, Koka, & Pathak, 2006), which is understood as more relevant than the sum of knowledge of individuals (W.M. Cohen & Levinthal, 1990).Mariano and Walter (2015) suggest that empirical researches on the absorptive capacity in the fields of knowledge management and intellectual capital should be directed to explore and explain contributions of intellectual capital factors to organizational dynamic processes.The study by T.-C.Lin, Chang and Tsai (2016) explored the relationship between the loss of knowledge and decrease of absorptive capacity, providing empirical evidence on impacts of the loss of knowledge including in performance decrease.Then, we propose that the intellectual capital has a positive influence on the absorptive capacity of the company (AC), being the basis of the second hypothesis to be tested (H2): Hypothesis 2: the greater the organization's intellectual capital is, the greater will be its AC.
For the purposes of interpretation, AC can be subdivided into two dimensions: potential AC and realized AC.Potential AC can be considered as a baggage of knowledge that has been acquired and assimilated, but which remains in a dormant state until a real use for the knowledge emerges; in turn, realized AC is concerned with transformation and application of previously acquired knowledge to achieve a competitive advantage to be developed over the short or medium term (Zahra & George, 2002).
Cooperation in innovation is related to the potential absorptive capacity, as it refers to activities directed to innovations developed with different types of partners, such as suppliers, customers, competitors, consultants and universities.These can provide increase of the company's capability to transfer relevant information and tacit knowledge (Murovec & Prodan, 2009).
Innovation success also depends on the extent to which external technology opportunities to the company can be used for own purposes (W.M. Cohen, 2010).Especially in environments with high pressure of competitors, companies need to open their innovation process and include external knowledge to enhance their innovation generation capacity.
The absorptive capacity of external knowledge can be a source of performance so that the company improves innovation (Wang & Han, 2011).Some studies, such as Chen, Lin and Chang (2009), Wang and Han (2011), C. Lin, Wu, Chang, Wang and Lee (2012) conclude that absorptive capacity has a strong positive relationship with innovation.
Companies with a well-developed absorptive capacity and well-implemented learning mechanisms will be more prone to generation of innovation.Absorptive capacity has a positive effect on innovation capacity, i.e., acquisition and assimilation of knowledge and ability to turn it into a newly created knowledge allows creating new ideas and innovation in the context of project teams (Leal-Rodríguez, Roldán, Ariza-Montes, & Leal-Millán, 2014).Companies should not only manage external accumulation of knowledge, but also adapt their skills (systematizing, coordinating and promoting dissemination of knowledge) in order to succeed with the generation of innovation (Vicente-Oliva, Martínez-Sánchez, & Berges-Muro, 2015).A firm's capacity to assimilate and exploit knowledge may be related to utilization of this knowledge in the search for forms of innovation.The third hypothesis (H3) of this study is based on the premise that AC is able to potentiate a range of different forms of innovation generation at different levels and different types.
Hypothesis 3: the greater an organization's AC is, the greater will be its capacity to generate innovation.

Innovation as a competitive advantage
Innovation has been subject of many concepts (Freeman & Soete, 2008;Rogers, 1962;Tidd, Bessant, & Pavitt, 2008;Utterback, 1971), although the majority of these authors present conceptualizations of innovation that emphasize very similar elements to those originally proposed by Schumpeter (1934Schumpeter ( /1997)).For the purposes of this study, the concept will be adopted as defined by Tidd, Bessant and Pavitt (1998), who state that innovation is the process of transforming opportunities into new ideas and putting them into practice.It is understood that the innovation process is dependent on AC.These authors (Tidd et al., 2008) draw on concepts from work by Schumpeter (1934Schumpeter ( /1997) )  Implementing a strategy based on the concept of AC can mobilize an organization to create new projects more quickly, with more appropriate allocation of personnel to teams and, the most important, minimizing knowledge gaps between teams and organizations, which will potentiate knowledge that already exists, focusing it on development of innovations (C.Lin, Wu, Chang, Wang, & Lee, 2012).It has also been observed that employing a variety of different internal resources can influence the dimensions of AC, and then produce different results in terms of innovation and performance (Machado & Fracasso, 2012).
The company may be able to acquire external knowledge, but it can be difficult to assimilate and apply this knowledge.It is proposed that the absorptive capacity can significantly increase the performance of business innovation (Tseng, Chang Pai, & Hung, 2011) since the company has a level of prior knowledge (intellectual capital) able to assimilate external knowledge which was acquired.
Companies are required to acquire external knowledge and to develop absorptive capacity for developing the magnitude of innovation and organizational performance.Many companies acquire external knowledge through different means, including mergers and acquisitions (M & A) and strategic alliances, mainly in the sectors of intensive R & D in which technological innovation is emphasized (Jeon, Hong, Ohm, & Yang, 2015).Duchek (2013) suggests that further analysis of practices for absorbing knowledge can make important contributions to open the black box of the absorptive capacity and indicate how to empirically capture this complex construct.Tortoriello (2015) also shows that other contingencies in the relationship between external knowledge and the generation of innovation could provide important insights on how organizations benefit from the absorptive capacity of their employees.
It is therefore understood that firms that are able to utilize their intellectual capital strategically, developing it through application of their AC, are more likely to innovate and, consequently, become or remain innovative companies.The fourth hypothesis (H4) predicts that AC mediates the relationship between intellectual capital and innovation.
Hypothesis 4: AC mediates the relationship between intellectual capital and innovation.
The fourth hypothesis is founded on the statement that organizational knowledge must be shared and potentiated in a dynamic internal process so that, among other results, it can drive creation of organizational innovations (Flatten, Engelen, Zahra, & Brettel, 2011).This process can be achieved through practices related to AC.It is therefore assumed that, the mediating role played by AC can potentiate utilization of intellectual capital for development of innovations in firms.

Methodological Procedures
The method was a single case study using exploratory and descriptive research strategies and applying both quantitative and qualitative techniques.The case in question is a Brazilian corporation that has been doing business in the paper and corrugated cardboard industry for 72 years.On the domestic level, the company has factories in four Brazilian states: Rio Grande do Sul, Santa Catarina, São Paulo and Minas Gerais.On the international stage, the company does business in the United States, a number of European countries, Argentina, Chile and Saudi Arabia.This company was chosen as the object of research because it meets the prerequisites for an innovative company, as defined by Tidd et al. (1998) From the temporal perspective, this is a crosssectional study (Malhotra, 2012).
Preparatory to the quantitative data collection phase, adapted versions were prepared of items from questionnaires originally developed by Gracioli, Godoy, Lorenzett and Godoy (2012), by Camisón and Forés (2010) and by Stoeckicht and Soares (2012) for measurement of intellectual capital, AC, and innovation, respectively.The adaptation process was designed to make the items applicable and comprehensible in the setting of the organization under investigation.The resulting instrument was then subjected to a pre-test of face validity with six members of the company's management.After validation, the questionnaire was sent by e-mail to the sample population.The final questionnaire comprises 24 closed questions with responses distributed along a five-point Likert scale (ranging from agree to disagree).The questionnaire was only administered to managers, coordinators and supervisors, breaking down as follows: 27 managers, 78 coordinators and 44 supervisors, making a total sample population of 149 respondents, distributed across all of the company's factories.There were 104 respondents out of the total population of 149 managers, which equates to 70% participation in the quantitative phase.
The instrument was validated with confirmatory factor analysis by Partial Least Squares (PLS), using Smart PLS software.Data were analyzed using the structural equation modeling (SEM) statistical analysis method, also by Partial Least Squares (PLS).Structural equation modeling enables analysis of the relationships between multiple variables simultaneously, whether latent or observed (Hair, Black, Babin, Anderson, & Tatham, 2009;Malhotra, 2012).Analysis of descriptive statistics and calculation of frequencies and percentages of non-numerical data was performed using SPSS® version 21.0.
The PLS method is recommended by Hair, Ringle and Sarstedt (2011), who state that the technique provides estimates and parameters that maximize the variance explained (R² values) by the models under investigation.Another reason for choosing the PLS method is its flexibility with regard to assumptions about the distribution of data, such as normality, the use of interval scales and large samples (Hair, Hult, Ringle, & Sarstedt, 2013).The existence of a mediating effect of AC on the relationship between the independent variable intellectual capital and the dependent variable innovation was investigated using the SOBEL test (Sobel Test Calculator for the Significance of Mediation).According to Baron and Kenny (1986), in management studies investigating single mediation effects, the Sobel test is used to compare the strength of indirect effect that an independent variable exerts on the dependent variable, in which the null hypothesis is that this effect is equal to zero.In order to increase the reliability of this test we also applied the Variance Accounted For or Variance Explained test proposed by Hair, Hult, Ringle and Sarstedt (2013).
In order to measure intellectual capital, the questionnaire proposed by Gracioli et al. (2012) was adapted, as shown in Table 1.In order to measure absorptive capacity, we adapted the questionnaire proposed by Camisón and Forés (2010), who proposed to study the routines, mechanisms and activities that make up the CA (  Transformation Capacity TC1 The company has the capacity to use information technology to improve the flow of information, achieve effective sharing of knowledge and foster communication between members of the company, including virtual meetings among employees who are physically distant using: Internet, e-mail, videoconferences, teleconference.TC2 The company creates barriers that impede all employees from voluntarily passing on useful scientific and technological information they have acquired to others.TC3 The company has the capacity to adapt technologies created by others to the company's specific requirements.
TC4 The company has the capacity to coordinate and integrate all phases of the R&D process and their interrelations with the functional tasks of engineering, production and sales.

Exploitation Capacity
EC1 The company has the capacity to exploit new knowledge at work and rapidly respond to changes in its environment.EC2 The company achieves a high degree of application of the knowledge and experience acquired in the technological and business fields.
EC3 The company has the capacity to turn technological knowledge into patents for products and processes.
In order to understand the innovation practices, we adapted the questionnaire of Stoeckicht and Soares (2012), aiming to analyze how the factors listed below can stimulate or restrict innovation of enterprises: strategies, objectives, goals, organizational culture and values, structural features, people and business infrastructure, management models and management systems (Table 3).
With the objective of ensuring reliability and internal validity in qualitative research, Creswell, Plano Clark, Gutmann and Hanson (2003) suggest data triangulation, which requires the use of different sources of data information.
The qualitative phase of the study was conducted after the quantitative data analysis.This took the form of observation during day-to-day participation in the company and semi-structured interviews with the company's four directors.The objective was to attempt to determine whether perceptions of personnel at the tactical level (managers; coordinators; supervisors) were similar to perceptions of people at the strategic level (directors).Therefore, a qualitative phase of data collection was conducted, with semi-structured interviews and collection of secondary data (business documents, annual reports, and records related to knowledge and innovation management practices).The script for the semistructured interviews was developed based on the results of the literature review and results from analysis of the quantitative data.The interviewees were all four of the company's directors, as shown in Table 4.The data collected were analyzed using descriptive analysis.After analysis of the qualitative data, secondary data provided by the firm collected from its websites and industry news websites (business documents, annual reports, records related to knowledge and innovation management practices), the information accumulated was triangulated and a comparative analysis was conducted of the two phases of the study.This two-stage research method was deemed necessary in order to achieve a better understanding of the proposed framework, which is an attempt to answer the research questions through analysis of the relationships between the constructs involved.

Figure 1. Theoretical-Empirical Framework
Working from the framework illustrated in Figure 1, the objective is to understand in an empirical setting whether intellectual capital can be developed through AC in order to potentiate innovation.It is inferred that if an organization is able to reutilize internal knowledge, absorb and assimilate external knowledge, it has the conditions to generate different types of innovation, especially if it uses new forms of management to do so.It is very likely that such a firm would be developing a dynamic capacity by means of AC.
Some studies indicate that AC plays a role mediating new knowledge creation (Van Den Bosch, Volberda, & De Boer, 1999), while others have shown that knowledge acquisition has an indirect influence on innovation (Darroch & McNaughton, 2003), or that AC and relationship networks are mediators of innovation capacity (Julien, Andriambeloson, & Ramangalahy, 2004) and that AC is a mediator of the relationship between knowledge acquisition and innovation capacity (Liao, Fei & Chen, 2007).By application of inductive reasoning, we propose that AC has a mediating effect on the relationship between intellectual capital and innovation.

Discussion of Results
The paper and corrugated cardboard manufacturing industry is considered a traditional market and one in which the technology needed is relatively accessible and ever more globalized.As a result of these characteristics, globalization has allowed countries that had previously not been significant players in this market to become competitive suppliers, changing the industry's profile, which in turn means that the sector is characterized by intense competition for markets and for investment, but not by innovations or competitive advantages.

Analysis of the quantitative data
The quantitative data collection phase involved only managers, coordinators and supervisors (104 respondents from a total population of 149 management-level personnel).In other words, these are tactical-level employees who have a direct and constant relationship with the company's staff.The respondents were supervisors (n=29, 28%), coordinators (n=58, 56%) or managers (n=17, 16%).
The first data analysis performed was the Kolmogorov-Smirnov test of normality.The results showed that the data did not follow a normal distribution, with a p-value of 0.000, further supporting the appropriateness of the choice to employ the PLS method (Hair et al., 2013).

Evaluation of the measurement model
The first stage was to use the measurement model estimation method, which measures both latent and manifest relationships between the variables observed.In this stage all of the first-order variables were replicated in the second-order constructs, as suggested by Hair et al. (2013) and Wetzels, Odekerken-Schröder and Van Oppen (2009).The first analysis structure constructed was examined for the factor loadings of all variables and then any variables with factor loadings between latent and manifest variables lower than 0.7 were eliminated, since these are considered unacceptable, according to Hair et al. (2013).This resulted in the final measurement model to be studied (Figure 2).It should be pointed out that variables were excluded, both from the first-order constructs and from the second-order constructs.
BAR, Rio de Janeiro, v. 13, n. 4, art. 1, e150067, Oct./Dec.2016 www.anpad.org.br/barThe second stage conducted an analysis of discriminant validity, which indicates the extent to which the latent variables are independent of one another (Hair et al., 2013).The Fornell-Larcker criterion was used to compare the square roots of the average variance extracted (AVE) values for each construct with the correlations between constructs (Henseler, Ringle, & Sinkovics, 2009).As shown in Table 5, it was found that all constructs' AVE values were higher than their correlations with other constructs, indicating discriminant validity constructs.The reliability and convergent validity of constructs were evaluated in terms of the internal consistency of constructs by calculating Cronbach's Alpha and Composite Reliability.It can be observed in Table 6 that all of the composite reliability scores are considerably higher than 0.6, Cronbach's alphas are all higher than 0.7 and AVEs are all higher than 0.5; all of which can be considered satisfactory, according to recommendations in the literature (Nunnally & Bernstein, 1994).Convergent validity indicates the extent to which a scale is positively correlated with other measures of the same construct (Malhotra, 2012) and this characteristic also requires verification.In order to achieve high convergent validity, AVE values must be 0.50 or greater, since this means that the latent variable explains more than half of the variance of its indicators (Tabachnick & Fidel, 2001).As shown in Table 6, all of the constructs achieved convergent validity, with AVE values greater than 0.50.

Analysis of the measurement model
The structural model was tested using a two-step approach.First, coefficients of determination (R 2 ) were used to evaluate the quality of the adjusted model.Coefficients of determination provide a measure of the proportion of variation in the endogenous variables that is explained by the structural model and in this case are equal to the squares of the Pearson's correlation coefficients.In the social and behavioral sciences, J. Cohen (1988) suggests that R 2 = 2% can be classified as indicating a small effect, R 2 = 13% as indicating a medium effect, and R 2 = 26% as indicating a large effect.It will be observed from Table 7 that all R 2 values are greater than 0.26%, indicating a large effect, which is a good score for the model.
The second stage in analysis of the quantitative data was to test predictive relevance (Q², also known as the Stone-Geisser indicator), which assesses the adjusted model's precision and for which the criterion of evaluation is a value greater than zero (Hair et al., 2013).Additionally, the effect size (f², or Cohen indicator) was also calculated by addition and removal of constructs to and from the model (one by one).In this case, values from 0.02 to 0.15 are considered small, values from 0.15 to 0.35 are considered intermediate and values greater than 0.35 are considered large (J.Cohen, 1988).
It can be observed from Table 7 that predictive relevance (Q²) scores were greater than zero and, in general, the effect size (f²) was large, with just three constructs exhibiting intermediate effect.Therefore, based on analysis of quantitative data, the first three research hypotheses (H1, H2, H3) were confirmed.Path coefficients (Figure 2) were significant (p < 0.01) for all of the hypotheses, H1 (β=0.649,t=7.022),H2 (β=0.351, t=5.052), H3 (β=0.485, t=4.493).The effect sizes were also considered significant (Table 5).The R 2 = 0.58 for innovation, which is moderate according to Hair et al. (2013), indicates an acceptable level of explanation of the endogenous variable.
Hypothesis 4 (H4) predicted that absorptive capacity would have a mediating effect.The SOBEL test (Sobel Test Calculator for the Significance of Mediation) was used to verify whether the mediator does mediate between the independent variable intellectual capital and the dependent variable innovation, as shown in Table 8.In management studies investigating single mediation effects, the Sobel test is used to compare the strength of the indirect effect that an independent variable exerts on the dependent variable, in which the null hypothesis is that this effect is equal to zero (Baron & Kenny, 1986).Since the relationship is significant when p≤ 0.05, in this case we observe that the hypothesis is supported, which shows that absorptive capacity does play a mediating role.In order to confirm the moderating effect of AC, the Variance Accounted For (VAF, or Variance Explained) test proposed by Hair et al. (2013) was also conducted when we performed the calculation suggested by Hair et al. (2013) the resulting variance explained (VAF = 0.3195 or 31%) demonstrated partial mediation, as suggested by the author (20% ≤ VAF ≤ 80%).As such, the hypotheses proposed in this study have been supported, as shown in Table 9.

Results of Tests of Hypotheses
Hypotheses Status

H1
The greater an organization's intellectual capital is, the greater will be its capacity to generate innovation.

H2
The greater the organization's intellectual capital is, the greater will be its absorptive capacity Supported

H3
The greater an organization's absorptive capacity is, the greater will be its capacity to generate innovation.

H4 Absorptive capacity mediates the relationship between intellectual capital and innovation Supported
Note.Source: Data from research.

Analysis of the qualitative data
Based on the data collected during the quantitative phase and the results from the in loco research (observations in the field) a need was perceived to understand the perceptions of people at the strategic level of the organization (directors) with regard to the same variables about which tactical level management had been questioned during the quantitative phase.A second data collection phase consisting of semi-structured interviews was therefore conducted.All four company's directors took part in this stage as interviewees.They had been director level managers for an average of nine years.These interviewees had a strategic overview of both the company's past and future.
The results revealed that the company was engaging in a range of actions to develop its intellectual capital.The directors made it clear that the company engages actions to develop its employees' competencies and also training and education programs.The firm already had, and was further developed, processes for management of structural capital, but the mechanisms were still going through a process of development and maturation.The directors' perceptions of the relational capital dimension revealed a concern with management of the company's stakeholder relations.The firm's primary focus is on customer relations, but it also engages in actions focused on suppliers and the community.
"The underlying objective of our training program is the basic competencies and those that differentiate, which is part of the strategic plan; we have identified twelve competencies that will help the company to achieve its objectives for the future.These competencies guide the personal development plans (PDP) we have for personnel at all levels".(Interviewee 1) (verbal communication -human capital)."We've been making efforts on two fronts: 1.We maintain a management of excellence log in which we write down all our management practices and assess their adequacy; 2. There is an ongoing process to review all of the departments' processes that is being carried out by the risk management team and has started with the initial objective of identifying the processes.So we've been making progress, whether in the risk management process or in continuous improvement with Kaizen weeks, we now have more extensive records than we used to have".(Interviewee 3) (verbal communicationstructural capital).
"We try to help our customers to prosper, acting ethically, through certain actions that make us different in terms of customer focus.We have adopted an entire attitude of commitment to our customers' businesses and to transparency in our relations".(Interviewee 2) (verbal communicationrelational capital).
It can therefore be observed from the directors' responses that the company does implement actions for the management of intellectual capital.However, it can also be perceived that, at times, their perceptions differ, to the extent that the directors are more critical in their analysis of the processes for management human and structural capital.In contrast, the responses of tactical-level management personnel on the subject of relational capital were more conservative, which suggests that they have less comprehensive knowledge of the company's activities in this dimension.Table 10 lists some of the company's practices that were mentioned in the interviews.The second stage of the interviews was designed to discover whether the company was engaged in activities to foster AC, whether potential or realized.The directors' responses with regard to potential AC revealed that their perceptions were more critical, outlining points in need of improvement, for example, related to the ability to employ existing knowledge.In their analyses of realized AC, the directors observed that the company still needed to progress further, since this capacity can enable application of knowledge acquired externally within the organization.
"This is one area in which we still need to make progress, there is still lots of room for us to adopt benchmarking and structured visits abroad, because if you visit other firms you improve your observation skills and start to see certain things that you don't do here but that you could bring in quickly.We've been doing this in a more structured way for a few years now".Analysis of the management and directors' responses with regard to the construct AC and its dimensions revealed that the tactical level personnel felt that the company was engaged in all of the characteristics related to development of this capacity.In contrast, the strategic level directors were aware that the company still needs to concentrate hard on developing this capacity because it engages in few management practices oriented towards the development of AC.What can be observed from the directors' responses is that isolated actions are taken which have specific effects on the organization's management process, but this process is still going through a continuous process of improvement.Notwithstanding, certain of the company's management practices are related to development of AC, as summarized in Table 11.The third stage of the interviews focused on analysis of the innovation process within the company.The objective was to understand how the directors perceived the innovation process.Their responses show that the company is still developing the four types of innovation (position, process, product and paradigm), some in a more rapid manner and others in more conservative ways, but always taking actions based on the company's strategic planning.
"We haven't innovated greatly in position (marketing) because our market is very traditional.There aren't many channels, the channel is direct sales.I suppose our innovation was to develop the direct-sales model.We are reducing the number of sales representatives because we believe deeply in the direct relationship with the customer with no intermediaries".(Interviewee 3) (verbal communicationposition innovation).
"We innovate less in product, but in process innovation we are learning.It's not such a dynamic process, partly because of the sector and partly because of our maturity with relation to this".(Interviewee 2) (verbal communicationproduct innovation).
"We are always in search of technological improvements, and this has been the company's focus because of the need to increase productivity and efficiency, which can only be achieved with technological changes and investment".(Interviewee 1) (verbal communicationprocess innovation).
"Our company's management model is one of the most innovative that I know and I think it's a benchmark for the industry, the result of strategic planning.I don't know if I could claim we are pioneers in innovation, because the paper and packaging sector is a conservative industry, but it is true that we are above average and on the right path, we could be going a bit quicker, but we have the structure to improve".(Interviewee 4) (verbal communicationparadigm innovation).
The directors' responses show that the company structure is innovation-oriented and this is a recent process that has not yet borne much concrete fruit.However, with relation to the market and to its competitors, the company can be seen as a pioneer.As such, the interviews with the directors and analysis of the responses of management (managers, coordinators and supervisors) to the questionnaire show that the firm investigated engages in actions related to development of intellectual capital, AC and innovation.Practices can be identified in which efforts are focused on innovation, as shown in Table 12.It is clear from both the interviews with directors and the analysis of responses from management (managers, coordinators and supervisors) that the company investigated takes actions to develop intellectual capital, AC and innovation.

General analysis
There were positive relationships between intellectual capital, AC and innovation in both the qualitative and the quantitative stages of this study, which allows us to infer that, because the company has adopted mechanisms for participative management, implemented an employee incentive system and developed its relations with its stakeholders, it develops its own AC.As such, it is potentiating its capacity to externalize the knowledge acquired through innovations that produce results for the organization.
By means of analysis of both quantitative and qualitative data, this study has demonstrated the relationships between intellectual capital, AC and innovation using a proposed framework for the case under analysis.It was found that the company investigated has a management structure (that values ongoing development of its employees and of its relations with its stakeholders) in order to construct an environment that fosters innovation and to identify improvements that can be made to products, processes and sales.
We found out that this company has developed a structure for management of innovation that makes it a pioneer in the Brazilian paper and cellulose industry.We observed the creation of a new innovation management context capable of generating value, even in an industry in which innovation is not a factor of competitive differentiation.
We have presented practices for management of intellectual capital and development of AC, offering other companies in the sector the opportunity to encounter a new structure for management of internal and external resources that is capable of promoting the innovation capacity.
Considering that managers should construct management processes that are appropriate for acquisition of knowledge through organizational learning, they should also ensure that the environment is conducive to sharing of tacit knowledge between the people in the organization.Objectively speaking, an organization should construct its mechanisms for AC and in this paper we have presented certain avenues that can be of use in this process.
Finally, we must also value the mediating role of absorptive capacity in the relationship between intellectual capital and innovation.Placed in mediating between development processes of intellectual capital and generation of innovation, absorptive capacity (through associated practices and procedures) shows conditions to mobilize the appropriate knowledge in the form of intellectual capital.

Conclusions
The first challenge of this study was to compose a research framework for the case in study.The aim was to define the general characteristics of the absorptive capacity construct in that environment as well as learning its main dynamic relations, considering its role in generating innovation.This framework not only directed the main activities of research-collection and systematization of knowledge/information and analysis of results, but also enabled an assessment of the company concerning the absorptive capacity, through quantitative and qualitative research stages.Then, the four proposed hypotheses were confirmed, from which the most important in terms of contribution to the debate is what places the absorptive capacity as a mediator of the relationship between intellectual capital and innovation.
In this respect, the adequacy of the framework to the case study puts it as a theoretical and empirical contribution of this work and also as an alternative for future studies that address the characteristics and dynamics of the absorptive capacity construct in unique case studies, always respecting the specificity of each case and the necessary methodological adaptation to other contexts and situations.One cannot, however, disregard the limitation coming from the condition of the final adjusted model, with its factor loadings and construct validity, which makes it applicable only in the specific configuration of the investigated organization, since this was a single case study.In addition, highlighting the cross-sectional study is vulnerable to the influence of the organizational context, and therefore subject to change over time.
But surely their empirical results are what distinguished this work.The presence of practice traces, capable of mobilizing the absorptive capacity was observed, both the upstream in relation to the intellectual capital as the downstream in the innovation generation phase.This finding revealed that the framework dynamics is sustained by the mobilization of certain routines and working practices in the relationship between intellectual capital and CA, as well as between CA and the generation of innovation.They are practices associated with forms of knowledge from the intellectual capital, structural size of the company and the relationship with stakeholders, as highlighted in the analysis stage.But, if this discovery reveals the presence of a dynamics that can be associated with the notion of absorptive capacity, on the other hand, it is observed that this practical portfolio is not arranged in synergy with the CA.It is organized to meet other business objectives, but that in an analysis based on the perspective of the CA can also be included in the same perspective.Therefore, the case study does not express a consolidated example of absorptive capacity, but a training process under construction, for whose support, the company has adopted engagement policies of its personnel-participatory management and incentive systems and, externally, stimulated the relationships with its stakeholders.
In any case, this reflection on the greater or the lesser synergy of management practices in relation to the acquisition, internalization, processing or also the application of knowledge (Duchek, 2015), points out the future possibility of conceiving a scale composed by different levels of mobilization of absorptive capacity, in which different companies representing different states of CA would be classified.
Suggestions for future research include the application of the theoretical framework and conceptual model to a larger sample in order to find out whether other firms, belonging to traditional industries, have similar behaviors.Also, there is the suggestion to adapt and apply the research instrument in samples with more dynamic sectors, because, as a rule, dynamic environments require greater absorptive capacity of enterprises, considering that this is a necessary condition for the development of innovation and rapid responses.Still, in the field of theoretical and empirical contribution, we noted in the analysis phase that the impasses and advances of some processes and to arrive at a model of four different types of innovation: (a) Product innovation: introduction of a new good or service, or improvement of its characteristics or intended use; (b) Process innovation: methods of production or supply of new or significantly improved ones, in order to reduce unit costs or increase product quality; (c) Position innovation: implementation of new methods in the marketing or trading area; (d) Paradigm innovation: new organizational methods in business practices, in the organization of the workplace or external relations of the company.
. It has a dedicated research and development department that was set up in 2006 and also a corporate innovation department, with research staffs who BAR, Rio de Janeiro, v. 13, n. 4, art. 1, e150067, Oct./Dec.2016 www.anpad.org.br/barhold Masters and Doctoral degrees and have been working to develop innovations since 2010.It has taken actions such as creating a corporate innovation department; innovation-oriented strategic planning and training; and innovation-stimulation programs.

Figure 2 .
Figure 2. Structural Model (PLS)The rectangles on the left represent questionnaire items, as follows: SC = structural capital, HC = human capital, RC = relational capital, RAC = realized AC, PAC = potential AC.
Note.(a) The Items column indicates the number of variables comprising each construct on the final scales (after item purification); (b) Alpha: Cronbach's alpha; (c) CR: composite reliability; (d) AVE: average variance extracted.Source: Study data.
BAR, Rio de Janeiro, v. 13, n. 4, art. 1, e150067, Oct./Dec.2016 www.anpad.org.br/bar (Interviewee 3) (verbal communication -potential AC)."We've developed our ability to apply knowledge, our people have been changing the technology as well, there are new things coming in and being developed on top of the infrastructure we already have.I realize that it is a challenge for us to do this as a routine and what we are trying to develop is the capacity to be open to change".(Interviewee 1) (verbal communication -realized AC).BAR, Rio de Janeiro, v. 13, n. 4, art. 1, e150067, Oct./Dec.2016 www.anpad.org.br/bar

Table 1 Variables and Measures for Intellectual Capital Variables Measures
Note.Key to Variables: HC -Human Capital; SC -Structural Capital; CC -Relational Capital.

Table 5 Pearson's Correlation Coefficients and Square Roots of AVEs for Latent Variables of First-order Constructs
Note.Values in bold (down the diagonal) are square roots of AVEs while all other figures are correlations between variables.Source: Study data.

Table 10 Practices for Promotion of Intellectual Capital
Note.Source: Analysis of fieldwork findings.

Table 11 Practices for Promotion of Absorptive Capacity
Note.Source: Analysis of fieldwork findings.

Table 12 Practices for Promotion of Innovation
Note.Source: Analysis of fieldwork findings.