PLANNED BEHAVIOR AND RELIGIOUS BELIEFS AS ANTECEDENTS TO ENTREPRENEURIAL INTENTION: A STUDY WITH UNIVERSITY STUDENTS

ABSTRACT Purpose: To investigate the relationship between religious beliefs and the constructs of the Theory of Planned Behavior in entrepreneurial intention. Originality/value: The article stands out by promoting the understanding of entrepreneurship from the Theory of Planned Behavior proposed by Ajzen (1991), aligning it with religious beliefs. Design/methodology/approach: It is an exploratory and descriptive study, of a quantitative nature. The survey method was used to collect the data, in which a sample of 448 students from the Business Administration courses at two public universities in the northeast of Brazil was obtained. Structural Equation Modeling was used to treat and analyze the data. Findings: The results demonstrated that personal attitude, perceived control, and religious beliefs influence the entrepreneurial intention of university students, which did not occur with subjective norms. However, subjective norms influenced the personal attitude and perceived control of university students. The university students presented a predisposition to entrepreneurship and recognized that they have the necessary skills to create a business. However, the choice to become an entre preneur may not be motivated directly by the expectation of its social referents. Moreover, university students did not perceive the influence of religious beliefs in the manifestation of their behavior, because vocation and prosocial motivation are far from the environmental context in which university students are inserted or because they are not practicing a religion that fosters such beliefs.


INTRODUCTION
Entrepreneurship is an emerging research field that has been stimulating academic interest in alternative ways that motivate the intention and entrepreneurial action (Paiva, Andrade, Antonialli, & Brito, 2018;Smith, Conger, McMullen, & Neubert, 2019). The legitimation of entrepreneurship as a research field promotes new directions for the expansion of investigations that integrate other fields of research with management (Busenitz, Plummer, Klotz, Shahzad, & Rhoads, 2014), like religion, which facilitates the development of more transformational investigations, conceiving of new questions and insights (Baker & Welter, 2017;Shepherd, 2015).
Religion manifests itself in entrepreneurship through religious beliefs, which influence the attitudes, intentions, and behaviors of individuals (Balog, Baker, & Walker, 2014), and may encourage or discourage them from starting new businesses (Carswell & Rolland, 2007;Wiseman & Young, 2014). Also noteworthy is the association between religious beliefs and entrepreneurial intention, due to the inseparability between the entrepreneur, his environment, his interpersonal relationships and the resources available to achieve his goals (Serafim & Feuerschütte, 2015).
Entrepreneurial intention is defined as the effort and encouragement that individuals have to perform entrepreneurial behavior under favorable conditions (Cantner, Goethner, & Silbereisen, 2017;Souza, Santos, Lima, Cruz, & Lezana, 2016). Thus, entrepreneurial intention has become the dominant perspective in the investigation of cognitive factors that may motivate the individual to act (Fayolle & Liñán, 2014;Krueger, 2017;Paiva, Lima, Rebouças, Ferreira, & Fontenele, 2018) through the use of theoretical models considered predominant in the field of studies related to entrepreneurship.
The theoretical model of entrepreneurial intention that is most used in the empirical and conceptual literature of entrepreneurship (Esfandiar, Sharifi-Tehrani, Pratt, & Altinay, 2019;Fayolle & Liñán, 2014;Martins, Santos, & Silveira, 2019) is the Theory of Planned Behavior (TPB), developed by Ajzen (1991), which explains intent and behavior by means of three determining factors that predict them: 1. personal attitude, that is, the favorable assessment to perform or not to perform the behavior; 2. subjective norms, that is, the perceived social pressure to perform the behavior or not; and 3. perceived behavioral control, that is, the perceived easiness or difficulty in performing the behavior based on reflection of past experiences (Ajzen, 1991;Liñán & Chen, 2009). From this perspective, and considering the alignment between religious beliefs and entrepreneurial intention, it was outlined as a goal to investigate the relationship between religious beliefs and the constructs of the TPB on entrepreneurial intention in a theoretical-empirical research context.
The discussion about the role of religion in shaping economic activities is attributed to Max Weber, who highlighted the contribution of protestant religious ethics to the emergence of capitalism as a contemporary mode of production (Stark, 2006), which culminated in the development of research that focus on investigating the interaction between entrepreneurship and the religious context and religious beliefs, as in the studies conducted by Audretsch, Boente, and Tamvada (2013), Balog et al. (2014), Rietveld and Van Burg (2014), Zelekha, Avnimelech, and Sharabi (2014), Borges, Enoque, Borges, and Almeida (2015), Parboteeah, Walter, and Block (2015), Serafim and Feuerschütte (2015), and Corrêa and Vale (2017).
The literature in the field of religious studies focuses mainly on investigating the influence of religion on the organizational environment and economic development in the religious scope (Corrêa & Vale, 2017), and does not receive due attention in scientific investigations involving the relationship between entrepreneurship and religion (Audretsch et al., 2013;Borges et al., 2015;Corrêa & Vale, 2017;Griebel, Park, & Neubert, 2014;Rietveld & Van Burg, 2014) when treated in the Brazilian context (Serafim, Martes, & Rodriguez, 2012).
Understanding this relationship is a challenge for researchers in the field due to the limitations of existing conceptual frameworks, as few definitions are currently agreed upon. Moreover, the phenomenological approach predominates in existing research due to the exploratory nature of the field, which receives qualitative, conceptual and case-based studies, increasing the conceptual complexity of entrepreneurship (Balog et al., 2014;Smith et al., 2019). It is hoped, therefore, that this research may raise the interest of researchers in the area to use positivist and relational approaches between entrepreneurship and religion, so as to contribute to the construction of this field of scientific knowledge.
According to Borges et al. (2015), the interaction between entrepreneurship and issues associated with the religious field in Brazil has not been sufficiently explored in the sphere of organizational studies and entrepreneurship, since religious beliefs, as a source of motivation and opportunity for business creation, are considered to be under-investigated in the literature. Greater commitment to the development of scientific studies in this area of knowledge is therefore required. Corrêa, Vale, and Pinto (2018)  reinforce that the Brazilian religious context is a prolific field for the development of investigations and new findings for the entrepreneurship literature. Given these approaches, this article aims to contribute to the understanding of entrepreneurial intention, which is the main phenomenon to understand the process of entrepreneurship, including religious beliefs, as they can help individuals identify specific business opportunities, as well as motivate them to develop entrepreneurial behaviors. This article is grounded in the conceptual framework of the TPB.

Entrepreneurial intention and the Theory of Planned Behavior
Studies and discussions about entrepreneurial intention gained relevance during the last two decades of the twentieth century through the works of Shapero and Sokol (1982) and Davidsson (1995), as well as in the twentyfirst century, in the research conducted by Chen (2009), Teixeira andDavey (2010), Bae, Qian, Miao, and Fiet (2014), Nabi, Liñán, Fayolle, Krueger, and Walmsley (2017), and Passaro, Quinto, and Thomas (2018).
Firstly, we emphasize the Theory of Rational Action of Ajzen and Fishbein (1977), which encouraged the Theory of Entrepreneurial Intentions (Shapero & Sokol, 1982) and the TPB (Ajzen, 1991), the latter being characterized as the most used theoretical model to predict entrepreneurial intention (Esfandiar et al., 2019;Fayolle & Liñán, 2014;Martins et al., 2019). Depending on TPB, human action is guided by beliefs that involve direct observation of a given object/attribute and the use of formal coding systems that comprise rules of logic (Ajzen, 1991;Liñán & Chen, 2009). Ajzen (2011) argues that beliefs are rationally conceived and represent reality, reflecting the information an individual holds regarding a specific behavior, even if such information is inaccurate or does not reflect reality.
The intention is before entrepreneurial behavior (Ajzen, 1991) and refers to the business creation process (Krueger & Carsrud, 1993). The entrepreneurial intention is considered to be something latent that needs to be awakened and improved for entrepreneurial behavior to be effective. The intention is the main predictor of behavior (Ajzen, 1991;Teixeira & Davey, 2010), and this makes it possible to point out that the stronger the intention, the more likely the behavior is to manifest (Ajzen & Fishbein, 1977 1991), characterizing the individual as a potential entrepreneur because his/her intention to act can be independent of the occurrences of profit or success (Souza, Coelho, Esteves, Lima, & Santos, 2016).
Personal attitudes refer to the degree of evaluation (positive or negative) that the individual undertakes before acting, and it considers advantages and evaluations through social pressure on the decision to become an entrepreneur (Ajzen, 1991). Cavazos-Arroyo, Puente-Díaz, and Agarwal (2017) consider that the behavioral beliefs of individuals influence the attitude towards entrepreneurial behavior since such beliefs suggest that positive results can be obtained by performing a certain behavior.
To investigate the other antecedents of the TPB model, the influence of subjective norms and perceived control on entrepreneurial intention was also verified. Subjective norms refer to beliefs arising from the social environment, through the influence of social groups (Cavazos-Arroyo et al., 2017), and measure the perceived social pressure to perform certain behaviors or not to perform certain behaviors, which emphasizes an individual's concern about the consequences of their behavior for other people (Ajzen, 1991).
Some authors, such as Kautonen, Van Gelderen, and Tornikoski (2013) and Zapkau et al. (2015), consider subjective norms the weakest construct to predict entrepreneurial intention, since the influence of social referents may Regarding perceived control, Cavazos-Arroyo et al. (2017) approach such a predictor as the belief of an individual in his ability to perform the functions and tasks essential to becoming an entrepreneur. According to Krueger and Brazeal (1994), perceived control is a prerequisite for a potential entrepreneur, due to the inexperience of novice entrepreneurs. The results of empirical research (Costa & Mares, 2016;Liñán, Nabi, & Krueger, 2013;Oliveira et al., 2016) have demonstrated that perceived control is a predictor of entrepreneurial intention. In this sense, the following hypothesis is proposed: • H 5 : Perceived control has a positive influence on entrepreneurial intention.

Religion and religious beliefs
Entrepreneurial activity is influenced by cultural and institutional factors, such as religion (Henley, 2017), which can affect individual characteristics, such as work ethic, honesty, economics, charity, and trust. Given the appreciation of these attributes, religiosity can encourage investment and economic growth (McCleary & Barro, 2006).
Religious beliefs express information based on religious teachings, which are often taught and passed on between generations, affecting the individual's attitude and behavior toward the economic system (Guiso, Sampieza, & Zingales, 2003). From the perspective of Rietveld and Van Burg (2014), religious vocation and prosocial motivation are considered as religious beliefs.
Vocation refers to a sense of purpose that incites the individual to personal and social involvement in the work, having as a parameter the transcendent or a feeling of passion (Duffy & Dik, 2013 guided by the religious vocation, the entrepreneur can conduct his business and devote himself to divine purposes. In contrast, Thiry-Cherques (2009) clarifies that the rational organization of work and technology stimulated feelings of disenchantment and that work is no longer seen as a divine calling, leading to the removal of the religious sense of labor activities.
Another religious belief that can influence entrepreneurship refers to prosocial motivations, as the individual is encouraged to develop prosocial actions for the benefit of others (Johnmark, Soemunti, Laura, Munene, & Balunywa, 2016). Prosocial motivations stimulated by religions are not observed by all practitioners, although some research has highlighted that religious Christians are more prone to prosocial and altruistic behavior than non-religious people (Rietveld & Van Burg, 2014).
According to Namatovu, Dawa, Adewale, and Mulira (2018), religious beliefs can shape the behavior of entrepreneurs by contributing to entrepreneurial identities. The connection between religious beliefs, personal values, and entrepreneurial activity was investigated by Dougherty, Neubert, and Park (2019), who verify that religious beliefs act as a moderating variable in the relationship between personal values and entrepreneurial activity. Riaz, Farrukh, Rehman, and Ishaque (2016), in turn, found that religion has an impact on entrepreneurial intention, confirming that the more religious an individual is, the greater the likelihood of becoming entrepreneurial; this is corroborated by Johnmark et al. (2016) when they emphasize that religious beliefs predict entrepreneurial behavior.
Considering the empirical and conceptual literature on religious beliefs and entrepreneurial intention, one can highlight one more hypothesis for this research: • H 6 : Religious beliefs have a positive influence on entrepreneurial intention.
In line with previous scholarly approaches, we now present the research model, which was developed in consideration of the proposed hypotheses. The model focuses on the relationship between religious beliefs and the antecedents of entrepreneurial intention, based on the TPB (Figure 2. The proposed discussion sought to justify the adopted model and the relevant concepts for the development of the hypotheses, to suggest interconnections between the constructs adopted in the study. The following is the methodological design for obtaining the data analyzed in this research.

METHODOLOGICAL PROCEDURES
This study is guided by the positivist research paradigm. In Crotty's perspective (1998), paradigm refers to a philosophical instance that aims to inform the method used in the research. This is a quantitative, descriptive study using the survey method for data collection (Hair, Black, Babin, Anderson, & Tatham, 2009). The population comprises undergraduate students in the Business Administration courses from two public universities in the northeast of Brazil, which offer disciplines related to entrepreneurship.
The entrepreneurial intention, manifesting itself in individuals who are predisposed to start businesses, holds the research base in the undergraduate students in Business Administration, because Rasli, Khan, Malekifar, and Jabeen (2013) and Ferreira et al. (2017) reinforce that this audience can be considered more educated and prone to entrepreneurship. Research that analyzes entrepreneurial intention among university students focuses mainly on the business area, due to the offers of entrepreneurship projects, and this justifies the choice of the target audience of this research. The instrument for data collection was developed by adapting validated scales in empirical and conceptual literature. These include the scale of religious beliefs, by Rietveld and Van Burg (2014), and the Entrepreneurial Intention Questionnaire, proposed by Liñán and Chen (2009), which is based on the TPB and measures personal attitude, subjective norms and perceived behavioral control. The final version of the data collection instrument contains 33 items, 28 of which were arranged on a five-point Likert scale, ranging from 1 (strongly disagree) to 5 (strongly agree), in order to measure the model dimensions, as shown in Figure 3.1, and with the other items sought to characterize the sample, considering the affiliation and religious practice, gender, age, and marital status.

Construct Item Assertive
Entrepreneurial intention (IE) IE1 I am ready to do anything to be an entrepreneur.
IE2 My professional goal is to become an entrepreneur.
IE3 I will make every effort to start and run my own firm.
IE4 I am determined to create a firm in the future.
IE5 I have very seriously thought of starting a firm.
IE6 I have the firm intention to start a firm someday.
Personal attitude (AP) AT1 In my opinion, being an entrepreneur implies more advantages than disadvantages.
AT2 A career as an entrepreneur seems attractive.  Data collection was carried out in March and April 2018, by applying the questionnaire in the classroom, with students from all semesters of the Business Administration courses.
For descriptive statistics analysis, the Statistical Package for Social Sciences (SPSS) (version 22) software was used. Additionally, Structural Equation Modeling (SEM), built with the aid of SmartPLS 3.0 software, was adopted, using the reflective measurement model, whose consistency is assessed through its reliability and validity, focusing on the convergent and discriminating aspects (Afthanorhan, 2013).

Reliability and validity of the constructs
Based on SEM, the factor loadings and their observed variables were analyzed to verify the relationship between these variables. The structural model is presented in Figure 4.1.1 and it is composed of the following constructs: personal attitude (AT), subjective norms (NS), perceived control (CCP), religious beliefs (CR), and entrepreneurial intention (IE), with the observed variables and their respective factor loads. The variables AT1, CP1, and CR6, belonging to the TPB constructs, were removed from the model because they presented factor loadings below 0.700, as recommended by Hair, Hult, Ringle, and Sarstedt (2016).
Subsequently, we proceeded to the second stage of analysis, consisting of the evaluation of the measurement model through the analysis of convergent validity, Cronbach's alpha, and R square. It was found that the average variance extracted (AVE) of the constructs meet the criteria of Fornell and Larcker (Henseler, Ringle, & Sinkovics, 2009), as they presented values greater than 0.50 (AVE > 0.5), indicating a positive relationship between the variables and their respective constructs (Ringle, Silva, & Bido, 2014), and this shows that the latent variable explains more than half of the indicator variations (Afthanorhan, 2013). This demonstrates that the model has convergent validity acceptable for the analysis.
Regarding the internal consistency criteria, the values of composite reliability and Cronbach's alpha were observed, indices used to assess whether the sample contains no bias and whether the response set is reliable (Ringle et al., 2014). The value of composite reliability refers to a Cronbach's alpha of above 0.7, considered adequate for exploratory research, which allows us to infer that there is a significant internal consistency to measure    The R square value of 0.691 for entrepreneurial intention indicates that approximately 69% of the variance of the construct is explained by the antecedents identified in the model, while the R square of the personal attitude and perceived control constructs presented values of 11.4% and 5.0%, respectively, indicating a small explanatory effect (Cohen, 1988) on causal relationships with entrepreneurial intention. It remained in the model, however, because it met the quality of fit requirements that were essential for the analyses.

ADJUSTMENT INDICATORS, CONVERGENT VALIDITY, AND RELIABILITY
The third stage involves the evaluation of the discriminant validity of the structural model (Ringle et al., 2014), adopting the criteria of Fornell and Larcker (1981), by comparing the square roots of the AVE values of each construct with Pearson's correlation between the latent variables.
In the main diagonal of Figure 4.1.3, the AVE values of the square roots were arranged, higher than the values in their rows and columns, and this shows that the model has discriminant validity (Fornell & Larcker, 1981).  Since the discriminant validity result showed that the latent variables are independent, we continued to the next step: analysis of predictive validity (Q²) and effect size (f²).

Predictive validity (Q²) and effect size (f²)
To verify the quality of the model, two indicators were analyzed: the Stone-Geisser (Q²) indicator, which evaluates the predictive relevance of the model; and the Cohen indicator, which verifies the effect size (f²), that is, the relative importance of each construct in the model, through the blindfolding procedure. The reference values for the effect size (f²) considered for the analysis are between 0.02 and 0.15 for small effects; between 0.15 and 0.35 for average effects; and over 0.35 for large effects (Hair, Sarstedt, Ringle, & Mena, 2012). The values of Q² and f² highlight that the model has prediction quality, as shown in Figure 4.2.1. Predictive relevance (Q²) presented values greater than zero (personal attitude: 0.071; perceived control: 0.022; and entrepreneurial intention: 0.455), and thus, it can be concluded that the adjusted model has precision and that the most explained variable in the model was the entrepreneurial intention (Q² = 0.455). By analyzing the effect size (f²), it was found that the constructs of perceived control and subjective norms had average effects on entrepreneurial intention. On the other hand, personal attitude (f² = 0.469) and religious beliefs (f² = 0.461) presented the greatest explanatory power in the model, with a significant effect on entrepreneurial intention.

Hypothesis test
Regarding the evaluation of the structural model and the hypothesis test, the significance of the relationships in the model was observed through bootstrapping in order to verify the values of the students' t-tests and p-values. P values less than 0.05 or students' t-tests greater than 1.96 indicate statistical significance at the 5% level. The student t-test analyzes the hypothesis in which the correlation coefficients are zero. If the test results indicate values greater than 1.96, the null hypothesis is rejected, and the correlation is significant (Hair et al., 2012). To verify the significance of the β coefficients, the bootstrapping was performed with a thousand of subsamples, with a significance level of 5%. The path coefficient values of the structural model were interpreted as standard least-squares regression coefficients ( ). It is also possible to verify the regression coefficients associated with each of the observed variables (AT, NS, CP, and CR) and how they impact on the latent variable (IE).
The analysis of the model revealed significant paths between the constructs, and this confirmed four hypotheses of the study (adopted in the research model). Figure 4.3.1 shows the values of the Students' t-tests and p-values, which take into account the relationship between all model variables and the standardized regression coefficients.  Personal attitude presented the highest regression coefficient with the entrepreneurial intention variable ( = 0.713), that is, when it increases a unit, its major contribution comes from personal attitude. The perceived control variables ( = 0.152) and religious beliefs ( = 0.072) presented a weak and positive relationship with the entrepreneurial intention variable. Thus, the variables observed -personal attitude, perceived control and religious beliefs -exerted influence on entrepreneurial intention. Through the structural model, the following conclusions were obtained about the hypotheses proposed in the research model: a) Personal attitude had a positive influence on entrepreneurial intention, presenting a p-value less than 0.05, which allows us to support H 1 . b) The relationship between the constructs' subjective norms and the entrepreneurial intention was not supported by the PLS algorithm (t value < c) It was verified, however, that the subjective norms exerted a positive influence on personal attitude (p-value less than 0.05) and perceived control (p-value less than 0.05), thus supporting hypotheses H 3 and H 4 , respectively. d) The relationship between the constructs' perceived control and the entrepreneurial intention was confirmed by presenting a p-value less than 0.05, providing evidence to support H 5 . e) Religious beliefs had a positive influence on entrepreneurial intention, evidenced by a p-value less than 0.05, which supported H 6 .

Discussion of results
This research becomes pertinent because it allows for a broader panorama of the influence of predictors of entrepreneurial intention when considering the TPB (Ajzen, 1991), with the additional influence of religious beliefs on entrepreneurial intention of university students. This expands current research to align entrepreneurial intention with religious beliefs, which contributes to the empirical and conceptual literature of entrepreneurship and religion.
Through empirical research with a quantitative approach, the results indicated that personal attitude influenced the entrepreneurial intention of college students. In this sense, H 1 can be supported, and this is in line with the research of Oliveira et al. (2016), and Schaefer, Nishi, Grohmann, Löbler, and Minello (2017), showing that the attitude of undergraduate students influenced the formation of entrepreneurial intention.
However, the subjective norms did not present statistically significant coefficients in the research model, indicating the non-support of H 2 , as the social referents had no influence on the students' intention to become entrepreneurial, which corroborates the work of Autio et al. (2001). Given this result, Ajzen's perspective (1991Ajzen's perspective ( , 2011 is elucidated, since the relevance of predictors varies due to certain situations and behaviors, and the influence of subjective norms can be associated with uncontrolled personal variables, such as the locus of internal control or strong action orientation (Krueger, Reilly, & Carsrud, 2000). The findings of Krueger et al. (2000) and Liñán et al. (2013) indicated that the subjective norm is the least influential predictor of entrepreneurial intention formation, exerting effects on personal attitude and perceived control. This supported hypotheses H 3 and H 4.
Perceived control influenced entrepreneurial intent, supporting H 5 , and this coincides with research by Liñán et al. (2013), Costa and Mares (2016)  and Oliveira et al. (2016). According to Liñán et al. (2013), this result indicates that an environment of uncertainty, but one that is favorable to entrepreneurship, contributes to making students feel encouraged to become entrepreneurs, leading to a greater entrepreneurial intention.
Religious beliefs have influenced the entrepreneurial intention of students, and this is in line with research conducted by Johnmark et al. (2016) and Riaz et al. (2016), in which religious beliefs also significantly and positively influenced the entrepreneurial intention of students, supporting hypothesis H 6 . It is noteworthy that the overall fit adequacy index of the goodness-of-fit (GOF) model was not calculated, as Henseler and Sarstedt (2013) argue that the GOF model has little sensitivity for general evaluation of the structural model.
Given the results, Figure 4.4.1 summarizes the research hypotheses, with the expected and observed values, according to the adopted model, from which it is verified that only one of the hypotheses (H 2 ) was not supported.

Hypotheses
Observed value

CONCLUSIONS
This study aimed to investigate the relationship between religious beliefs and the constructs of the TPB in entrepreneurial intention. As methodological bases, we used the models of religious beliefs developed by Rietveld and Van Burg (2014), and the entrepreneurial intention questionnaire proposed by Liñán and Chen (2009) important conclusions for the field of scientific knowledge related to entrepreneurship and religion, and specifically to entrepreneurial intention and religious beliefs. There are empirical relationships between personal attitude, perceived control and religious beliefs in the entrepreneurial intent of university students. Personal attitude was the construct that had the greatest influence on entrepreneurial intention, showing that undergraduates make a favorable assessment of becoming entrepreneurial, presenting a predisposition to entrepreneurship. Furthermore, perceived control influenced entrepreneurial intention, but it did so to a lesser extent, which indicated that university students recognize that they have the necessary skills for business creation.
Religious beliefs had a weak influence on entrepreneurial intent because vocation and prosocial motivation are far from the environmental context in which university students are inserted, or because they are not practitioners of a religion that fosters such beliefs. It is possible, therefore, that university students do not realize the influence of religious beliefs on the manifestation of their behavior since religion can strengthen the individual's inclination toward entrepreneurship, or dissuade the individual away from entrepreneurship.
Moreover, subjective norms had direct influences only on personal attitude and perceived control, which allowed us to infer that university students are indirectly influenced by their social referents, through their perceptions of predisposition and viability, and that their choice to become entrepreneurs may not be directly motivated by the expectations of family members, friends or others who are considered important in their lives.
This research contributes to the existing literature on entrepreneurship by adding religious beliefs as one of the antecedents of entrepreneurial intention, as well as reinforcing the TPB, proposed by Ajzen (1991), as an appropriate theoretical model to measure intention, which manifests itself from beliefs, motivations, and values, among which are religious beliefs. As a methodological contribution, this research used the quantitative research method and hypothetical-deductive logic, considering that the positivist paradigm has been little used in research carried out in the national context relating to entrepreneurship and religion.