Telephone intervention in the promotion of self-efficacy, duration and exclusivity of breastfeeding: randomized controlled trial

Objective to evaluate the effect of a telephone intervention on the self-efficacy of puerperal women in the duration and exclusivity of breastfeeding. Method randomized controlled trial composed of 85 breastfeeding mothers at 2 months and 77 at 4 months. The sample was randomized into two groups, control and intervention. The intervention consisted of a telephone follow-up performed at seven, 15 and 30 days after delivery using the precepts of Motivational Interview and Self-Efficacy in Breastfeeding. Results self-efficacy in breastfeeding at 2 months was similar in both groups (p = 0.773). However, at 4 months, the intervention group presented higher self-efficacy than the control group (p = 0.011). There was a difference between groups in the duration of breastfeeding at 2 months (p = 0.035). At 4 months, the intervention group remained in breastfeeding when compared to the control group (p = 0.109). Both groups did not show differences in exclusive breastfeeding at two (p = 0.983) and four months (p = 0.573). Conclusion the telephone educational intervention was effective in improving self-efficacy and duration of breastfeeding, but not exclusivity. (ReBEC: UTN: U1111-1180-5341).


Introduction
Despite the support of national and international health agencies for breastfeeding, early weaning is still an evident aspect among Brazilian nursing mothers, being a challenge to be overcome (1) .

Evidence indicates the increase in breastfeeding
(BF) and exclusive breastfeeding (EBF) until 2006, but with relative stabilization until 2013. This demonstrates the importance of strengthening implemented actions and expanding new strategies to promote breastfeeding (2) .
To modify this scenario, health experts aim to propose interventions based on modifiable factors, such as a proposal capable of improving women's behavior in relation to breastfeeding. In this context, women's self-efficacy in breastfeeding is analyzed, which can be conceptualized as the mother's confidence in breastfeeding her child successfully, which involves knowledge and skill.
This factor has been shown to have a positive effect on the duration and exclusivity of BF, promoting in the woman the feeling that she is able to modify her behaviors aiming at better health conditions for both her and her child (3) .

Several technologies have been used to
improve maternal self-efficacy in breastfeeding and the prevalence of BF and EBF (workshops, educational booklets, album, telephone). Among these, telephone use has been increasingly used, being seen as a useful tool capable of promoting BF, proving to be effective when the interventions are performed in the long term during the puerperium and by health experts with mastery and experience in breastfeeding (4) .
A US study of 298 women that used a telephone contact intervention developed by prenatal breastfeeding consultants up to six months after delivery found that women in the intervention group (IG) had longer duration of BF and were more likely to continue the EBF (5) . A randomized experimental study involving 461 Nigerian women, in which counseling on BF was implemented through meetings with songs and dramatizations, telephone follow-up and text messages, found that women from the IG were more likely to practice EBF with one month (Odds Ratio: 1.6, p = 0.10), 3 months (OR: 1.8, p <0.05) and 6 months (OR: 2.4, p <0.01) (6) .
Several aspects have already been addressed during the telephone interventions, such as breastfeeding benefits and techniques, cultural aspects, difficulties and psychological support.
However, no research has specifically addressed self-efficacy in breastfeeding. Our hypothesis is that interventions aimed at this construct may generate significant repercussions for the success of breastfeeding. In this context, the relevance of the present research is based on the fact that its findings will subsidize a possibility that can be added to those already used in primary health care as a way to facilitate access, guidance, support and follow-up of the mothers and their children with regard to infant feeding. Thus, the objective was to evaluate the effect of telephone educational intervention on maternal self-efficacy, duration and exclusivity of BF.

This is a controlled Randomized Clinical
Trial (CRT) conducted in the period from May to November, 2015, in a District Hospital in the city of Fortaleza, Ceará. The inclusion criteria were being in the immediate puerperium, single full-term gestation with newborns hospitalized in roomingin (RI), being practicing BF and having at least one telephone number for contact. We excluded women whose children presented deficiencies that prevented breastfeeding, presented some type of contraindication for breastfeeding and impaired hearing. The criteria for discontinuation were maternal or newborn death during the course of the study, interruption of the BF before the intervention was completed, and failure to answer telephone calls after three attempts at different days and times. routine individual service activities provided by the child-friendly hospital professionals, the women received an educational intervention by telephone.
The intervention consisted of a telephone call lasting seven minutes, on average, made by an experienced nurse and lactation educator, in which she initially introduced herself and recalled the approach in the rooming-in, in order to establish a bond with the infant. Subsequently, using a form that followed the principles of the Motivational Interview (MI), the evoking-informing-evoking technique was used, which is recommended to change patients' behaviors in a collaborative way, based on their motivation (8) . At each call, guidance was given on two items on the scale to which women showed lower self-efficacy in the rooming-in; these guidelines were based on the instrument created by the researcher, based on the Breastfeeding Self-Efficacy Scale -Short Form (BSES-SF) (9) and in the Serial Album "I can breastfeed my child" (10) , which addressed issues on technique and interpersonal thinking on breastfeeding. The doubts of the women were solved and, when necessary, they were guided to seek the institution's milk bank.
-Control Group (CG): Women received only the routine guidelines of the child-friendly hospital, that is, individual routine service activities.
After the initial approach to the women in the rooming-in, the randomization was performed in "blocks", 13 blocks of 10 puerperal women and one block of two puerperal women. This type of randomization was important for equitable initial distribution between groups to facilitate logistics in collecting data from subsequent phases.

Randomization occurred by a computerized
algorithm performed by a first statistician. Thus, each puerperal woman was allocated to participate in a group based on chance, that is, with the same chance of being distributed in one of the comparison groups.
This research involved a team, encompassing nurses and nursing academics, previously trained to evaluate outcomes. These people were blinded as well as the statistician responsible for the analysis. However, the researcher responsible for the intervention and the research participants were not blinded.
The research was divided into three phases.
The first phase took place on a day-to-day basis in the recruitment of puerperal women for a period of three months in the rooming-in unit. During

Comparisons of sociodemographic and obstetric
variables indicate that there was no statistically significant difference between groups (  The analysis showed that the median self-efficacy scores were the same in the short term (two months).
However, in the long term (four months), it was evidenced that the IG obtained higher levels of self-efficacy when compared to the CG. This leads us to conclude that the telephone intervention has increased women's selfefficacy in breastfeeding in the medium term.

Discussion
The analysis of the sociodemographic variables revealed that age did not influence the self-efficacy of breastfeeding, although some research have shown that the younger the age, the shorter the length of breastfeeding. This fact justifies that women be constantly stimulated through group actions directed at pregnant and puerperal women to enable them and support them so that they can breastfeed up to six months (12) .
On the other hand, marital status influenced maternal self-efficacy in breastfeeding. Women living with their partner may have increased self-efficacy in breastfeeding, since partner support may be a protective factor in confidence to breastfeeding, making it critical to adherence to breastfeeding (13-15) . Thus, the nurse is of utmost importance to guarantee qualified attention to this specific public since prenatal care in order to achieve a positive repercussion in the beginning and duration of BF.
Among the women of the IG, there was a predominance of occupation as housewives; however, this difference between the groups did not significantly influence breastfeeding. Nevertheless, the literature points out that this aspect may favor exclusive breastfeeding, considering that women who work out of home feel more distressed with the child's adaptation to a new food pattern and offer the bottle prematurely (16) .
Despite the greater predominance of primiparous women in the CG, no difference was identified in the groups regarding maternal self-efficacy in breastfeeding.
Primiparity is, in most cases, identified as a risk factor for low self-efficacy in breastfeeding, which may have repercussions on adherence to this practice (6,16) . Thus, these mothers need to receive care from the beginning of prenatal care through counseling, educational activities and a practical approach aiming at a better performance in their first experience in breastfeeding.
The educational intervention did not influence breastfeeding at two months (p = 0.773). However, it was effective at four months, increasing the self-efficacy of breastfeeding among mothers of the IG. Similar results were found in a pilot study conducted in Canada, which developed an intervention focused on self-efficacy in breastfeeding from telephone contacts. There was no difference between the groups in the self-efficacy until the second month; however, the mothers belonging to the IG presented higher levels of self-efficacy in breastfeeding at four and eight weeks after delivery compared to mothers of the CG (17) .
Thus, in the short term, mothers tend to maintain high self-efficacy in breastfeeding regardless of intervention. This may be related to pre-existing factors, such as guidelines received during prenatal care and previous breastfeeding experience. In view of this, such strategies are essential to sustain mothers' confidence for a longer period and, consequently, to maintain BF and EBF (18) .
The educational intervention was able to maintain BF at two and four months, showing to be effective in maintaining BF in both the short and long term.
Regarding the exclusivity of BF, the intervention developed did not influence this aspect, regardless of weeks shorter in the IG than in the CG (p = 0.08), which was also observed at 30 and 90 days (p = 0.10 and p = 0.08, respectively). The duration of EBF was 4.7 weeks shorter in the IG than in the CG (20) .
Although the previously presented studies show significant limitations, such as specific public and small sample size, the findings allow us to understand that educational interventions carried out for a short period show gaps in their efficacy (4) .
The only study found in the literature conducted for a short period that obtained a satisfactory result in the duration and exclusivity of BF had as intervention a telephone follow-up aimed at the specific difficulties of the mothers, being developed by nurses that were lactation consultants up to four weeks after delivery.
Mother of the IG were more likely to maintain BF at either one month (OR: 1.63) or at two months (OR: 1.48).
The intervention provided a higher rate of mothers in EBF in the IG at one month (OR = 1.89, p = 0.003) (21) .
The factors that may have contributed to these positive findings were the fact that professionals were certified as lactation consultants and the very characteristic of the intervention, that is, being focused on the problems and doubts of the puerperal women.
On the other hand, surveys that had representative samples and whose interventions were developed for a long period had a significant effect on BF (22)(23)(24) , evidencing the importance of postpartum follow-up, a period seen as critical in relation to breast problems and difficulties, which favors the woman to wean prematurely.
Thus, these results show that an educational intervention carried out by means of short-term telephone support developed by trained nurses, focused on self-efficacy in breastfeeding and based on the approach of MI increases the mothers' self-efficacy in breastfeeding and increases the duration of BF, but does not influence the exclusivity of BF.

The most relevant contribution of this research is
to make evident that telephone support consists of a viable technology in the promotion of BF, especially if it is used as an educational component, and that can be idealized and applied in the health services with the aim of improving the rates of BF and EBF.
However, it is important to point out that the telephone should be considered as a form of support in the assistance to mother and child to promote BF, and should not replace direct contact, attention and care of professionals to this binomial.
The high sample loss rate (40.9%) is a limitation of this study, which restricts the generalization of the effects. However, this RCT is a pioneering initiative in Brazil that may not only fill this gap in the literature but also increase the knowledge of limitations that can be adjusted in future replications.

Conclusion
The results of this study provide positive evidence on the effectiveness of professional telephone support for the promotion of BF. This short-term educational intervention was able to increase self-efficacy and duration of BF, but did not influence exclusivity. It is believed that this research can contribute to the innovation of the care methodology, considering that it is a new possibility of strategy to be added to those already used in the health services. However, further research is needed to explore and identify the reasons for persistently low EBF rates and to test new interventions that seek to improve these rates.