Scielo RSS <![CDATA[RAM. Revista de AdministraĆ§Ć£o Mackenzie]]> http://www.scielo.br/rss.php?pid=1678-697120170005&lang=pt vol. 18 num. 5 lang. pt <![CDATA[SciELO Logo]]> http://www.scielo.br/img/en/fbpelogp.gif http://www.scielo.br <![CDATA[Editorial]]> http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712017000500008&lng=pt&nrm=iso&tlng=pt <![CDATA[GREEN PRODUCTS: A CROSS-CULTURAL STUDY OF ATTITUDE, INTENTION AND PURCHASE BEHAVIOR]]> http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712017000500012&lng=pt&nrm=iso&tlng=pt ABSTRACT Purpose: 1. to investigate if a difference is found between university students of both countries. 2. to provide an analysis of the attitudes, intentions, and behavior of Brazilian and Canadian university students regarding the purchase of green products. Originality/value: The relevance includes a cross-cultural study between Brazil and Canada and its possible use as a tool for educators in the Business area seeking to develop curricula that will prepare students for future roles in management. The study may also stimulate other research on green product markets. Moreover, it should be useful to managers in developing corporate environmental management systems in large and small organizations, as well as to professionals seeking to develop marketing strategies based on the behavior of their consumers. Design/methodology/approach: Data analyses were conducted using confirmatory factor analysis and structural equation modeling. Findings: The study demonstrated the positive and direct relationship between intention and behavior. The literature notes incentives and stimuli to promote purchase behavior through features, such as quality, price, and availability. These are key factors in the relationship between intention and purchase behavior. <![CDATA[A PROPOSAL FOR A TYPOLOGY OF SHARING ECONOMY]]> http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712017000500039&lng=pt&nrm=iso&tlng=pt ABSTRACT Purpose: to propose a typology for sharing economy that allows the characterization and classification of its main forms of manifestation. Originality/value: the theme that involves collaborative consumption and sharing economy has wide definitions with no clear establishment of boundaries between them. Part of that definition gap may occur because of the recent emergency of literature on sharing economy. Additionally, the fact that sharing economy and collaborative consumption are the newest buzzwords, several businesses started calling themselves as such. Design/methodology/approach: from the review of the literature, 11 characteristics that describe the theme were identified. In the light of those characteristics, 72 collaborative consumption websites were analyzed, representatives of the 24 collaborative consumption categories proposed by Botsman and Rogers (2010). Findings: three archetypes were identified: 1. new business models represent the new players based on technological platforms, which are the core business of the company, and generate income by charging service fees; 2. redesigned businesses are traditional market models redesigned to present time and price advantages to the consumer; 3. sharing by ideal is the archetype that best represents sustainable consumption alternative models. <![CDATA[VALUE CO-CREATION AND SOCIAL NETWORK ANALYSIS ON A NETWORK ENGAGEMENT PLATFORM]]> http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712017000500063&lng=pt&nrm=iso&tlng=pt ABSTRACT Purpose: The study identifies value co-creation resulting from the influence of relationships, using the DART model, on an engagement platform in a specific network of companies in the Great ABC Region, which does not allow competition, that is, only one company by activity sector and contemplates different business segments with the objective of mutual benefit. Originality/value: A gap in theory regarding value co-creation based on the relationship in the cooperation network with different segments, in which clients are independent organizations. Design/methodology/approach: The research is a descriptive case study of a network named co-creative. The data were obtained from the centrality and density metrics, from the social networks analysis (SNA), besides the information obtained from the document analysis, the non-participant observation technique and interviews with the network components. Findings: There were 12 results of co-creation of values, of which five were completed: development of Biblical APP, personal marketing for digital media, opening of a company in search of financial resources, digital marketing with animation for corporate videos and Coaching speciali zed in self-esteem for men and women. These results of co-creations were analyzed based on the relationships of the engagement platform provided by the network. Another six co-creations are underway and one under study. <![CDATA[IMPACT OF MANAGEMENT PRACTICES ON JOB SATISFACTION]]> http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712017000500092&lng=pt&nrm=iso&tlng=pt ABSTRACT Purpose: 1. to evaluate the effect of five human resource management practices (HRMP) oriented towards results, employees, rigid systems, permanent recruitment of new markets, and open systems on job satis faction of employees; 2. to analyze whether perceptions of organizational justice act as mediators in such relationships. Originality/value: clarifying the mechanisms through which HRMP influence desirable organizational outcomes, such as job satisfaction. Design/methodology/approach: a quantitative and transversal study, framed within the guidelines of the associative-explanatory strategy, was carried out. A theoretical model was proposed and tested through structural equations, with confirmatory modeling strategy. The empirical verification was performed with a sample of 557 Argentine employees, who completed the scales of HRMP (25 items); Generic Work Satisfaction (7 items), and Organizational Justice (20 items). Findings: the HRMP that generate the greatest satisfaction among workers are those oriented to employees, and to open systems. Perceptions of justice partially mediate the relationships between HRMP and worker satisfaction. <![CDATA[ACHIEVING FAMILY FARMERS' DEMANDS FOR MICROCREDIT THROUGH CREDIT UNIONS: A FRAMEWORK FOR DISCUSSION]]> http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712017000500116&lng=pt&nrm=iso&tlng=pt ABSTRACT Purpose: This study aims to analyze a model of credit union, which allows meeting demands of microcredit of family farmers in a responsible way, identifying the real needs of clients and promoting financial access. Originality/value: In recent years, the microfinance community has witnessed unwanted consequences of microcredit misuse. We present an original approach about the way credit unions may achieve their target in a responsible way, offering appropriate products, services and training to the entire community involved. Design/methodology/approach: Through secondary data and interviews with decision makers and credit union members, we studied the case of Cresol Baser, a large credit union in Brazil. We analyzed data based on inductive theorizing. First and second-order themes were identified, resulting in a procedural model, representing relationships between responsible microfinance factors. Findings: The three main dimensions in the model of inclusive microfinance - conditions, proximity, and access - were integrated in order to promote a dynamic that respects the assumption of a responsible financial inclusion with regards to design, offer and access of products and services related to microfinance. <![CDATA[INTERNAL MIGRATIONS THEORY APPLICATION IN CORPORATE GOVERNANCE]]> http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712017000500144&lng=pt&nrm=iso&tlng=pt ABSTRACT Purpose: To identify the Internal Migration Theory application to the corporate governance subject in an autarchy. Originality/value: The originality of this paper lies in the geographically recognized Internal Migration Theory, which is also recognized within the anthropological-organizational context by an organizational culture in which moral harassment leads to constant movements of new servers in the probationary stage. Design/methodology/approach: The research uses a structured interview to collect empirical data. The review of the literature is restricted to Internal Migration Theory and corporate governance in the microcosm of its application by public institutions, regarding the treatment of moral harassment to servers in the probationary stage. Findings: The results suggest that the Internal Migration Theory can be included in corporate governance regarding the public servant request in the probationary stage movement. The creation of the probation evaluation committee for the incoming public servant has created transparency in bullying and server movement, contributing to corporate governance. <![CDATA[ORGANIZATIONAL LEARNING, PRACTICES OF DIVERSITY, AND CEREMONIALISM: A STUDY PROPOSAL IN THE MULTINATIONALS CONTEXT]]> http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712017000500169&lng=pt&nrm=iso&tlng=pt ABSTRACT Purpose: to articulate the categories of organizational learning, diversity of practice, and ceremonialism in the context of multinational companies. Originality/value: Learning perspective as a procedural phenomenon and intervention factors such as ceremonialism may potentiate or hinder the organizational learning process, contributing to new insights for both multinational organizations and organizational learning research. Design/methodology/approach: a theoretical essay that proposes an integration of the categories of organizational learning, diversity practices, and ceremonialism in the context of multinational companies. Findings: This work contributes to the construction of a research model with a proposal for studies of organizational learning, diversity practices, and ceremonialism in the context of multinational companies. <![CDATA[COLLECTIVE COMPETENCIES AND STRATEGIC PEOPLE MANAGEMENT: A STUDY CARRIED OUT IN FEDERAL PUBLIC ORGANIZATIONS]]> http://www.scielo.br/scielo.php?script=sci_arttext&pid=S1678-69712017000500202&lng=pt&nrm=iso&tlng=pt ABSTRACT Purpose: To identify whether public organizations that adopt the competency-based management model consider the collective component of competencies in their management practices. Originality/value: The academic literature highlights the potential of collective competencies to achieve organizational objectives, but there is a mismatch between the theoretical perspective and people management practices, which was confirmed throughout the study. Design/methodology/approach: The field research was carried out in three federal public organizations. Evidence was collected from documentary analysis and semi-structured interviews with ten employees from the respective Personnel Management areas. Findings: There was an isolated presence of attributes and sources of creation of collective competencies, which proved to be insufficient to determine their presence in the organizations under analysis.