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ARE INDIVIDUAL MICROENTREPRENEURS WHO INTEND TO GROW ALERT TO OPPORTUNITIES?

Abstract

The aim of this paper is to identify the relationship between growth intentions and entrepreneurial alertness of individual microentrepreneurs (abbreviated as MEIs). The specific objectives are to test the multidimensionality of the construct entrepreneurial alertness and to verify whether there is a relationship between growth intentions and all other dimensions of alertness. The research method employed was a survey, which was carried out with 134 MEIs, and hypothesis testing on the multidimensionality of the construct alertness, which had empirical support, and on the relationship between growth intentions and entrepreneurial alertness, which was only partially supported by the empirical analysis. This research presents an original contribution to studies on the growth of microenterprises, a growing entrepreneurial category in Brazil. In addition, the present study presents a theoretical contribution to studies on the growth of small-sized businesses, as well as on entrepreneurial opportunities, emphasizing the existing relationship between growth intention and one dimension of entrepreneurial alertness.

Keywords:
Growth intentions; Growth; Entrepreneurial alertness; Opportunities; Microentrepreneurs; MEI

Resumo

A pesquisa tem como objetivo identificar a relação entre intenções de crescimento e alerta empreendedor junto a microempreendedores individuais (MEI). Como objetivos específicos, a pesquisa procurou testar a multidimensionalidade do constructo alerta empreendedor e, verificar se há relação entre intenções de crescimento em todas as dimensões do alerta. A pesquisa é do tipo survey, realizada junto a 134 MEI e teste de hipóteses sobre a multidimensionalidade do constructo alerta, que foi corroborada e outra sobre a relação intenção de crescimento e alerta empreendedor, a qual foi em parte corroborada. A pesquisa apresenta uma contribuição original para o estudo do crescimento de micro empreendimentos individuais, uma categoria de empreendimentos crescente no Brasil. Além disso, o estudo apresenta uma contribuição teórica para estudos de crescimento de pequenas empresas, bem como para o estudo do tema oportunidades empreendedoras, evidenciando a relação existente entre intenções de crescimento e uma dimensão do alerta empreendedor.

Palavras-chave:
intenções de crescimento; Crescimento; Alerta empreendedor; Oportunidades; Microempreendedores individuais; MEI

1. Introduction

Opportunities are central elements for entrepreneurship, which stems from the confluence between individuals and opportunities (Shane & Venkataraman, 2000Shane, S., & Venktamaran, S. (2000). The promise of entrepreneurship as a field of research. The Academy of Management Review, 25(1), 217-226. https://doi.org/10.2307/259271
https://doi.org/10.2307/259271...
). Business opportunities can be identified and explored, giving rise to new businesses. The cognitive approach on entrepreneurial opportunities considers that for an opportunity to be identified, alertness is important, that is, individuals that are more alert are keener to recognize and identify business opportunities (Kirzner, 1997Kirzner, I. M. (1997). Entrepreneurial discovery and the competitive market process: An Austrian approach. Journal of Economic Literature, 35(1), 60-85. https://www.jstor.org/stable/2729693
https://www.jstor.org/stable/2729693 ...
).

Entrepreneurial alertness represents a constant state of attention in search of perceptions not identified by others. This is not a deliberate search, but something similar to an antenna, which allows you to recognize opportunities, even with limited clues. In a search process, the entrepreneur constantly assesses the environment, looking for new discoveries (Kirzner, 1997Kirzner, I. M. (1997). Entrepreneurial discovery and the competitive market process: An Austrian approach. Journal of Economic Literature, 35(1), 60-85. https://www.jstor.org/stable/2729693
https://www.jstor.org/stable/2729693 ...
; Tang et al., 2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
). It is precisely through this alertness that the entrepreneur envisions value in an opportunity or glimpses other opportunities (Lewin, 2015Lewin, P. (2015). Entrepreneurial opportunity as the potential to create value. The Review of Austrian Economics, 28, 1-15. https://doi.org/10.1007/s11138-013-0245-5
https://doi.org/10.1007/s11138-013-0245-...
; Sharma, 2018Sharma, L. (2018). A systematic review of the concept of entrepreneurial alertness. Journal of Entrepreneurship in Emerging Economies, 11(5). https://doi.org/10.1108/JEEE-05-2018-0049
https://doi.org/10.1108/JEEE-05-2018-004...
). Alertness thus represents a vision, or an insight of what should be done in order to create value (Lewin, 2015Lewin, P. (2015). Entrepreneurial opportunity as the potential to create value. The Review of Austrian Economics, 28, 1-15. https://doi.org/10.1007/s11138-013-0245-5
https://doi.org/10.1007/s11138-013-0245-...
).

It is noteworthy that entrepreneurial alertness favors not only the identification of opportunities and the creation of businesses, but also for business growth through the identification of market opportunities and innovative performance (Urban, 2019Urban, B. (2019). Entrepreneurial alertness and self-efficacy: A focus on social values and innovation performance. Journal of Human Resource Management, 17, a1132. https://doi.org/10.4102/sajhrm.v17i0.1132
https://doi.org/10.4102/sajhrm.v17i0.113...
). Moreover, alertness is also associated with the level of success a new businesses and innovation has (Adomako et al., 2018Adomako, S., Danso, A., Boso, N., & Narteh, B. (2018). Entrepreneurial alertness and new venture performance: Facilitating roles of networking capability. International Small Business Journal: Researching Entrepreneurship, 36(5), 453-472. https://doi.org/10.1177/0266242617747667
https://doi.org/10.1177/0266242617747667...
; Jiaoa et al., 2014Jiaoa, H., Cuib, Y., Zhuc, Y., & Chend, J. (2014). Building entrepreneurs’ innovativeness through knowledge management: The mediating effect of entrepreneurial alertness. Technology Analysis & Strategic Management, 26(5), 501-516, https://doi.org/10.1080/09537325.2013.872774
https://doi.org/10.1080/09537325.2013.87...
). However, the identification of opportunities itself is not enough to promote growth, as this depends on growth intentions (Doern, 2011Doern, R. R. (2011). Understanding how perceived barriers influence growth intentions and behaviour: Accounts from small business owners managers in Russia. International Journal of Entrepreneurial Behavior & Research, 17(5), 488-514. https://doi.org/10.1108/13552551111158826
https://doi.org/10.1108/1355255111115882...
). Growth intentions represent the entrepreneur’s goals or aspirations for the growth trajectory linked to the risk that the entrepreneur is willing to take (Dutta & Thornhill, 2008Dutta, D. K., & Thornhill, S. (2008). The evolution of growth intentions: Toward a cognition-based model. Journal of Business Venturing, 23(3), 307-332. https://doi.org/10.1016/j.jbusvent.2007.02.003
https://doi.org/10.1016/j.jbusvent.2007....
). These intentions are associated with the perception that the entrepreneur has on his or her competitive conditions (Delmar & Wiklund, 2008Delmar, F., & Wiklund, J. (2008). The effect of small business managers’ growth motivation on firm growth: A longitudinal study. Entrepreneurship Theory and Practice, 32(3), 437-457. https://doi.org/10.1111/j.1540-6520.2008.00235.x
https://doi.org/10.1111/j.1540-6520.2008...
).

Sharma (2018Sharma, L. (2018). A systematic review of the concept of entrepreneurial alertness. Journal of Entrepreneurship in Emerging Economies, 11(5). https://doi.org/10.1108/JEEE-05-2018-0049
https://doi.org/10.1108/JEEE-05-2018-004...
), in a literature review about entrepreneurial alertness, identified 85 articles, classified according to the following themes: sensing and searching information, cognitive ability, knowledge and experience, personality factors, social networks, and entrepreneurial environment. A study of Mole and Adomako (2017Mole, K. F., & Adomako, S. (2017). Entrepreneurial alertness and entrepreneurial orientation: A realist view. Academy of Management Annual Meeting Proceedings, 1(1), 1-10. https://doi.org/10.5465/AMBPP.2017.13042abstract
https://doi.org/10.5465/AMBPP.2017.13042...
) shows that alertness mediates the relationship between entrepreneurial orientation and performance, and Montiel-Campos (2018Montiel-Campos, H. (2018). The entrepreneurial passion-entrepreneurial alertness relationship: The moderating role of a creative personality. Serbian Journal of Management, 13(2), 263-280. https://doi.org/10.5937/sjm13-16021
https://doi.org/10.5937/sjm13-16021...
) identified the relationship between entrepreneurial alertness and passion. In Brazil, Faia et al. (2014Faia, V. S., Rosa, M. A. G., & Machado, H. P. V. (2014). Alerta empreendedor e as abordagens Causation e Effectuation sobre empreendedorismo. Revista de Administração Contemporânea, 18(2), 196-216. https://doi.org/10.1590/S1415-65552014000200006
https://doi.org/10.1590/S1415-6555201400...
) assessed the relationship between entrepreneurial alertness and entrepreneurial causation and effectuation, while Machado et al. (2016Machado, H. P. V., Faia, V. S., & Silva, J. D. (2016). Alerta empreendedor: Estudo da influência de características do indivíduo e do empreendimento. Brazilian Business Review, 13(5), 87-110. https://doi.org/10.15728/bbr.2016.13.5.4
https://doi.org/10.15728/bbr.2016.13.5.4...
) focused on the relationship between alertness and other characteristics of the individual and the enterprise. Thus, we identified that the relationship between growth intentions and alertness has not been explored in previous studies. Such a relationship is important because entrepreneurs that present growth intentions can increase their chances of growing through the identification of opportunities stemming from alertness.

In the Brazilian context, a type of small business that has grown recently is the individual microenterprise, regulated in 2008. A search in the Portal do Empreendedor in January 2021 showed that the number of entrepreneurs in the country was 11,472,928, of which 11,411,186 were of Brazilian nationality (Brasil, 2021BRASIL. (2021). Gov.br. Retrieved January 26, 2021, from Retrieved January 26, 2021, from http://www22.receita.fazenda.gov.br/inscricaomei/private/pages/relatorios/opcoesRelatorio.js .
http://www22.receita.fazenda.gov.br/insc...
). Considering that these enterprises rely on fiscal and tax subsidies, these businesses must grow in order to avoid fiscal imbalance (Telles et al., 2016Telles, R., Rocha, J. S. L., Siqueira, J. P. L., Horneaux, F., Jr., & Cardoso, S. R. (2016). Formalidade ou informalidade? Análise sobre os fatores presentes na decisão do microempreendedor brasileiro. Alcance, 23(2), 1-26. https://doi.org/10.14210/alcance.v23n2.p189-213
https://doi.org/10.14210/alcance.v23n2.p...
). The growth intentions for individual microentrepreneurs (abbreviated as MEIs) represent growth predictors and, if accompanied by entrepreneurial alertness, will increase the chances of identifying market opportunities.

However, it is noteworthy that alertness and growth intentions can vary according to the gender of the entrepreneur. Regarding alertness, Machado et al. (2016Machado, H. P. V., Faia, V. S., & Silva, J. D. (2016). Alerta empreendedor: Estudo da influência de características do indivíduo e do empreendimento. Brazilian Business Review, 13(5), 87-110. https://doi.org/10.15728/bbr.2016.13.5.4
https://doi.org/10.15728/bbr.2016.13.5.4...
) identified differences between men and women with a 90% confidence interval, and Tang et al. (2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
) found differences associated with gender in one of the models tested by them. Regarding growth intentions, the study accomplished by Byrne et al. (2018Byrne, J., Fattoum, S., Giacomin, O., & Tounés, A. (2018). L’intention de croissance et le genre à l’épreuve de la parentalité. Management International, 22(4), 12-26. https://doi.org/10.7202/1060834ar
https://doi.org/10.7202/1060834ar...
) indicated a greater propensity for growth intentions by men than by women.

In this sense, this study aims to answer the following research question: Are individual microentrepreneurs, who intend to grow, alert to opportunities? Are there differences related to gender? The purpose of this paper is to identify the relationship between growth intention and entrepreneurial alertness with individual microentrepreneurs. Concerning the specific objectives, we intend to test the construct entrepreneurial alertness with individual microentrepreneurs and, subsequently, to verify the existence of a relationship between growth intentions and entrepreneurial alertness. In addition, the influence of the control variable gender of the entrepreneur was investigated concerning the relationship between growth intention and entrepreneurial alertness.

This research was carried out with 134 MEIs and presents an original contribution to studies on the growth of individual microenterprises, which constitute a growing category of business in Brazil. Moreover, this article presents a theoretical contribution to studies focused on the growth of small businesses, as well as to studies on entrepreneurial opportunities by testing the relationship between growth intention and entrepreneurial alertness.

2. Literature review

In this section, we will first contextualize growth intentions, and then entrepreneurial alertness.

2.1. Growth intentions

Growth depends on growth intentions (GI) (Douglas, 2013Douglas, E. J. (2013). Reconstructing entrepreneurial intentions to identify predisposition for growth. Journal of Business Venturing, 28(5), 633-651. https://doi.org/10.1016/j.jbusvent.2012.07.005
https://doi.org/10.1016/j.jbusvent.2012....
; Stenholm, 2011Stenholm, P. (2011). Innovative behavior as a moderator of growth intentions. Journal of Small Business Management, 49(2), 233-251. https://doi.org/10.1111/j.1540-627X.2011.00323.x
https://doi.org/10.1111/j.1540-627X.2011...
). According to Dutta and Thornhill, (2008Dutta, D. K., & Thornhill, S. (2008). The evolution of growth intentions: Toward a cognition-based model. Journal of Business Venturing, 23(3), 307-332. https://doi.org/10.1016/j.jbusvent.2007.02.003
https://doi.org/10.1016/j.jbusvent.2007....
, p. 308), growth intentions are “the entrepreneur’s goals or aspirations for the growth trajectory she or he would like the venture to follow”. Thus, growth can occur if the growth intention (GI) is present, as it needs to be desirable (Doern, 2011Doern, R. R. (2011). Understanding how perceived barriers influence growth intentions and behaviour: Accounts from small business owners managers in Russia. International Journal of Entrepreneurial Behavior & Research, 17(5), 488-514. https://doi.org/10.1108/13552551111158826
https://doi.org/10.1108/1355255111115882...
). GI represents the “individual’s intention to start a new venture that will be substantially larger in subsequent time periods” (Douglas, 2013Douglas, E. J. (2013). Reconstructing entrepreneurial intentions to identify predisposition for growth. Journal of Business Venturing, 28(5), 633-651. https://doi.org/10.1016/j.jbusvent.2012.07.005
https://doi.org/10.1016/j.jbusvent.2012....
, p. 9). Hermans et al. (2012Hermans, J., Vanderstraeten, J., Dejardin, M., Ramdani, D., Stam, E., & Witteloostuijn, A.V. (2012). Ambitious entrepreneurship: Antecedents and consequences. University of Antwerp, Research Paper. ) established the time period of five years to assess growth intentions. This in other words, means the “difference between present size and ideal size of the venture five years ahead” (Hermans et al., 2012Hermans, J., Vanderstraeten, J., Dejardin, M., Ramdani, D., Stam, E., & Witteloostuijn, A.V. (2012). Ambitious entrepreneurship: Antecedents and consequences. University of Antwerp, Research Paper. , p. 09).

Growth intentions will exist if entrepreneurs believe they can define the positive performance of their ventures (Edelman et al., 2010Edelman, L. F., Brush, C. G., Manolova, T. S., & Greene, P. (2010). Start-up motivations and growth intentions of minority nascent entrepreneurs. Journal of Small Business Management, 48(2), 174-196. https://doi.org/10.1111/j.1540-627X.2010.00291.x
https://doi.org/10.1111/j.1540-627X.2010...
), in other words, if they envision opportunities and feasibility (Stenholm, 2011Stenholm, P. (2011). Innovative behavior as a moderator of growth intentions. Journal of Small Business Management, 49(2), 233-251. https://doi.org/10.1111/j.1540-627X.2011.00323.x
https://doi.org/10.1111/j.1540-627X.2011...
). Such assessment depends on the entrepreneurial self-efficacy and perceived consequences of growth (Venugopal, 2016Venugopal, V. (2016). Investigating women’s intentions for entrepreneurial growth. International Journal of Gender and Entrepreneurship, 8(1), 2-27. https://doi.org/10.1108/IJGE-11-2014-0043
https://doi.org/10.1108/IJGE-11-2014-004...
).

Indeed, intentionality (Rennemo et al., 2017Rennemo, Ø., Widding, L. Ø., & Bogren, M. (2017). Business growth through intentional and non-intentional network process. Journal of Small business and Enterprise Development, 24(2), 242-260. https://doi.org/10.1108/JSBED-08-2016-0131
https://doi.org/10.1108/JSBED-08-2016-01...
) arises from the evaluation of the effects of growth on the venture, on oneself and on others (Stenholm, 2011Stenholm, P. (2011). Innovative behavior as a moderator of growth intentions. Journal of Small Business Management, 49(2), 233-251. https://doi.org/10.1111/j.1540-627X.2011.00323.x
https://doi.org/10.1111/j.1540-627X.2011...
). In addition, studies show that such evaluation depends on the perception of competition and the return on invested capital (Ali, 2018Ali, R. S. (2018). Determinants of female entrepreneur’s growth intentions: A case of female- owned small businesses in Ghana’s tourism sector. Journal of Small Business and Enterprise Development, 25(3), 387-404. https://doi.org/10.1108/JSBED-02-2017-0057
https://doi.org/10.1108/JSBED-02-2017-00...
; Hermans et al., 2012Hermans, J., Vanderstraeten, J., Dejardin, M., Ramdani, D., Stam, E., & Witteloostuijn, A.V. (2012). Ambitious entrepreneurship: Antecedents and consequences. University of Antwerp, Research Paper. ).

Research has shown that the context and the type of activity influence growth intentions. In this sense, Muñoz-Bullón et al. (2020Muñoz-Bullón, F., Sanchez-Bueno, M. J., & Nordqvist, M. (2020). Growth intentions in family-based new venture teams: The role of the nascent entrepreneur's R&D behavior. Management Decision, 58(6), 1190-1209. https://doi.org/10.1108/MD-08-2018-0942
https://doi.org/10.1108/MD-08-2018-0942...
) claimed that emerging family businesses oriented towards research and development presented greater growth intentions than those not oriented towards research and development. Li et al. (2019Li, Y., Wang, J. E., & Long, D. (2019). How do institutions inspire ambitions? Differentiating institutional effects on entrepreneurial growth intentions: Evidence from China. Entrepreneurship Research Journal, 1-20. https://doi.org/10.1515/erj-2018-0161
https://doi.org/10.1515/erj-2018-0161...
) mentioned that the institutional context influences growth intention as the entrepreneur perceives fewer barriers in the institutional environment in which he or she tends to present growth intentions.

Another relevant aspect refers to gender differences. Byrne et al. (2018Byrne, J., Fattoum, S., Giacomin, O., & Tounés, A. (2018). L’intention de croissance et le genre à l’épreuve de la parentalité. Management International, 22(4), 12-26. https://doi.org/10.7202/1060834ar
https://doi.org/10.7202/1060834ar...
), compared growth intentions among French entrepreneurs, finding that men presented higher intentions than women and, amongst women, single women presented higher growth intentions than married women with children. By analyzing panel data in the United States, Davis and Shaver (2012Davis, A. E., & Shaver, K. G. (2012). Understanding gendered variations in business growth intentions across the life course. Entrepreneurship Theory & Practice, 36(3), 495-512. https://doi.org/10.1111/j.1540-6520.2012.00508.x
https://doi.org/10.1111/j.1540-6520.2012...
) identified similar outcomes.

There are different ways to assess growth intentions. Davis and Shaver (2012Davis, A. E., & Shaver, K. G. (2012). Understanding gendered variations in business growth intentions across the life course. Entrepreneurship Theory & Practice, 36(3), 495-512. https://doi.org/10.1111/j.1540-6520.2012.00508.x
https://doi.org/10.1111/j.1540-6520.2012...
), Zampetakis et al. (2016Zampetakis, L. A., Bakatsaki, M., Kafetsios, K., & Moustakis, V. S. (2016). Sex differences in entrepreneur’s business growth intentions: An identity approach. Journal of Innovation and Entrepreneurship, 5(29), 1-20. https://doi.org/10.1186/s13731-016-0057-5
https://doi.org/10.1186/s13731-016-0057-...
), Doern (2011Doern, R. R. (2011). Understanding how perceived barriers influence growth intentions and behaviour: Accounts from small business owners managers in Russia. International Journal of Entrepreneurial Behavior & Research, 17(5), 488-514. https://doi.org/10.1108/13552551111158826
https://doi.org/10.1108/1355255111115882...
), and Knockaert et al. (2015Knockaert, M., Foo, M. D., Eridson, T., & Cools, E. (2015). Growth intentions among research scientists: A cognitive style perspective. Technovation, 38, 64-74. https://doi.org/10.1016/j.technovation.2014.12.001
https://doi.org/10.1016/j.technovation.2...
) utilized as parameters the intentionality of entrepreneurs in increasing sales or hiring more employees. These two variables - increase in sales and number of employees - are the most commonly used to assess growth and growth intentions (Machado, 2016Machado, H. P. V. (2016). Crescimento de pequenas empresas: Revisão de literatura e perspectivas de estudos. Gestão & Produção, 23(2), 419-432. https://doi.org/10.1590/0104-530x1759-14
https://doi.org/10.1590/0104-530x1759-14...
).

2.2. Entrepreneurial alertness

The approach on opportunities is related to entrepreneurial alertness (Shane & Venkataraman, 2000Shane, S., & Venktamaran, S. (2000). The promise of entrepreneurship as a field of research. The Academy of Management Review, 25(1), 217-226. https://doi.org/10.2307/259271
https://doi.org/10.2307/259271...
). The focus on opportunities has its origin in the Austrian School of Economics, according to Kirzner’s approach (1979Kirzner, I. M. (1979). Perception, opportunity, and profit. University of Chicago Press., 1997Kirzner, I. M. (1997). Entrepreneurial discovery and the competitive market process: An Austrian approach. Journal of Economic Literature, 35(1), 60-85. https://www.jstor.org/stable/2729693
https://www.jstor.org/stable/2729693 ...
, 1999Kirzner, I. M. (1999). Creativity and/or alertness: A reconsideration of the Schumpeterian entrepreneur. The Review of Austrian Economics, 11(1-2), 5-17. https://doi.org/10.1023/A:1007719905868
https://doi.org/10.1023/A:1007719905868...
, 2000Kirzner, I. M. (2000). How markets work disequilibrium, entrepreneurship and discovery (2nd ed.). The Institute of Economic Affairs. ). The market process consists of, “a process of discovery driven by dynamic competition”, which allows the access to new and old markets (Kirzner, 2000Kirzner, I. M. (2000). How markets work disequilibrium, entrepreneurship and discovery (2nd ed.). The Institute of Economic Affairs. , p. 31). According to the author, some individuals tend to notice or be alert to profitable opportunities in price, quantity, and quality (Foss & Klein, 2010Foss, N. J., & Klein, P. G. (2010). Entrepreneurial alertness and opportunity discovery: Origins, attributes, critique. In H. Landström & F. Lohrke. Historical foundations of entrepreneurship research (pp. 98-121). Edward Elgar.). So, the term “alert”, according to Kirzner (1979Kirzner, I. M. (1979). Perception, opportunity, and profit. University of Chicago Press.), refers to the state of attention experienced by some individuals to changes and events that occur in the environment. It represents “a propensity to notice and be sensitive to information about objects, incidents, and patterns of behavior in the environment, with special sensitivity to maker and user problems, unmet needs and interests and novel combinations of resources” (Ardichvili et al., 2003Ardichvili, A., Cardozo, R., & Ray, S. (2003). A theory of entrepreneurial opportunity identification and development. Journal of Business Venturing, 18(1), 105-123. https://doi.org/10.1016/S0883-9026(01)00068-4
https://doi.org/10.1016/S0883-9026(01)00...
, p.113). Alertness implies sensitivity to changes and information about everyday facts and a high capacity to connect different information (Ray & Cardozo, 1996Ray, S., & Cardozo, R. (1996). Sensitivity and creativity in entrepreneurial opportunity recognition: a framework for empirical investigation. Sixth Global Entrepreneurship Research Conference, Imperial College, London. ).

Alertness derives from a cognitive process, whose basis is the assimilation of information and the construction of connection, the act of “connecting the dots” (Baron, 2006Baron, A. R. (2006). Opportunity recognition as pattern recognition: How entrepreneurs "connect the dots" to identify new business opportunities. The Academy of Management Perspectives, 20(1), 104-119. https://doi.org/10.5465/amp.2006.19873412
https://doi.org/10.5465/amp.2006.1987341...
). Valliere (2013bValliere, D. (2013b). Entrepreneurial alertness and paying attention. Journal of Enterprising Culture, 21(1), 1-17. https://doi.org/10.1142/S0218495813500015
https://doi.org/10.1142/S021849581350001...
) considers that individuals have a wealth of distinct information and can make use of several ways to identify and build schemes and associations (to connect the dots). Thus, apparently disconnected information relates to the prior knowledge of the agent, triggering the entrepreneurial alertness, which involves actors’ perception and cognition (Sharma, 2018Sharma, L. (2018). A systematic review of the concept of entrepreneurial alertness. Journal of Entrepreneurship in Emerging Economies, 11(5). https://doi.org/10.1108/JEEE-05-2018-0049
https://doi.org/10.1108/JEEE-05-2018-004...
). Creativity and imagination, as well as the stock of tacit and explicit knowledge and of experiences are important (Kirzner, 1999Kirzner, I. M. (1999). Creativity and/or alertness: A reconsideration of the Schumpeterian entrepreneur. The Review of Austrian Economics, 11(1-2), 5-17. https://doi.org/10.1023/A:1007719905868
https://doi.org/10.1023/A:1007719905868...
; Sharma, 2018Sharma, L. (2018). A systematic review of the concept of entrepreneurial alertness. Journal of Entrepreneurship in Emerging Economies, 11(5). https://doi.org/10.1108/JEEE-05-2018-0049
https://doi.org/10.1108/JEEE-05-2018-004...
). According to Kirzner (2000Kirzner, I. M. (2000). How markets work disequilibrium, entrepreneurship and discovery (2nd ed.). The Institute of Economic Affairs. ), the future involves uncertainty and alertness is a creative act of discovery that requires aggressiveness, boldness, creativity, and leadership. It can be influenced by the environment and by social networks (Sharma, 2018Sharma, L. (2018). A systematic review of the concept of entrepreneurial alertness. Journal of Entrepreneurship in Emerging Economies, 11(5). https://doi.org/10.1108/JEEE-05-2018-0049
https://doi.org/10.1108/JEEE-05-2018-004...
).

Kirzner (1999Kirzner, I. M. (1999). Creativity and/or alertness: A reconsideration of the Schumpeterian entrepreneur. The Review of Austrian Economics, 11(1-2), 5-17. https://doi.org/10.1023/A:1007719905868
https://doi.org/10.1023/A:1007719905868...
) considers alertness as a mode of arbitration and a capacity that can be developed. It derives from vision and from the insight into what must be done (Sharma, 2018Sharma, L. (2018). A systematic review of the concept of entrepreneurial alertness. Journal of Entrepreneurship in Emerging Economies, 11(5). https://doi.org/10.1108/JEEE-05-2018-0049
https://doi.org/10.1108/JEEE-05-2018-004...
). As a casual discovery, alertness helps some individuals be more aware of neglected changes, opportunities, and possibilities (Tang et al., 2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
).

For Valliere (2013aValliere, D. (2013b). Entrepreneurial alertness and paying attention. Journal of Enterprising Culture, 21(1), 1-17. https://doi.org/10.1142/S0218495813500015
https://doi.org/10.1142/S021849581350001...
), alertness focuses on the search for opportunities through corridors of knowledge. Moreover, Valliere (2013aValliere, D. (2013a). Towards a schematic theory of entrepreneurial alertness. Journal of Business Venturing, 28(3), 430-442. https://doi.org/10.1016/j.jbusvent.2011.08.004
https://doi.org/10.1016/j.jbusvent.2011....
, p. 430) affirms that, “the schematic differences that alert individuals have are not innate endowments nor are they static”. According to the author, identifying opportunities is a process that can be improved through observation and scanning, as changes occur constantly in the market, and keeping up with them and identifying gaps indicate the ability to detect opportunities.

Alertness, when analyzed as a process (Gaglio & Katz, 2001Gaglio, C. M., & Katz, J. A. (2001). The psychological basis of opportunity identification: Entrepreneurial alertness. Small Business Economics, 16, 95-111. https://doi.org/10.1023/A:1011132102464
https://doi.org/10.1023/A:1011132102464...
; Urban, 2019Urban, B. (2019). Entrepreneurial alertness and self-efficacy: A focus on social values and innovation performance. Journal of Human Resource Management, 17, a1132. https://doi.org/10.4102/sajhrm.v17i0.1132
https://doi.org/10.4102/sajhrm.v17i0.113...
), presents multiple dimensions. In this aspect, Tang et al. (2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
) suggested a scale to quantify alertness, composed of three groups of elements: a) scanning, a systematic and non-systematic search for information in the environment; b) association and connection between information obtained; c) evaluation and judgment about the commercial viability of the idea. For the authors, these dimensions are complementary. The scale is composed of thirteen items, as presented in Table 1.

Table 1
Scale to measure entrepreneurial alertness

2.3. Research Hypotheses

Valliere (2013bValliere, D. (2013b). Entrepreneurial alertness and paying attention. Journal of Enterprising Culture, 21(1), 1-17. https://doi.org/10.1142/S0218495813500015
https://doi.org/10.1142/S021849581350001...
) comments on the importance of involving the perception of external environmental conditions and the internal cognitive process in the construction of meanings to evaluate alertness. The model of alertness of Tang et al. (2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
) comprises these aspects. Moreover, the model considers that alertness can be initially developed by the scanning and search mechanism. After the searching and scanning of information, the individual must create an association between the information obtained and its respective possibilities of use. In order to identify such associations, the individual must classify and evaluate the information, discarding what is redundant, in order to subsequently interpret the information, which will help him or her to establish the necessary connections to configure alertness. The scale proposed by Tang et al. (2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
) is multidimensional and has been tested in Brazil by Faia et al. (2014Faia, V. S., Rosa, M. A. G., & Machado, H. P. V. (2014). Alerta empreendedor e as abordagens Causation e Effectuation sobre empreendedorismo. Revista de Administração Contemporânea, 18(2), 196-216. https://doi.org/10.1590/S1415-65552014000200006
https://doi.org/10.1590/S1415-6555201400...
), however not with individual microentrepreneurs. In this sense, the following research hypothesis was developed.

H1: Entrepreneurial alertness is a multidimensional construct capable of measuring the alertness of individual microentrepreneurs.

To evaluate growth intentions, Edelman et al. (2010Edelman, L. F., Brush, C. G., Manolova, T. S., & Greene, P. (2010). Start-up motivations and growth intentions of minority nascent entrepreneurs. Journal of Small Business Management, 48(2), 174-196. https://doi.org/10.1111/j.1540-627X.2010.00291.x
https://doi.org/10.1111/j.1540-627X.2010...
) used the expectancy theory of Gatewood et al. (2002Gatewood, E. J., Shaver, K. G., Powers, J. B., & Gartner, W. B. (2002). Entrepreneurial expectancy, task effort and performance. Entrepreneurship Theory and Practice, 27(2), 187-206. https://doi.org/10.1111/1540-8520.00006
https://doi.org/10.1111/1540-8520.00006...
), which advocates those actions will only be taken when individuals believe that their efforts will lead to a successful performance, which, in turn, will bring some outcomes with direct positive value or will lead to other valued outcomes. This is associated with three types of relationships: a) expectancy, when the efforts lead to outcomes or performance; b) valence, importance, or desire; and c) instrumentality, the relationship between one outcome and another outcome. On the other hand, Davis and Shaver (2012Davis, A. E., & Shaver, K. G. (2012). Understanding gendered variations in business growth intentions across the life course. Entrepreneurship Theory & Practice, 36(3), 495-512. https://doi.org/10.1111/j.1540-6520.2012.00508.x
https://doi.org/10.1111/j.1540-6520.2012...
) evaluated growth intentions based on the doubled increase in sales and employment over four years. Davis and Shaver (2012Davis, A. E., & Shaver, K. G. (2012). Understanding gendered variations in business growth intentions across the life course. Entrepreneurship Theory & Practice, 36(3), 495-512. https://doi.org/10.1111/j.1540-6520.2012.00508.x
https://doi.org/10.1111/j.1540-6520.2012...
), Zampetakis et al. (2016Zampetakis, L. A., Bakatsaki, M., Kafetsios, K., & Moustakis, V. S. (2016). Sex differences in entrepreneur’s business growth intentions: An identity approach. Journal of Innovation and Entrepreneurship, 5(29), 1-20. https://doi.org/10.1186/s13731-016-0057-5
https://doi.org/10.1186/s13731-016-0057-...
), and Knockaert et al. (2015Knockaert, M., Foo, M. D., Eridson, T., & Cools, E. (2015). Growth intentions among research scientists: A cognitive style perspective. Technovation, 38, 64-74. https://doi.org/10.1016/j.technovation.2014.12.001
https://doi.org/10.1016/j.technovation.2...
) measured growth intention through two affirmations: I want my business to be as big as possible, or I want my business at a size that I can manage alone or with the help of a few employees. Considering that intentions stem from the expectancy of outcomes or performance and desire (Edelman et al., 2010Edelman, L. F., Brush, C. G., Manolova, T. S., & Greene, P. (2010). Start-up motivations and growth intentions of minority nascent entrepreneurs. Journal of Small Business Management, 48(2), 174-196. https://doi.org/10.1111/j.1540-627X.2010.00291.x
https://doi.org/10.1111/j.1540-627X.2010...
), this expectancy can move along with entrepreneurial alertness. Thus, the second hypothesis was developed.

H2: Individual microentrepreneurs that present growth intentions are more alert to opportunities, thus increasing the possibility for them to identify market opportunities.

However, considering the multidimensionality of the construct alertness (scanning and search, association or connection between the information obtained and the evaluation of application possibilities), maybe not all these dimensions are related to growth intention, thus suggesting another hypothesis.

H2a: The relationship between the growth intentions of MEIs varies according to the dimensions of entrepreneurial alertness.

Considering still that alertness and growth intentions may vary according to gender (Byrne et al., 2018Byrne, J., Fattoum, S., Giacomin, O., & Tounés, A. (2018). L’intention de croissance et le genre à l’épreuve de la parentalité. Management International, 22(4), 12-26. https://doi.org/10.7202/1060834ar
https://doi.org/10.7202/1060834ar...
; Davis & Shaver, 2012Davis, A. E., & Shaver, K. G. (2012). Understanding gendered variations in business growth intentions across the life course. Entrepreneurship Theory & Practice, 36(3), 495-512. https://doi.org/10.1111/j.1540-6520.2012.00508.x
https://doi.org/10.1111/j.1540-6520.2012...
; Machado et al., 2016Machado, H. P. V., Faia, V. S., & Silva, J. D. (2016). Alerta empreendedor: Estudo da influência de características do indivíduo e do empreendimento. Brazilian Business Review, 13(5), 87-110. https://doi.org/10.15728/bbr.2016.13.5.4
https://doi.org/10.15728/bbr.2016.13.5.4...
; Tang et al., 2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
), the gender of the entrepreneur may imply variations in the relationship between growth intentions and entrepreneurial alertness, thus leading to another hypothesis.

H2b: The relationship between growth intentions of MEIs varies according to the gender of the individual microentrepreneur.

2.4. Methodological Procedures

We present herein a descriptive and cross-sectional study, whose quantitative method chosen was the survey. The sample is constituted of a group of MEIs operating in two cities located in southern Brazil. Before sending them the questionnaires, the entrepreneurs were contacted and only those who worked in their ventures were selected. The data collection instrument was a structured questionnaire, sent out to 380 MEIs. After the accomplishment of a pretest with 15 participants, the questionnaire was forwarded online. 134 completed questionnaires were received, which represents 34% of the sample. The questionnaire is composed of three sets of questions; the first one refers to general information of the entrepreneur (age, gender, educational level) and the company (age and sector), the second was destined to measure entrepreneurial alertness through a five-point Likert scale (ranging from 1 - strongly disagree - to 5 - strongly agree), according to the model of Tang et al. (2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
), which was validated by Faia et al. (2014Faia, V. S., Rosa, M. A. G., & Machado, H. P. V. (2014). Alerta empreendedor e as abordagens Causation e Effectuation sobre empreendedorismo. Revista de Administração Contemporânea, 18(2), 196-216. https://doi.org/10.1590/S1415-65552014000200006
https://doi.org/10.1590/S1415-6555201400...
) and Machado et al. (2016Machado, H. P. V., Faia, V. S., & Silva, J. D. (2016). Alerta empreendedor: Estudo da influência de características do indivíduo e do empreendimento. Brazilian Business Review, 13(5), 87-110. https://doi.org/10.15728/bbr.2016.13.5.4
https://doi.org/10.15728/bbr.2016.13.5.4...
), as shown in Table 2. The scale consists of thirteen items divided in three dimensions: scanning and search (six items), association and connection (three), and evaluation and judgment (four). The aim of the third set is to identify growth intention.

Table 2
Scale to measure entrepreneurial alertness

In order to measure growth intentions, according to Davis and Shaver (2012Davis, A. E., & Shaver, K. G. (2012). Understanding gendered variations in business growth intentions across the life course. Entrepreneurship Theory & Practice, 36(3), 495-512. https://doi.org/10.1111/j.1540-6520.2012.00508.x
https://doi.org/10.1111/j.1540-6520.2012...
), Zampetakis et al. (2016Zampetakis, L. A., Bakatsaki, M., Kafetsios, K., & Moustakis, V. S. (2016). Sex differences in entrepreneur’s business growth intentions: An identity approach. Journal of Innovation and Entrepreneurship, 5(29), 1-20. https://doi.org/10.1186/s13731-016-0057-5
https://doi.org/10.1186/s13731-016-0057-...
), and Knockaert et al. (2015Knockaert, M., Foo, M. D., Eridson, T., & Cools, E. (2015). Growth intentions among research scientists: A cognitive style perspective. Technovation, 38, 64-74. https://doi.org/10.1016/j.technovation.2014.12.001
https://doi.org/10.1016/j.technovation.2...
), a multiple-choice question was used, in which the respondent could choose one option regarding his or her desire as entrepreneur for the next five years: a) to increase sales; b) to hire more employees; and c) to remain the same size. For respondents choosing the last option, we considered that he or she did not present any growth intention, as options “a” and “b” are the ones that indicate and characterize growth intention.

The data obtained were imported into SPSS software. In order to treat and analyze the data, the items of the scale Alertness were initially tested for normality. Asymmetry and kurtosis were analyzed, and both were shown to be acceptable according to Finney and Distefanno (2006Finney, S. J., & Distefano, C. (2006). Non-normal and categorical data in structural equation modeling. In G. R. Hancok & R. O. Mueller (Eds.). Structural equation modeling: A second course (pp. 269-314). Information Age Publishing.), as they signaled quasi-normal data, subject to parametric analysis. These data are presented in Table 6.

Subsequently, the data underwent a descriptive analysis, in which the affirmatives of the construct “entrepreneurial alertness” had their measures of central tendency and dispersion analyzed; for the variable “growth intention”, the frequency distribution was analyzed. The first hypothesis was tested through exploratory factor analysis. According to Hair et al. (2009Hair, J. F., Jr., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2009). Análise multivariada de dados (5th ed.). Bookman.), factor analysis is a multivariate technique that aims to provide tools to analyze the structure of interrelations between several variables and to define those that are strongly related, also known as factors. As pointed out by Raykov and Marcoulides (2006Raykov, T., & Marcoulides, G. A. (2006). A first course in structural equation modeling (2nd ed.). Lawrence Erlbaum.), this technique is relevant to study unobservable - yet theoretically existing - variables. By reducing the number of variables into factors, the measurement of latent constructs is made possible.

The second hypothesis was tested according to the Student’s t-distribution (Hair et al., 2009Hair, J. F., Jr., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2009). Análise multivariada de dados (5th ed.). Bookman.). Afterwards, the relationship among variables was investigated to analyze the relationship between growth intention and alertness and, more specifically, which dimensions of entrepreneurial alertness were related to growth intention, as well as the influence of the variable gender in such relation. This test was carried out through Student’s t-test, a statistical technique usually utilized to compare the means between groups; in this case, to compare the means related to alertness among the groups of microentrepreneurs who wish to grow and those who do not present any growth intention.

3. Presentation and Analysis of Results

3.1. Participants’ profile

Table 3, 4, and 5 summarize a few aspects related to the profile of the sample, such as educational level, gender, and age. The educational level is detailed in Table 3.

Table 3
Educational level of the research participants

The data in Table 3 show that 44% of all participants have completed up to high school education. The remaining 56% have higher levels of education, with 3.7% having completed a master’s degree. Table 4 presents the information on the age of participants, which ranged from 20 to 61 years, with an average of 34 years.

Table 4
Age of research participants

Table 5 presents the data referring to the gender of participants; the sample was characterized by 73 men and 61 women.

Table 5
Gender of research participants

It is noteworthy that most of the MEIs addressed by this research operate in the service sector (61.9%). Regarding growth intentions, 76.1% of the participants present growth intentions and 23.9% present no intention to expand their businesses.

3.2. Entrepreneurial Alertness

The outcomes of the measurement of alertness based on the scale of Tang et al. (2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
), including all three dimensions, are presented in Table 6.

Table 6
Outcomes of Entrepreneurial Alertness

The values presented in Table 6 show a mean score between 3.25 and 4.26 for the indicators related to entrepreneurial alertness, with acceptable asymmetry and kurtosis values according to the criteria of Finney and Distefanno (2006Finney, S. J., & Distefano, C. (2006). Non-normal and categorical data in structural equation modeling. In G. R. Hancok & R. O. Mueller (Eds.). Structural equation modeling: A second course (pp. 269-314). Information Age Publishing.), who suggest that kurtosis values lower than 7 and asymmetry lower than 2 signal quasi-normal data that can undergo parametric analysis.

In the sequence, we proceeded with the hypothesis testing. The first technique utilized was the exploratory factor analysis (EFA) through the principal components analysis of the thirteen indicators used to measure entrepreneurial alertness. In the EFA, three indicators were removed for presenting a low communality, which generated a solution composed of two factors that explain 70% of the variance; the Kaiser-Meyer-Olkin Measure of Sampling Adequacy was 0.865 and the Bartlett’s Test for Sphericity had a significance level of p = 0.000, indicating that the sample is viable for analysis. The communalities found ranged from 0.543 to 0.843, which meets the assumption of Hair et al. (2009Hair, J. F., Jr., Black, W. C., Babin, B. J., Anderson, R. E., & Tatham, R. L. (2009). Análise multivariada de dados (5th ed.). Bookman.), who affirm that communalities equal to or above 0.500 are ideal. Table 7 presents the factors obtained through the principal components analysis, except for those three with low communality that had to be removed, and the outcomes of the varimax rotation. The analysis resulted in two dimensions, and not three like the scale of Tang et al. (2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
) originally suggested.

Table 7
Factors of Entrepreneurial Alertness

As shown in Table 7, the analysis grouped the variables into two factors. The following indicators were removed: a) “I have frequent interactions with others to acquire new information” and “I browse the Internet everyday”. Both were part of the scanning and search dimension of the scale proposed by Tang et al. (2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
). Even after removing them, four other indicators of this dimensions remained in the analysis; and b) “I see links between seemingly unrelated pieces of information”, which composed the dimension association and connection according to the model of Tang et al. (2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
). All indicators of the dimension evaluation and judgement were maintained in the factor analysis. However, the factors were not grouped in three as the model proposed by Tang et al. (2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
) originally indicated, but in two groups. Thus, these two groups were a) Search for information and association, and b) Evaluation of opportunities, according to the logic presented by Tang et al. (2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
).

This outcome enables us to identify that entrepreneurial alertness is a construct capable of measuring the alertness of individual microentrepreneurs, thus supporting Hypothesis 1, as this is a multidimensional construct formed by the dimensions “search for information and association” and “evaluation of opportunities”. The first dimension identified is measured by six indicators, the second by four indicators. The outcomes have showed a grouping of factors different from the scale of Tang et al. (2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
). One of the explanations for this can be associated with the fact that MEIs do not participate in networks, as the indicator “I have frequent interactions with others to acquire new information” was removed from the factor analysis. MEIs work practically alone in all activities related to their business and may not have the available time to engage in networks, which constitutes and important antecedent to the construction of alertness (Sharma et al., 2018Sharma, L. (2018). A systematic review of the concept of entrepreneurial alertness. Journal of Entrepreneurship in Emerging Economies, 11(5). https://doi.org/10.1108/JEEE-05-2018-0049
https://doi.org/10.1108/JEEE-05-2018-004...
).

After the factor analysis, we tested the difference of the means of each factor in relation to the categories of the variable growth intention. Through the Student’s t-test, the means of entrepreneurial alertness were compared between the groups of entrepreneurs that presented growth intention and those who did not, as shown in Table 8 and in Table 9.

Table 8
Group statistics
Table 9
Independent samples t-test

The outcome of the Student’s t-test shows that there are significant differences in the dimension search for information and association of entrepreneurial alertness for the entrepreneurs who presented growth intentions. The significance level (p 0.10) demonstrates that there is a significant difference in the dimension search for information, in other words, when the entrepreneur presents growth intention, he or she develops the skills of alertness in the search for information. Regarding the other dimension of entrepreneurial alertness - evaluation of opportunities - there are no significant differences, that is, even though the means are higher in the group of entrepreneurs who have the intention to grow, the test did not capture statistical significance in this difference. Thus, H2 is partially supported, as the MEI that presents growth intentions are more alert to the search for information and association between this information and the knowledge they already have. This can help them identify, but not explore, opportunities. The evaluation of opportunity requires decision making and choosing a potential opportunity (Sassetti et al., 2021Sassetti, S., Cavaliere, V., & Lombardi, S. (2021). The rhythm of effective entrepreneurs’ decision‑making process. The pathways of alertness scanning and search and cognitive style. A mediation model. International Entrepreneurship and Management Journal, 18, 555-578. https://doi.org/10.1007/s11365-021-00759-1
https://doi.org/10.1007/s11365-021-00759...
). Thus, the evaluation of opportunity by MEI is influenced by factors other than growth intention.

In this sense, H2a is supported, i.e., there is a relationship between MEI growth intentions and alertness for only one of the two dimensions of entrepreneurial alertness identified in this research.

The Hypothesis H2b refers to the influence of the variable gender in the relationship between growth intentions and entrepreneurial alertness of MEI. Table 10 and 11 present the results of the t-test.

Table 10
Group statistics
Table 11
Independent samples t-test

According to the data provided by Table 10 and Table 11, the gender of the microentrepreneur did not influence the relationship between growth intention and entrepreneurial alertness.

3.3. Analysis of Results

Entrepreneurial alertness, as a cognitive process, results from the assimilation of information and the construction of connections by individuals (Baron, 2006Baron, A. R. (2006). Opportunity recognition as pattern recognition: How entrepreneurs "connect the dots" to identify new business opportunities. The Academy of Management Perspectives, 20(1), 104-119. https://doi.org/10.5465/amp.2006.19873412
https://doi.org/10.5465/amp.2006.1987341...
). The data presented in Table 6 indicate that the lowest level of alertness for the microentrepreneur was 3.25 and is associated with the indicator “I often see connections between previously unconnected domains of information”. The highest level - 4.26 - was associated with the indicator “I always keep an eye out for new business ideas when looking for information”. This indicates that the focus of the MEI is on the search and assimilation of information.

The scale used in this research to measure entrepreneurial alertness, developed by Tang et al. (2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
), is composed of three dimensions: a) scanning and search, a systematic and non-systematic search for information in the environment; b) association and connection between information obtained; c) evaluation and judgment about the commercial viability of the idea. In this research, the factor analysis led to the grouping of only two dimensions, here called “search for information and association” and “evaluation of opportunities”. Only in the first two dimensions of the construct by Tang et al. (2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
) we observed the grouping of different factors - two indicators of the dimension scanning and search and one of the dimension association and connection. Due to their low factor loadings, they were removed from the construct. This outcome does not compromise the concept of alertness and highlights that MEI are aware of environmental events and are looking to build associations and new combinations (Ardichvili et al., 2003Ardichvili, A., Cardozo, R., & Ray, S. (2003). A theory of entrepreneurial opportunity identification and development. Journal of Business Venturing, 18(1), 105-123. https://doi.org/10.1016/S0883-9026(01)00068-4
https://doi.org/10.1016/S0883-9026(01)00...
; Kirzner, 1979Kirzner, I. M. (1979). Perception, opportunity, and profit. University of Chicago Press.).

Despite the removal of the three indicators with low factor loading, entrepreneurial alertness proved to be a multidimensional construct to measure the alertness of individual microentrepreneurs, thus supporting Hypothesis 1 through the two dimensions “search for information and association” and “evaluation of opportunities”. The removal of the indicator “I have frequent interactions with others to acquire new information” can be related to the fact that MEIs do not take part in networks, as they work practically alone in all activities of the company and may not have the available time to participate in networks, which already indicates an important antecedent for the construction of alertness (Sharma et al., 2018Sharma, L. (2018). A systematic review of the concept of entrepreneurial alertness. Journal of Entrepreneurship in Emerging Economies, 11(5). https://doi.org/10.1108/JEEE-05-2018-0049
https://doi.org/10.1108/JEEE-05-2018-004...
).

Thus, the validation of the entrepreneurial alertness scale showed variations when applied to MEI, which differs from other studies whose object of study were not MEI, such as Faia et al. (2014Faia, V. S., Rosa, M. A. G., & Machado, H. P. V. (2014). Alerta empreendedor e as abordagens Causation e Effectuation sobre empreendedorismo. Revista de Administração Contemporânea, 18(2), 196-216. https://doi.org/10.1590/S1415-65552014000200006
https://doi.org/10.1590/S1415-6555201400...
) and Machado et al. (2016Machado, H. P. V., Faia, V. S., & Silva, J. D. (2016). Alerta empreendedor: Estudo da influência de características do indivíduo e do empreendimento. Brazilian Business Review, 13(5), 87-110. https://doi.org/10.15728/bbr.2016.13.5.4
https://doi.org/10.15728/bbr.2016.13.5.4...
), who have validated all dimensions of the scale by Tang et al. (2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
): scanning and search; association and connection; and evaluation and judgment.

In the second hypothesis, the relationship between growth intentions and entrepreneurial alertness was tested; based on the two dimensions of the scale, this hypothesis was only partially supported. Only the dimension “search for information and association” presented a significant relationship. That is, entrepreneurs that presented growth intentions developed their alertness skills in the search for information. On the other hand, the dimension “evaluation of opportunity”, which represents the evaluation of information by the entrepreneur for a business opportunity, presented no association with growth intention. According to Sassetti et al. (2021Sassetti, S., Cavaliere, V., & Lombardi, S. (2021). The rhythm of effective entrepreneurs’ decision‑making process. The pathways of alertness scanning and search and cognitive style. A mediation model. International Entrepreneurship and Management Journal, 18, 555-578. https://doi.org/10.1007/s11365-021-00759-1
https://doi.org/10.1007/s11365-021-00759...
), the dimension evaluation and judgment (which corresponds to the dimension evaluation of opportunities in the present research) comprises the decision to choose a potential opportunity. In this sense, the research conducted with the MEI showed that intention is a predictor of growth and that the entrepreneurs who want to grow, search for, and evaluate information, but not the opportunity. The decision to explore an opportunity also depends on other factors, such as the environment (Chavoushi et al., 2020Chavoushi, Z. H., Zali, M. R., Vallieri, D., Faghih, N., Hejazi, R., & Dehkordi, A. M. (2020). Entrepreneurial alertness: A systematic literature review. Journal of Small Business & Entrepreneurship, 33(2), 123-152. https://doi.org/10.1080/08276331.2020.1764736
https://doi.org/10.1080/08276331.2020.17...
; Sharma, 2018Sharma, L. (2018). A systematic review of the concept of entrepreneurial alertness. Journal of Entrepreneurship in Emerging Economies, 11(5). https://doi.org/10.1108/JEEE-05-2018-0049
https://doi.org/10.1108/JEEE-05-2018-004...
) and cognitive styles (Sassetti et al., 2021Sassetti, S., Cavaliere, V., & Lombardi, S. (2021). The rhythm of effective entrepreneurs’ decision‑making process. The pathways of alertness scanning and search and cognitive style. A mediation model. International Entrepreneurship and Management Journal, 18, 555-578. https://doi.org/10.1007/s11365-021-00759-1
https://doi.org/10.1007/s11365-021-00759...
). Even so, this research has showed that growth intentions are important to keep the entrepreneur alert to changes in the market, which can help him or her to prepare to changes and contingencies (Tang et al., 2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
).

In addition, this outcome, even if only for one of the dimensions of the construct, indicates that alertness can influence not only opportunities (Kirzner, 1997Kirzner, I. M. (1997). Entrepreneurial discovery and the competitive market process: An Austrian approach. Journal of Economic Literature, 35(1), 60-85. https://www.jstor.org/stable/2729693
https://www.jstor.org/stable/2729693 ...
), but also growth through growth intention, and that there may be feedback between the two positive stimuli. Nevertheless, for this to materialize effectively as growth and seizing market opportunities, it is necessary that the dimensions “evaluation of opportunity” also presents an association with growth intention. Alertness focuses on the search for opportunities through corridors of knowledge and the identification of opportunities is a process that can be improved from observation and scanning. Changes occur constantly in the market and keeping up with them, and identifying gaps, demonstrates an ability to detect opportunities (Valliere, 2013bValliere, D. (2013b). Entrepreneurial alertness and paying attention. Journal of Enterprising Culture, 21(1), 1-17. https://doi.org/10.1142/S0218495813500015
https://doi.org/10.1142/S021849581350001...
). Considering that alertness is a capability that can be developed (Tang et al., 2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
; Valliere, 2013aValliere, D. (2013a). Towards a schematic theory of entrepreneurial alertness. Journal of Business Venturing, 28(3), 430-442. https://doi.org/10.1016/j.jbusvent.2011.08.004
https://doi.org/10.1016/j.jbusvent.2011....
), MEIs can be prepared to improve their ability to evaluate opportunities through specific programs and policies, covering not only search and association, but also the analysis of information. This is because alertness is considered by some individuals as a state of attention to changes and events that occur in the environment (Kirzner, 1979Kirzner, I. M. (1979). Perception, opportunity, and profit. University of Chicago Press.), evidencing the active nature of the entrepreneur (McCaffrey, 2014McCaffrey, M. (2014). On the theory of entrepreneurial incentives and alertness. Entrepreneurship Theory and Practice, 38(4), 891-911. https://doi.org/10.1111/etap.12013
https://doi.org/10.1111/etap.12013...
). It is worth noting the importance of other factors to alertness, such as previous knowledge - tacit and explicit - creativity, imagination (Kirzner, 1999Kirzner, I. M. (1999). Creativity and/or alertness: A reconsideration of the Schumpeterian entrepreneur. The Review of Austrian Economics, 11(1-2), 5-17. https://doi.org/10.1023/A:1007719905868
https://doi.org/10.1023/A:1007719905868...
; Sharma, 2018Sharma, L. (2018). A systematic review of the concept of entrepreneurial alertness. Journal of Entrepreneurship in Emerging Economies, 11(5). https://doi.org/10.1108/JEEE-05-2018-0049
https://doi.org/10.1108/JEEE-05-2018-004...
; Valliere, 2013bValliere, D. (2013b). Entrepreneurial alertness and paying attention. Journal of Enterprising Culture, 21(1), 1-17. https://doi.org/10.1142/S0218495813500015
https://doi.org/10.1142/S021849581350001...
), self-efficacy, and optimism (Tang et al., 2021Tang, J., Baron, R. A., & Yu, A. (2021). Entrepreneurial alertness: Exploring its psychological antecedents and effects on firm outcomes. Journal of Small Business Management, 1-30.https://doi.org/10.1080/00472778.2021.1945071
https://doi.org/10.1080/00472778.2021.19...
).

As previously described, we considered in this research only active MEIs. For these, the research showed that growth intentions are important because they are associated with the search for and evaluation of information, thus favoring the development of cognitive abilities, which, in turn, influence the identification of opportunities (Shane & Venkataraman, 2000Shane, S., & Venktamaran, S. (2000). The promise of entrepreneurship as a field of research. The Academy of Management Review, 25(1), 217-226. https://doi.org/10.2307/259271
https://doi.org/10.2307/259271...
). On the other hand, intentions must be accompanied by resources and strategies in order to influence growth (Delmar & Wiklund, 2008Delmar, F., & Wiklund, J. (2008). The effect of small business managers’ growth motivation on firm growth: A longitudinal study. Entrepreneurship Theory and Practice, 32(3), 437-457. https://doi.org/10.1111/j.1540-6520.2008.00235.x
https://doi.org/10.1111/j.1540-6520.2008...
), and the environment must create mechanisms that contribute to increasing alertness (Sharma, 2018Sharma, L. (2018). A systematic review of the concept of entrepreneurial alertness. Journal of Entrepreneurship in Emerging Economies, 11(5). https://doi.org/10.1108/JEEE-05-2018-0049
https://doi.org/10.1108/JEEE-05-2018-004...
), consequently favoring the evaluation and exploration of opportunities. These mechanisms become necessary for entrepreneurs to promote the growth of their own ventures so that this category represents a transitory form of business, considering the risks of fiscal imbalance, as pointed out by Telles et al. (2016Telles, R., Rocha, J. S. L., Siqueira, J. P. L., Horneaux, F., Jr., & Cardoso, S. R. (2016). Formalidade ou informalidade? Análise sobre os fatores presentes na decisão do microempreendedor brasileiro. Alcance, 23(2), 1-26. https://doi.org/10.14210/alcance.v23n2.p189-213
https://doi.org/10.14210/alcance.v23n2.p...
). At the same time, it is important that these businesses survive and consolidate in another modality.

Finally, the results of the research show that the control variable gender does not influence the relationship between growth intention and entrepreneurial alertness. Even though growth intentions are lower for women than for men (Byrne et al., 2018Byrne, J., Fattoum, S., Giacomin, O., & Tounés, A. (2018). L’intention de croissance et le genre à l’épreuve de la parentalité. Management International, 22(4), 12-26. https://doi.org/10.7202/1060834ar
https://doi.org/10.7202/1060834ar...
; Davis & Shaver, 2012Davis, A. E., & Shaver, K. G. (2012). Understanding gendered variations in business growth intentions across the life course. Entrepreneurship Theory & Practice, 36(3), 495-512. https://doi.org/10.1111/j.1540-6520.2012.00508.x
https://doi.org/10.1111/j.1540-6520.2012...
), when they are present, they are accompanied by alertness, that is, whoever wants to grow is alert to information, regardless of the gender of the entrepreneur.

It is noteworthy that alertness is not the only way to explain the identification and exploration of opportunities. Other ways, like the development of opportunities and heuristic methods, explain how ideas can turn into opportunities (Sanz-Velasco, 2006Sanz-Velasco, S. A. (2006). Opportunity development as a learning process for entrepreneurs. International Journal of Entrepreneurial Behaviour & Research, 12(5), 251-271. https://doi.org/10.1108/13552550610687637
https://doi.org/10.1108/1355255061068763...
; Vaghely & Julien, 2010Vaghely, I. P., & Julien, P. A. (2010). Are opportunities recognized or constructed? An information perspective on entrepreneurial opportunity identification. Journal of Business Venturing, 25(1), 73-86. https://doi.org/10.1016/j.jbusvent.2008.06.004
https://doi.org/10.1016/j.jbusvent.2008....
).

4. Final Considerations

The general objective of this paper was to analyze the relationship between growth intentions and entrepreneurial alertness for individual microentrepreneurs. Through a survey, carried out with 124 active MEIs, several hypotheses were tested. The first hypothesis of the research predicts that entrepreneurial alertness is a multidimensional construct capable of measuring the alertness of individual microentrepreneurs, which was empirically supported in the present study, however with two and not three dimensions as suggested by Tang et al. (2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
); these two dimensions were named “search for information and association” and “evaluation of opportunities”. The second hypothesis refers to the relationship between growth intentions and entrepreneurial alertness. The outcomes have showed that growth intentions for MEI are associated with only one of the dimensions of alertness, namely, search for information and association.

As scientific contribution, we initially highlighted the use of the entrepreneurial alertness scale with the MEI segment. Previous studies have demonstrated the importance of alertness for the creation (Kirzner, 1997Kirzner, I. M. (1997). Entrepreneurial discovery and the competitive market process: An Austrian approach. Journal of Economic Literature, 35(1), 60-85. https://www.jstor.org/stable/2729693
https://www.jstor.org/stable/2729693 ...
) and performance of new businesses (Adomako et al., 2018Adomako, S., Danso, A., Boso, N., & Narteh, B. (2018). Entrepreneurial alertness and new venture performance: Facilitating roles of networking capability. International Small Business Journal: Researching Entrepreneurship, 36(5), 453-472. https://doi.org/10.1177/0266242617747667
https://doi.org/10.1177/0266242617747667...
), as well as for innovation (Jiaoa et al., 2014Jiaoa, H., Cuib, Y., Zhuc, Y., & Chend, J. (2014). Building entrepreneurs’ innovativeness through knowledge management: The mediating effect of entrepreneurial alertness. Technology Analysis & Strategic Management, 26(5), 501-516, https://doi.org/10.1080/09537325.2013.872774
https://doi.org/10.1080/09537325.2013.87...
). The validation of the scale with MEI shows that the dimensions of the scale by Tang et al. (2012Tang, J., Kacmar, K. M., & Busenitz, L. (2012). Entrepreneurial alertness in the pursuit of new opportunities. Journal of Business Venturing, 27(1), 77-94. https://doi.org/10.1016/j.jbusvent.2010.07.001
https://doi.org/10.1016/j.jbusvent.2010....
) were grouped differently, with three indicators having been removed: two from the first dimension of the scale and one from the second dimension. This already shows some specificities, such as the fact that MEI have difficulty in building networks, considering that this activity, i.e., individual microenterprise, was restricted at the time to only one employee.

Another contribution of the present research was the demonstration of the relationship between growth intention and entrepreneurial alertness. The outcomes have showed that individual microentrepreneurs with growth intention are alert to business opportunities through the search for and evaluation of information. Growth intentions are predictors of growth (Douglas, 2013Douglas, E. J. (2013). Reconstructing entrepreneurial intentions to identify predisposition for growth. Journal of Business Venturing, 28(5), 633-651. https://doi.org/10.1016/j.jbusvent.2012.07.005
https://doi.org/10.1016/j.jbusvent.2012....
) and, together with alertness, contribute to the desire and intention to grow (Rennemo et al., 2017Rennemo, Ø., Widding, L. Ø., & Bogren, M. (2017). Business growth through intentional and non-intentional network process. Journal of Small business and Enterprise Development, 24(2), 242-260. https://doi.org/10.1108/JSBED-08-2016-0131
https://doi.org/10.1108/JSBED-08-2016-01...
), thus reinforcing the individual dimension in promoting the growth of ventures (Machado, 2016Machado, H. P. V. (2016). Crescimento de pequenas empresas: Revisão de literatura e perspectivas de estudos. Gestão & Produção, 23(2), 419-432. https://doi.org/10.1590/0104-530x1759-14
https://doi.org/10.1590/0104-530x1759-14...
). In the Brazilian context, which presents a growing number of MEI, it is important that these entrepreneurs have the intention to grow, are alert to opportunities in the environment, and that they effectively transform growth intention and alertness into identification and exploration of new market opportunities. This will help them move to other categories, creating more jobs and contributing to economic and fiscal development.

Another contribution of this research is the emphasis on growth intentions, as they are not only predictors of growth, but also stimulate alertness regarding the search for and evaluation of information. This contributes to a better understanding of how alertness can influence business growth.

Thus, this research contributes to the debate on the growth of microenterprises, showing the integration of the construct entrepreneurial alertness and growth intentions. Considering the context of resource scarcity in which a MEI operates, strategies focused on the growth of these ventures represent a path to transform these subsidized ventures into companies that can collaborate with local development.

The outcomes of this research present a few implications for entrepreneurs and public and entrepreneurship policy makers. For entrepreneurs, the outcomes show the importance of boosting growth intentions, which can reinforce the levels of entrepreneurial alertness, thus better preparing them to envision market opportunities. In terms of public policy, the outcomes have indicated the need for entrepreneurial education focused on MEI, emphasizing the value of searching, connecting, and evaluating information to identify and explore entrepreneurial opportunities.

Considering that alertness can be influenced by the positive feedback received (Kadile & Biraglia, 2020Kadile, V., & Biraglia, A (2020). From hobby to business: Exploring environmental antecedents of entrepreneurial alertness using fsQCA. Journal of Small Business Management, 60(3), 580-615. https://doi.org/10.1080/00472778.2020.1719846
https://doi.org/10.1080/00472778.2020.17...
), future studies can explore the relationship between this positive feedback and entrepreneurial alertness considering MEI. We also suggest future studies to further develop the relationship between networks and MEI, considering that networks contribute to the increase of alertness (Sharma, 2018Sharma, L. (2018). A systematic review of the concept of entrepreneurial alertness. Journal of Entrepreneurship in Emerging Economies, 11(5). https://doi.org/10.1108/JEEE-05-2018-0049
https://doi.org/10.1108/JEEE-05-2018-004...
).

As research limitation, we mention the fact that most part of the companies surveyed (approximately 64%) operate in the service sector. In addition, the data were collected only from two cities. It is important to replicate this study in different parts of the country, which can lead to the identification of different profiles of microentrepreneurs and, consequently, different results regarding entrepreneurial alertness and growth intention.

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Publication Dates

  • Publication in this collection
    26 Sept 2022
  • Date of issue
    Sep-Oct 2022

History

  • Received
    07 Feb 2021
  • Reviewed
    25 Sept 2021
  • Accepted
    06 Dec 2021
  • Published
    01 Sept 2022
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