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Revista Brasileira de Gestão de Negócios

Print version ISSN 1983-0807On-line version ISSN 1806-4892

Rev. bras. gest. neg. vol.17 no.58 São Paulo Oct./Dec. 2015

http://dx.doi.org/10.7819/rbgn.v17i58.1989 

Article

Influence of age in the adoption of new mobile payment systems

Francisco Liébana-Cabanillas2 

Francisco Muñoz-Leiva2 

Juan Sánchez-Fernández2 

2Marketing and Market Research, University of Granada, Granada, Spain.

ABSTRACT

Objective:

The aim of this study is to propose and prove a theoretical integrative model which allows determining the relative importance of a new mobile payment system as well as the analysis of possible moderator effects of the age of its potential users within new electronic environments.

Design/methodology/approach:

To carry out this research, a web experiment based on a general population sample was conducted, in order to analyze the proposed model of behavior towards a new mobile payment system.

Findings:

Empirical results demonstrate that the suggested behavior pattern has an adequate adjustment showing that the age of users causes significant differences in the proposed connections between subjective rules and the facility of use and confidence, and again this last one in regard to the facility of use and the attitude toward that use.

Practical implications:

The conclusions and implications for management provide alternatives to consolidate this new business opportunity under the new technological developments.

Originality/value:

This paper is a pioneer study about the acceptance of mobile payment systems.

Keywords: Mobile payment; acceptance; age; consumer behavior

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8Evaluation process: Double Blind Review

This study is financed with the financial support provided by the project of Investigation and Excellence P10-SEJ-6768 of the Economy and Science Council of the Andalucía Regional Government (Consejería de Economía y Ciencia de la Junta de Andalucía).

ANNEX 1: MEASUREMENT SCALES USED

Received: May 18, 2015; Accepted: December 01, 2015

Responsible editor: Guilherme de Farias Shiraishi, Dr.

1.

Francisco Liébana-Cabanillas: Ph.D. In Business Sciences, University of Granada, (Spain), [franlieb@ugr.es]

2.

Francisco Muñoz-Leiva: Ph.D. in Business Sciences, University of Granada, (Spain), [franml@ugr.es]

3.

Juan Sánchez-Fernández: Ph.D. in Business Sciences, University of Granada, (Spain), [sanchezf@ugr.es]

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