Print version ISSN 0011-5258
GRUN, Roberto. Financial crisis 2.0: controlling the narrative and controlling the outcome. Dados [online]. 2011, vol.54, n.3, pp. 307-354. ISSN 0011-5258. http://dx.doi.org/10.1590/S0011-52582011000300003.
This article intends to demonstrate that a good sociological approach to the "financial crisis" is to view the theme as a dispute between different social representations, rather than proposing an alternative explanation to the phenomenon (simply different from or complementary to those presented by the economists). I draw on information and assemble chronologies based on the situation in the United States, and particularly that of Brazil. I then suggest that there is not "a crisis" in the singular, but various narratives vying for primacy, and that this social game, first and foremost, provides the basis for the distributive conflict inherent to any capitalist society.
Keywords : financial crisis; social representation; cultural warfare; sociology of finances; financialization.