SciELO - Scientific Electronic Library Online

 
vol.55 número4Microfinanças e impactos das mudanças climáticas: o caso do Agroamigo no Brasil índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

Links relacionados

Compartilhar


Revista de Administração de Empresas

versão impressa ISSN 0034-7590versão On-line ISSN 2178-938X

Resumo

IIZUKA, EDSON SADAO; VARELA, CARMEN AUGUSTA  e  LARROUDE, ELISA RODRIGUES ALVES. SOCIAL BUSINESS DILEMMAS IN BRAZIL: REDE ASTACASE. Rev. adm. empres. [online]. 2015, vol.55, n.4, pp.385-396. ISSN 0034-7590.  http://dx.doi.org/10.1590/S0034-759020150403.

Social businesses seek financial, social and even environmental results. Academic knowledge on how such organizations operate, however, has emerged more recently. This article sought to investigate qualitatively the main tensions and dilemmas occurring throughout the history of Rede Asta, a pioneer social business in direct catalog sales of artisanal products in Brazil. Results indicate the Rede Asta managers have experienced tensions and dilemmas in three of the four categories identified by Smith, Gonin, and Besharov (2013): social and financial performance, organizational aspects and learning. One of the dilemmas involves organizational aspects and learning, since Asta achieves feasibility with two organizations: a nonprofit association and a for-profit corporation. On perceptions of belonging, stakeholders declared they felt they were a part of the organization’s social and environmental goals; some even as activists.

Palavras-chave : Social entrepreneurship; social businesses; tensions; dilemmas; Rede Asta.

        · resumo em Português | Espanhol     · texto em Inglês     · Inglês ( pdf )