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vol.58 issue3LEGITIMACY AS A BARRIER: AN ANALYSIS OF BRAZILIAN PREMIUM COCOA AND CHOCOLATE LEGITIMATION PROCESSHAWKERPRENEURS: HAWKERS, ENTREPRENEURSHIP, AND REINVENTING STREET FOOD IN SINGAPORE author indexsubject indexarticles search
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Revista de Administração de Empresas

Print version ISSN 0034-7590On-line version ISSN 2178-938X

Abstract

ALKON, ALISON HOPE. ENTREPRENEURSHIP AS ACTIVISM? RESISTING GENTRIFICATION IN OAKLAND, CALIFORNIA. Rev. adm. empres. [online]. 2018, vol.58, n.3, pp.279-290. ISSN 0034-7590.  http://dx.doi.org/10.1590/s0034-759020180308.

This article investigates the cultural politics of entrepreneurship as a form of opposition to gentrification in Oakland, California. Building on Watkins and Caldwell’s (2004) foundational work, I examine the relationship between political projects - resisting gentrification, racial and economic disparities - and the cultural work of signifying a community’s continued presence amidst displacement and glorification of newcomers. Based on 30 interviews with employees of food justice non-profit organizations, social enterprises, and government agencies, I argue that activists promote food-based entrepreneurship to create employment and business opportunities for long-term residents that enables them to stay in their hometown. In doing so, the contributions of long-standing communities to Oakland’s diverse food cultures are highlighted. However, property values are rising rapidly that even these opportunities cannot ensure that long-term communities remain. For this reason, I conclude by offering examples of direct action and policy advocacy that can supplement these entrepreneurial approaches.

Keywords : Entrepreneurship; food justice; cultural politics; activism; gentrification.

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