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MULTILEVEL ACADEMIC PRODUCTIVISM: PERFORMATIVE MERCHANDISE IN BRAZIL’S GRADUATE SCHOOLS OF MANAGEMENT

ABSTRACT

The objective of this article is to analyze academic productivism in graduate schools of management in Brazil from a multilevel perspective. First, we discuss the emergence of productivism, in addition to reflecting on the conflict between teaching and research as a manifestation of productivism. Next, we analyze this phenomenon at three levels-governmental, institutional, and individual-which may help management researchers examine its impact on productivity, working conditions, and professor well-being. Based on the reflections presented here, we recommend defining academic productivism as a performative act that institutionalizes a set of actions and behaviors, characterizes a social representation as a field of knowledge, delimits a system of beliefs and values oriented to a performative culture incorporated socially into action, and affects the working conditions, health, well-being, and careers of the professors who are part of the community.

KEYWORDS:
Academic productivism; graduate studies in management; multilevel perspective; professor; performative act

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