The making of the theory of social representations

ABSTRACT

This paper presents the theory of social representations as a model of social scientific theory. In doing so, it attempts to reconstruct the foundations of the theory of social representations by focusing on intellectual resources that were available to Serge Moscovici during the time he was developing the theory. These resources shaped his epistemology, and firmly distinguished the theory of social representations from other social psychological approaches. The focus on these intellectual resources draws attention to two issues. First, in contrast to what Moscovici often called ‘one or two sentence theories’ in social psychology based on the manipulation of variables, the theory of social representations is built on a rich set of presuppositions. Second, an explicit recognition of presuppositions of social representations in their application in professional practices like education, politics and health, among others, enables a unique contribution to social sciences and humanities.

Keywords:
Theory of Social Representations; Social Psychological Approach; Epistemology