Blackberries have now become a common fruit in marketing outlets, particularly in North America and the European Union. Blackberries have enjoyed expansion due to a combination of factors including improved cultivars, expanded marketing efforts and fruit availability, and an overall increase in berry consumption, especially as fresh fruit, in many areas of the world. It is estimated that cultivated blackberries are grown in excess of 25,000 ha worldwide. World production, and cultivation are commented.The rapid expansion of the blackberry industry has been remarkable. New, higher quality, cultivars, modified production practices and new production regions have all combined to make this crop one that consumers expect to be available fresh year-round in their grocery stores. As new cultivars are developed that combine the industry's need for high quality arrivals with increased flavors and expanded dates of harvest, the blackberry industry should expand further.
blackberry; production; technology
