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vol.39 número1DESENVOLVIMENTO DE Tetranychus urticae KOCH (ACARI: TETRANYCHIDAE) EM DIFRENTES CULTIVARES DE MORANGUEIAVALIAÇÃO DE PORTA-ENXERTOS PARA A LIMEIRA ÁCIDA ‘TAHITI’ NO NORTE DE MINAS GERAIS índice de autoresíndice de assuntospesquisa de artigos
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Revista Brasileira de Fruticultura

versão impressa ISSN 0100-2945versão On-line ISSN 1806-9967

Resumo

SANTANA, ANTÔNIO CORDEIRO DE; SANTANA, ÁDINA LIMA DE  e  SANTANA, ÁDAMO LIMA DE. AÇAÍ PULP DEMAND IN THE RETAIL MARKET OF BELÉM, STATE OF PARÁ. Rev. Bras. Frutic. [online]. 2017, vol.39, n.1, e-102.  Epub 30-Mar-2017. ISSN 0100-2945.  http://dx.doi.org/10.1590/0100-29452017102.

The aim of this work was to estimate the parameters associated to the demand for açaí pulp in the retail market of Belém. Multiple regression analysis was applied to identify the key variables that impact on product consumption and to estimate the price and income elasticities and cross demand. The econometric estimation method applied was the least squares to correct heteroscedastic variance problems. Results have shown that the demand for açaí pulp is price and income inelastic. Fish and cassava flour were confirmed as complementary products of strong influence on the decisions of consumers. Product quality, with regard to its association to Chagas disease, also revealed a strong influence on product choice for household consumption. Finally, the socio-economic benefit of açaí pulp was R$ 762.78 million per year.

Palavras-chave : Açaí market; demand elasticities; food safety; Amazon.

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