Subjective Norms (α = 0.70) |
My mate/close friend thinks that I should eat/buy fish |
Refers to the social pressure perceived by an individual to show a specific behavior (Verbeke & Vackier, 2005Verbeke, W., & Vackier, I. (2005). Individual determinants of fish consumption: application of the theory of planned behaviour. Appetite, 44(1), 67-82. PMid:15604034. http://dx.doi.org/10.1016/j.appet.2004.08.006. http://dx.doi.org/10.1016/j.appet.2004.0...
). |
Verbeke & Vackier (2005)Verbeke, W., & Vackier, I. (2005). Individual determinants of fish consumption: application of the theory of planned behaviour. Appetite, 44(1), 67-82. PMid:15604034. http://dx.doi.org/10.1016/j.appet.2004.08.006. http://dx.doi.org/10.1016/j.appet.2004.0...
. |
I buy fish to prepare healthy food for my family |
I buy fish to prepare nutritious food for my family |
I buy fish to prepare a wide range of food for my family |
Attitude (α = 0.68) |
Eating fish is healthy |
Refers to the degree in which a person has a favorable or unfavorable evaluation of the behavior (Verbeke & Vackier, 2005Verbeke, W., & Vackier, I. (2005). Individual determinants of fish consumption: application of the theory of planned behaviour. Appetite, 44(1), 67-82. PMid:15604034. http://dx.doi.org/10.1016/j.appet.2004.08.006. http://dx.doi.org/10.1016/j.appet.2004.0...
). |
Verbeke & Vackier (2005)Verbeke, W., & Vackier, I. (2005). Individual determinants of fish consumption: application of the theory of planned behaviour. Appetite, 44(1), 67-82. PMid:15604034. http://dx.doi.org/10.1016/j.appet.2004.08.006. http://dx.doi.org/10.1016/j.appet.2004.0...
. |
Eating fish is safe |
Eating fish is nutritious |
Fish has good taste |
I’m very satisfy with a menu that includes fish |
I really enjoy eating fish |
I prefer a dish that includes fish, rather than a one that does not |
Past Experience (α = 0.85) |
I’m familiarized with fish consumption |
Refers to the way of anticipating difficulties or facilitating conditions that influence on the behavior (Verbeke & Vackier, 2005Verbeke, W., & Vackier, I. (2005). Individual determinants of fish consumption: application of the theory of planned behaviour. Appetite, 44(1), 67-82. PMid:15604034. http://dx.doi.org/10.1016/j.appet.2004.08.006. http://dx.doi.org/10.1016/j.appet.2004.0...
). |
Verbeke & Vackier (2005)Verbeke, W., & Vackier, I. (2005). Individual determinants of fish consumption: application of the theory of planned behaviour. Appetite, 44(1), 67-82. PMid:15604034. http://dx.doi.org/10.1016/j.appet.2004.08.006. http://dx.doi.org/10.1016/j.appet.2004.0...
. |
I have great knowledge about fish |
I’m well informed about fish |
Eating fish is part of my eating habits |
Eating fish is familiar for me |
I eat fish since I was a child |
Health (α = 0.75) |
Fish has several vitamins and minerals |
Refers to the inherent role of the diet in the well-being of the person. To understand consumer behavior and be capable of providing food that contributes to well-being, studies about the role of health in the diet is necessary (Carrillo et al., 2011Carrillo, E., Varela, P., Salvador, A., & Fiszman, S. (2011). Main factors underlying consumers’ food choice: a first step for the understanding of attitudes toward “healthy eating”. Journal of Sensory Studies, 26(2), 85-95. http://dx.doi.org/10.1111/j.1745-459X.2010.00325.x. http://dx.doi.org/10.1111/j.1745-459X.20...
, p. 792), Ragaert et al. (2004Ragaert, P., Verbeke, W., Devlieghere, F., & Debevere, J. (2004). Consumer perception and choice of minimally processed vegetables and packaged fruits. Food Quality and Preference, 15(3), 259-270. http://dx.doi.org/10.1016/S0950-3293(03)00066-1. http://dx.doi.org/10.1016/S0950-3293(03)...
, p. 265). |
Carrillo et al. (2011)Carrillo, E., Varela, P., Salvador, A., & Fiszman, S. (2011). Main factors underlying consumers’ food choice: a first step for the understanding of attitudes toward “healthy eating”. Journal of Sensory Studies, 26(2), 85-95. http://dx.doi.org/10.1111/j.1745-459X.2010.00325.x. http://dx.doi.org/10.1111/j.1745-459X.20...
. Ragaert et al. (2004)Ragaert, P., Verbeke, W., Devlieghere, F., & Debevere, J. (2004). Consumer perception and choice of minimally processed vegetables and packaged fruits. Food Quality and Preference, 15(3), 259-270. http://dx.doi.org/10.1016/S0950-3293(03)00066-1. http://dx.doi.org/10.1016/S0950-3293(03)...
. |
I know fish is healthy for me |
Fish consumption stimulates the brain development |
Eating fish helps you to live more years |
Fish contains several proteins |
Fish is good for my skin/teeth/hair/nails, etc. |
Intention to eat fish (α = 0.80) |
There’s a high probability that I will eat fish in the following two weeks |
Indicate the willingness of people to perform a behavior. In other words, to what extent they are planning to make an effort with the aim of performing a behavior (Ajzen, 1991Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. http://dx.doi.org/10.1016/0749-5978(91)90020-T. http://dx.doi.org/10.1016/0749-5978(91)9...
). |
Verbeke & Vackier (2005)Verbeke, W., & Vackier, I. (2005). Individual determinants of fish consumption: application of the theory of planned behaviour. Appetite, 44(1), 67-82. PMid:15604034. http://dx.doi.org/10.1016/j.appet.2004.08.006. http://dx.doi.org/10.1016/j.appet.2004.0...
. |
I’m planning on eating fish in the following two weeks |
My willingness to eat fish is high (I want to eat fish) |