Energy Value |
Presented in kcal and kJ |
- Present only in “kcal”, due to the lack of use of the term “kJ” by the Brazilian population in general. |
Sugar |
Is not on the label in a compulsory way |
- Obligatory presentation of the total sugar content as a subitem of the carbohydrate content in the nutritional table, based on the DV established by the Pan American Health Organization (Organização Pan-Americana da Saúde, 2016Organização Pan-Americana da Saúde – OPAS. (2016). Modelo de perfil nutricional da organização pan-americana da saúde (p. 38). Washington, DC: OPAS.) Nutrition Profile Model: <10% of the TEV (50 g). - Design with sad expression (red), serious (yellow) or happy (green), classifying the serving’s sugar content, following values established by nutritional profile model of the Pan American Health Organization (Organização Pan-Americana da Saúde, 2016Organização Pan-Americana da Saúde – OPAS. (2016). Modelo de perfil nutricional da organização pan-americana da saúde (p. 38). Washington, DC: OPAS.): • High (red) = higher than 10% of DV • Medium (yellow) = between 5 and 10% of DV • Low (green) = lower than 5% of DV |
Saturated fat |
On the label: VD < 10% do TEV = < 2.,2 g/day (World Health Organization, 2003World Health Organization – WHO. (2003). Diet, nutrition and the prevention of chronic diseases. Geneva: WHO.; Brasil, 2008Brasil. Ministério da Saúde. (2008). Guia alimentar para a população brasileira: promovendo a alimentação saudável (210 p., Série A. Normas e Manuais Técnicos). Brasília, DF: Ministério da Saúde.) |
- Drawing with sad (red), serious (yellow) or happy (green) facial expression, classifying the saturated fat content of the serving, following the values established by the Food Guide (Brasil, 2008Brasil. Ministério da Saúde. (2008). Guia alimentar para a população brasileira: promovendo a alimentação saudável (210 p., Série A. Normas e Manuais Técnicos). Brasília, DF: Ministério da Saúde.): • High (red) = higher than 10% of the DV • Medium (yellow) = between 5 and 10% of the DV • Low (green) = lower than 5% of DV |
Trans fat |
Mandatory trans-fat level in the product on the label, however, with unspecified DV. |
- Insertion of the DV suggested by the Food Guide for the Brazilian Population (Brasil, 2008Brasil. Ministério da Saúde. (2008). Guia alimentar para a população brasileira: promovendo a alimentação saudável (210 p., Série A. Normas e Manuais Técnicos). Brasília, DF: Ministério da Saúde.): <1% of TEV (2 g). - Drawing with sad expression (red) or happy (green), classifying the trans fat content serving, following values suggested by the nutrition model of the Pan American Health Organization Profile (Organização Pan-Americana da Saúde, 2016Organização Pan-Americana da Saúde – OPAS. (2016). Modelo de perfil nutricional da organização pan-americana da saúde (p. 38). Washington, DC: OPAS.): • High (red) = higher than 1% DV • Low (green) = lower than 1% of VD |
Sodium |
On the label: maximum 2 g/day = 5 g of salt (World Health Organization, 2003World Health Organization – WHO. (2003). Diet, nutrition and the prevention of chronic diseases. Geneva: WHO.; Brasil, 2008Brasil. Ministério da Saúde. (2008). Guia alimentar para a população brasileira: promovendo a alimentação saudável (210 p., Série A. Normas e Manuais Técnicos). Brasília, DF: Ministério da Saúde.). |
• Drawing with sad expression (red), serious (yellow) or happy (green), classifying the serving’s sodium content, following values established by the nutritional profile model of the Pan American Health Organization (Organização Pan-Americana da Saúde, 2016Organização Pan-Americana da Saúde – OPAS. (2016). Modelo de perfil nutricional da organização pan-americana da saúde (p. 38). Washington, DC: OPAS.): • High (red) = if the ratio of sodium (mg) to energy (kcal) of the serving is equal to or higher than 1: 1 • Medium (yellow) = if the ratio of the sodium content (mg) to the energy value (kcal) of the serving is lower than 1: 1 and higher than 1: 2 • Low (green) = if the ratio of the sodium content (mg) and the energy value (kcal) of the serving is lower than 1: 2 |
Serving |
Presented in writing with home measures. |
- Discriminate more clearly so that the consumer understands that the nutritional information refers to that serving, not to the whole product, and to insert a figure representing the serving (home measure) mentioned. |
Non-compulsory information |
Some brands present recipes, suggestions to purchase other products from the same brand, unnecessary drawings and the like. |
- Determine non-mandatory information to allow the font size displayed on the label to be increased. |