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Print version ISSN 0101-3262
MOTTA, CARLOS EDUARDO DE SOUZA. Cultural industry and the booklet learnship system: the capitalist logic. Cad. CEDES [online]. 2001, vol.21, n.54, pp. 82-89. ISSN 0101-3262. http://dx.doi.org/10.1590/S0101-32622001000200009.
The text suggest a reflection about the booklet learnship system adopted in some private schools and preparatory courses. The "apostila" is seems as a symbol of efficience and modernization, transmitting knowledge in a tidy way, practical and rational, with the only aim of vest approval (entrance examination). The booklet learnship system shon the information in "parts" and makes the person loose his power of criticism, it is noticed however, a kind of "trade" and mass production of knowledge, transforming the "teaching" process in just another cultural industry.
Keywords : Cultural Industry; Booklet Learnship System; Mass Communication and Education.