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REIS JUNIOR, João (Alegria) Alves dos. Either figure me out or I'll eat you alive. Cad. CEDES [online]. 2005, vol.25, n.65, pp.59-70. ISSN 0101-3262.

The popularization of the hardware and the software in the production of texts, sounds and images makes more practical the plans of those who propose themselves to produce media with children and adolescents in an educational context. Many are those who look for clear reading and critic of the TV programming, of the web sites and even the printed press, based on empirical experiments of the audio visual production. Thus, for many theoreticians and educators the evils from the media would reside basically in the contents it vehiculates and in the stardardization of formats and of the audio visual language of the products, which can be overcome with a reflection as of an alternative production. This article classifies some aspects of the TV audience and evolution in the last years and points out the media production trend with children and adolescents that has been put into practice in schools and non-governmental organizations as essential part of the education process of the future citizens.

Keywords : Media; Education; Children and adolescents.

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