SciELO - Scientific Electronic Library Online

vol.25 issue67Registers and representation of everyday life: popular music in history classroomsBetween strange and familiar: the use of analogies in history teaching author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Services on Demand




Related links


Cadernos CEDES

Print version ISSN 0101-3262On-line version ISSN 1678-7110


CERRI, Luis Fernando. Politics, advertisement and history teaching. Cad. CEDES [online]. 2005, vol.25, n.67, pp.319-331. ISSN 0101-3262.

This paper discusses the meaning of advertisement in the contemporary society and its relationship to the historical awareness of the people, through history learning. It also argues that advertisements are a precious document for History research and teaching. An illustration of this is an advertisement recurring to a historical theme (the Independence of Brazil) during the "Brazilian Economical Miracle" (1969-1973)

Keywords : Advertisement; Historical awareness; History learning; Commemorations of the independence of Brazil.

        · abstract in Portuguese     · text in Portuguese     · Portuguese ( pdf epdf )


Creative Commons License All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License