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Cadernos CEDES

Print version ISSN 0101-3262

Abstract

CERRI, Luis Fernando. Politics, advertisement and history teaching. Cad. CEDES [online]. 2005, vol.25, n.67, pp. 319-331. ISSN 0101-3262.  http://dx.doi.org/10.1590/S0101-32622005000300005.

This paper discusses the meaning of advertisement in the contemporary society and its relationship to the historical awareness of the people, through history learning. It also argues that advertisements are a precious document for History research and teaching. An illustration of this is an advertisement recurring to a historical theme (the Independence of Brazil) during the "Brazilian Economical Miracle" (1969-1973)

Keywords : Advertisement; Historical awareness; History learning; Commemorations of the independence of Brazil.

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