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vol.41 issue113‘BE CAREFUL TO WHOM YOU SPEAK ONLINE’: PARENTAL MEDIATION THROUGH PRE-ADOLESCENTS’ EYESFOR AN ETHICS IN AUDIOVISUAL PRODUCTIONS IN CYBERCULTURE: CHILDHOOD IN VIRAL VIDEOS author indexsubject indexarticles search
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Cadernos CEDES

On-line version ISSN 1678-7110

Abstract

SAMPAIO, Inês Vitorino; PEREIRA, Georgia C.  and  CAVALCANTE, Andrea Pinheiro Paiva. YOUTUBER KIDS AND THE PRACTICE OF THE COMMUNICATION RIGHT. Cad. CEDES [online]. 2021, vol.41, n.113, pp.14-22.  Epub Jan 15, 2021. ISSN 1678-7110.  http://dx.doi.org/10.1590/cc231374.

This article aims to discuss the child’s place of speech and expression on YouTube, considering their digital rights to protection, provision, and participation. Based on the playlist “Rico vs Pobre” (rich vs. poor), the study conducts a critical discourse analysis of five videos. The exercise of the right to participate, in a network guided by market logic and the pressure for public recognition, brings some compromises to the rights to protection and provision through the encouragement of consumerism, rivalry among children, and lack of social awareness.

Keywords : “Rico vs Pobre”; YouTuber kids; Right to communication; Digital rights; Participation.

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