Services on Demand
Novos Estudos - CEBRAP
On-line version ISSN 1980-5403
COSTA, Sérgio. Amores fáceis: romantismo e consumo na modernidade tardia. Novos estud. - CEBRAP [online]. 2005, n.73, pp. 111-124. ISSN 1980-5403. http://dx.doi.org/10.1590/S0101-33002005000300008.
The article discusses relations between economy and love in contemporary complex societies. The author sees romantic love as a particular form of communication that detaches lovers out of their environment. Thus, what defines loving interaction is not the consumption of romantic rituals, as stated by critical theory and cultural studies, but the singular sense that lovers attribute to their relation and activities.
Keywords : loving relations; love and capitalism; late modernity; critical theory.