Resumo

GOMES, PAOLA BASSO MENNA BARRETO. Mass-media, consumption's imagery and education. Educ. Soc. [online]. 2001, vol.22, n.74, pp. 191-207. ISSN 0101-7330.  http://dx.doi.org/10.1590/S0101-73302001000100011.

Through empirical appreciation, this article discusses the visual stereotypes propagated in consumption culture. Some topics about visual arts will be approached , considering that contemporary visuality is intenselly marked by infantile images disseminated in the media and consumption objects. The influence of steroetyped imagery constructs a homogeneous subjectivity, strengthening the hegemonic discourses that establish unevenesses. Thinking art as an alternative to new forms of being, I argue about the importance of critical eye development against this images and try to indicate some strategies for discussing that matter inside the classroom.

Palavras-chave : media; stereotypes; images; visual education; consumption.