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Educação & Sociedade

Print version ISSN 0101-7330On-line version ISSN 1678-4626

Abstract

ZUIN, Antonio Álvaro Soares. The revenge of the fetish: reflection on the culture industry, education through harshness and vice. Educ. Soc. [online]. 2006, vol.27, n.94, pp.71-90. ISSN 0101-7330.  http://dx.doi.org/10.1590/S0101-73302006000100004.

The impairments of the educational process resulting from the predominance of the culture industry have long been a subject of investigation for researchers in the fields of philosophy, sociology and history of education. Their conclusions usually state that there is no cause-effect relationship between the culture industry and the production of reified consciences. However, one must understand how the consumer of the culture industry products prefers sticking to his condition of object to being the subject of his own actions. This article reflects upon how this conformist impulse is generated and propagated. To this end, it starts from the following postulation: the key to understanding the nuances of this impulse lies in the analysis of the historical transformations of the relation between the cultural industry and the education through harshness.

Keywords : Education through harshness; Culture industry; Fetish; Vice; Theodor W. Adorno.

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