SciELO - Scientific Electronic Library Online

 
 Presente de branco: a perspectiva indígena dos brindes da civilização (Amazônia, século XIX)Characteristics and functioning of a specific labor market: domestic service in Buenos Aires (late 19th and early 20th century) índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

Links relacionados

Compartilhar


Revista Brasileira de História

versão impressa ISSN 0102-0188versão On-line ISSN 1806-9347

Resumo

COX, Pamela. Shop Girls, Social History and Social Theory. Rev. Bras. Hist. [online]. In press. .  Epub 28-Ago-2017. ISSN 0102-0188.  http://dx.doi.org/10.1590/1806-93472017v37n75-11.

Shop workers, most of them women, have made up a significant proportion of Britain’s labour force since the 1850s but we still know relatively little about their history. This article argues that there has been a systematic neglect of one of the largest sectors of female employment by historians and investigates why this might be. It suggests that this neglect is connected to framings of work that have overlooked the service sector as a whole as well as to a continuing unease with the consumer society’s transformation of social life. One element of that transformation was the rise of new forms of aesthetic, emotional and sexualised labour. Certain kinds of ‘shop girls’ embodied these in spectacular fashion. As a result, they became enduring icons of mass consumption, simultaneously dismissed as passive cultural dupes or punished as powerful agents of cultural destruction. This article interweaves the social history of everyday shop workers with shifting representations of the ‘shop girl’, from Victorian music hall parodies, through modernist social theory, to the bizarre bombing of the Biba boutique in London by the Angry Brigade on May Day 1971. It concludes that progressive historians have much to gain by reclaiming these workers and the service economy that they helped create.

Palavras-chave : shopgirls; consumer culture; modernity.

        · resumo em Português     · texto em Português | Inglês     · Português ( pdf epdf ) | Inglês ( pdf epdf )