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Cadernos de Saúde Pública

versão impressa ISSN 0102-311Xversão On-line ISSN 1678-4464

Resumo

VILELA, Lailah Vasconcelos de Oliveira  e  ASSUNCAO, Ada Ávila. Control mechanisms in a telemarketing call center and workers' complaints of fatigue and exhaustion. Cad. Saúde Pública [online]. 2004, vol.20, n.4, pp.1069-1078. ISSN 0102-311X.  https://doi.org/10.1590/S0102-311X2004000400022.

This study describes the control mechanisms used in a telemarketing call center and compares them with workers' complaints previously filed through the respective trade union. Such complaints related to fatigue, mental exhaustion, and powerlessness in the face of a rigid work organization. The work in various divisions of a company with 2,285 employees was approached using ergonomic analysis methods and analysis of the system's management documents. Control mechanisms were classified according to: call time, content, comportment, volume of calls performed, and results. The conclusion was that the company relies on the telemarketers' mental and affective effort to achieve customer interaction and satisfaction, overcoming the difficulties as they arise without either surpassing the scheduled time limits as set by commercial targets or breaching the established controls.

Palavras-chave : Occupational Health; Ergonomics; Answering Services.

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