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Cadernos de Saúde Pública

On-line version ISSN 1678-4464

Abstract

CASTIEL, Luis David; VASCONCELLOS-SILVA, Paulo Roberto  and  MORAES, Danielle Ribeiro de. Micro-death and life of Severina? Preemptive risk communication. Cad. Saúde Pública [online]. 2017, vol.33, n.8, e00016017.  Epub Aug 21, 2017. ISSN 1678-4464.  http://dx.doi.org/10.1590/0102-311x00016017.

This essay problematizes the dominant approach to health risk communication. It thus consults and analyzes authors that present themselves as experts in risk communication and passages from mainstream audiovisual media broadcasts. While risk communication appears as an area of mediation between experts and the lay public, with the potential to generate technological innovation and potentially consumable merchandise, health risk communication occupies a biopolitical place that reinforces blaming individuals and individualizing risk avoidance proposals. The effacement of the contexts in which risk exposures occur feeds and is fed by the current neoliberal context. In addition to attempts at mediation that are often problematic, the rational and individual risk management perspective, no matter how fully equipped with innovative technologies, fails to ameliorate the contextual precariousness in which health risks are produced. Paradoxically, the belief in risk management (the dominant approach in health risk communication) ends up producing moralization, anxiety, and malaise.

Keywords : Communication; Risk; Health.

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