Abstract

WACHELKE, João  and  WOLTER, Rafael. Criteria related to the realization and reporting of prototypical analysis for social representations. Psic.: Teor. e Pesq. [online]. 2011, vol.27, n.4, pp. 521-526. ISSN 0102-3772.  http://dx.doi.org/10.1590/S0102-37722011000400017.

Prototypical analysis is a largely diffused convention of presentation to characterize the structure of a social representation based on free association data. However, occasionaly the results of that analysis do not contain the essential information to guarantee its transparency. The present text aims at systematizing and indicating some of the information that should be present in the description of prototypical analysis results, briefly discussing the pros and cons of some analysis options. For that purpose, a brief introduction of the analysis is made, then moving on to technical considerations and closing the text with an example of an report.

Keywords : prototypical analysis; evocation analysis; free associations; social representations.