While the investigation of social representation contents through the analysis of word associations is convenient, it does not directly inform about the nature of relationships that representation elements maintain with the social object. This paper presents a qualitative technique, Qualiquic, that is easy and simple to administer. Qualiquic has the advantage of gathering representation contents characterized by their relationships with the representation object, based on a simplified list of descriptive, practical, and evaluative connectors of the basic cognitive schemes model. The underlying theoretical principles are explained, and empirical guidelines are provided, as well as an empirical example of use.
social representations; qualitative analysis; basic cognitive schemes; exploratory research
