DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada
Print version ISSN 0102-4450
GALINARI, Melliandro Mendes. On ethos and discourse analysis (DA): theoretical overview, criticism and terminology. DELTA [online]. 2012, vol.28, n.1, pp. 51-68. ISSN 0102-4450. http://dx.doi.org/10.1590/S0102-44502012000100003.
The objective of this paper is to address questions relating to ethos in Discourse Analysis (DA), whether in the sense of "images of self" that the communicator constructs in the present of the enunciation, or regarding shared images of this same orator, pre-existing the discursive event. Based on a quick conceptual pathway, there is a critical reflection on the two theoretical dimensions of ethos and on the terminology used to designate them in discursive analysis practices, namely, the tags "pre-discursive ethos" and "discursive ethos". As will be seen, the expressions "pre-corpus ethos" and "present ethos" are preferred, as they are less imprecise. As well as this, another two questions are addressed: the interrelation of rhetorical tests and the possibility of extending ethos to the "images of others" constructed by the discourse.
Keywords : Ethos; Discourse Analysis; Rhetoric; Argumentation.