Revista Brasileira de Ciências Sociais
On-line version ISSN 1806-9053
FRANCA, Isadora Lins. "Each one to his trade"?: power, identity, and segmentation of market in the homosexual movement. Rev. bras. Ci. Soc. [online]. 2006, vol.21, n.60, pp. 104-115. ISSN 1806-9053. http://dx.doi.org/10.1590/S0102-69092006000100006.
The present article aims at exploring the relations between the homosexual movement and the segmented consumption market directed at such public in São Paulo. Starting with the social drama analyzed in the text, which involves militant homosexuals and transvestites, the so-called actors of such segmented market, and the attending public, we intend to delineate ways to understand these relations, as well as some processes related to the constitution of the political subject of the homosexual movement in a context of both multiplication of identifying categories and destabilization of this subject.
Keywords : Sexuality; Gender; Collective identities; Homosexual movement; Segmented market.