Fall 2012 |
Comm 4107: Relational Communication: New Media and Organizational Life |
New Media and Organizational life |
Scenario constructs for 5000 years |
- immerse themselves in a particular time horizon - use concepts and skills developed in their communication to address a particular future challenge |
Comm 4500: Gender Identity and Representation in Media-Envisioning Gender Roles 2112 |
Media and Gendered lives |
Gender roles in 2112 |
- position self as a media professional - learn various bio-innovations that will emerge and develop over the next 100 years - explore how bio-innovation designs would have an impact on how we define and construct gender in society and the role of media - understand what issues may emerge after long term and widespread adoption of their product. - to explore gender in the year 2112 by developing a treatment for an episode of a reality series entitled Gendered Lives. |
Comm 4510: Public Relations Theory and Practice: Long Term Thinking in Public Relations: Energy Innovations in 2031 |
Public relations |
Scenario constructs-mixture of forecasting and long-term thinking focusing on long-term trends and create energy innovations (e.g., Paul Saffo, Rich Cline) |
- explore and imagine energy innovation in 2037 (25 years in the future) - create a Public Relations campaign set in the year 2037 |
Winter 2013 |
Comm 3107: Introduction to Organizational Communication: Taking a Long Term and Futures Thinking Perspective |
Organizational communication |
Long term thinking and innovation in the organization SALT Talks from Long Now Foundation and interviews with the professionals in diverse organizations |
- practice their long term thinking by making a forecast of innovation for their organization |
Spring 2013 |
Comm 4207: Introduction to Communication: Organizational Transformation |
Organizational transformation |
Stewart Brand's (1999) Pace Layers of Change |
- partner with the local city planning office - explore the city 2040 (Hayward's current future planning vision) and 2112 in terms of pace layers - look back 100 years to the city's native populations and communities - think more critically about the long view of the city's future. - pick a policy area included in the strategic plan and develop a 100-year foresight statement to describe the possible long term futures of the local city (group activity) |
Fall 2013 |
Comm 4107: Relational Communication: Personal and Collective Futures |
Organizational Communication in the present and imagined future- |
Paul Saffo's (2007) Cone of Uncertainty-as a core forecasting concept |
- project how organizations might evolve in the future as they are shaped by future work structures, practices, and new kinds of digital technologies and automation/robotics at work - explore what kinds of changes in work and organization might emerge and with what level of certainty - create a story imagining their future career trajectory around a specific moment in time in 2040, thinking about their personal futures as well as outlining and imagining the institutional and organizational contexts. |
Winter 2014 |
Comm 4207: Introduction to Communication: Organizational Transformation |
Organizational Transformation Theory of interactions between communication practice and culture in public and private communication situations |
Deep time and enduring organizational constructs |
- analyze organizational communication from the perspective of theory, communication, and culture to foster and inhibit organizational change - reflect on present trends transforming organizations today - analyze how to sustain organizations over deeper periods and how organizations can adapt to change as humankind confronts challenges and moves beyond Earth. |
Spring 2014 |
Comm 4107: Relational Communication: Exploring Response to Societal Collapse: Present, Past, Future |
Bohlman and Deal (2013) Organizational 4-Frame Models of Organization |
Stewart Brand's (1999) Pace Layers of Change Jared Diamond's (2011) Five Point Framework Societal Collapse |
- use the frameworks to look at the responses to societal collapse using Jared's (2011) account of the Norse in Greenland and the novel Creative Fire (Ruby's Song #1) by Brenda Cooper (2012) |