FOLKSONOMIES, HASHTAGS, AND FEMINIST CAMPAIGNS ON THE INTERNET: HOW #MEUAMIGOSECRETO, #BELARECATADAEDOLAR AND #MEUPRIMEIROASSÉDIO LED US TO #ELENÃO

Siqueira, Elis Nazar Nunes

doi:10.1590/010318135520315912020

Elis Nazar Nunes Siqueira

Doutoranda na Universidade Estadual de Campinas, Unicamp, Campinas, SP, Brasil. elisnns@gmail.com

** This study was financed in part by the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - Brasil (CAPES) - Finance Code 001.

http://orcid.org/0000-0002-8899-0883

Figures (16)
Tables (4)

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Chart 1
Age of the participants

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#meuamigosecreto (#mysecretfriend)

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Examples of #meuamigosecreto (#mysecretfriend)

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#meuamigosecreto (#mysecretfriend) on Instagram

(“#mysecretfriend checks everything his wife says about her day” and “pretends to be deconstructed, but he’s an abuser”, my translation)

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#meuprimeiroassédio (#myfirstharassment)

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#meuprimeiroassédio (#myfirstharassment) on Instagram

(“527 thousand people are raped a year in Brazil. 89% are women. 70 % are children and teenagers. Education needs to approach machismo and genders issues. IPEA data.”, my translation)

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#belarecatadaedolar (#restrainedbeautifulhousewife)

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Examples of #belarecatadaedolar (#restrainedbeautifulhousewife)

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Opposition demonstrations in deeds in Rio de Janeiro

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#elenão (#nothim) on Facebook

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Examples of #nothim posts on Facebook

(“Cher demonstrates support for the movement #elenão (#nothim) on Twitter” and “The #elenão (#nothim) who lives in me greets the #eleNUNCA (#NEVERhim) who lives in you”, my translation)

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#elenão (#nothim) on Twitter

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Examples of #nothim posts on Twitter

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#elenão (#nothim) on Instagram

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Examples of #nothim posts on Instagram

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#nothim recovering #restrainedbeautifulhousewife

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Examples of #meuamigosecreto (#mysecretfriend)

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Table 1
The importance of hashtags for the feminist movement

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Table 2
Samples of answers

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Transcription of the image 9 caption

Category the response was assigned to	Percentage of responses
a. hashtags are not important for the feminist movement.	3.5%
b. hashtags are important for the feminist movement because they strengthen the group and women themselves.	18%
c. hashtags are important for the feminist movement because they broaden the visibility of the movement.	70%
d. hashtags are important for the feminist movement because they aid in the search and organization of information in digital environments	6%
e. hashtags are important for the feminist movement for other reasons.	2.5%

Category	Responses
a. hashtags are not important for the feminist movement.	"I do not think it will reach the large share of poor women who are far from the movement."
	"Hashtags on social networks are joking, they are hardly taken seriously."
	"In facto, I do not like hashtags. I think I was annoyed to see posts on my social network full of hashtags, in that it had a photo and a bunch of caption hashtags. I find it boring!"
b. hashtags are important for the feminist movement because they strengthen the group and women themselves.	"Because it makes it easier to identify who struggles the same as you, and expose harassment or a man in a campaign is quieter than doing it alone, being part of a campaign seems to take some of the pressure to do on your own"
	"Because they will realize that they are 'ordinary' women who are fighting for a cause that will help all."
	"Since hashtags end up uniting women who have gone through the same situation, in the same virtual place, delimited and without judgments."
c. hashtags are important for the feminist movement because they broaden the visibility of the movement.	"Hashtags can generate curiosity and cause other women to look into the subject."
	"When the controversy grows in social networks, news portals begin to spread and more people have acess to the questions feminism brings."
	"I think hashtags have a worldwide reach, so their use is important to increase moviment"
d. hashtags are important for the feminist movement because they aid in the search and organization of information in digital environments	"I do not usually use hashtags as search tags really, but they can help organize a repertoire of reports, scale the amount of people talking about it."
	"It's a quick way to find content related to the subject you want."
	"Because they help you find posts on a certain subject."
e. hashtags are important for the feminist movement for other reasons.	"I think we have to be more conscious about what we publish. Always going after more information and trying to know the opinion of the other side. And hashtags help in that. And we do have to resell our rights, but always respecting the rights of others."

Brasil

Brasil

FOLKSONOMIES, HASHTAGS, AND FEMINIST CAMPAIGNS ON THE INTERNET: HOW #MEUAMIGOSECRETO, #BELARECATADAEDOLAR AND #MEUPRIMEIROASSÉDIO LED US TO #ELENÃO

FOLKSONOMIAS, HASHTAGS E CAMPANHAS FEMINISTAS NA INTERNET: COMO #MEUAMIGOSECRETO, #BELARECATADAEDOLAR E #MEUPRIMEIROASSÉDIO NOS LEVARAM A #ELENÃO

ABSTRACT