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vol.24 issue48Presenting Brazil to Brazilians, enabling them to come closer to their nation: materiality in Delgado de Carvalho's GeographyThe Camisola do Dia: Textile heritage and wedding material culture (Rio Grande do Sul, early to mid XXth Century) author indexsubject indexarticles search
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Estudos Históricos (Rio de Janeiro)

Print version ISSN 0103-2186


NEIRA, Luz García. Discourse of Distinction on the material culture of textiles in Brazil (1847-1910). Estud. hist. (Rio J.) [online]. 2011, vol.24, n.48, pp.284-304. ISSN 0103-2186.

At the end of the XIX century, Rio de Janeiro's urbanization process has demanded a large quantity of manufactured artifacts to attend the new socialization habits. Fabrics from England and France were imported and marketed, due to the lack of proper technology to produce fine quality fabrics in the Brazilian industry. By analyzing the discourses used in commercials of this period, one can demonstrate that the origin of the textile artifacts was turned into an important element of social distinction, without any relation with its intrinsic value.

Keywords : textile's material culture; social distinction; fabrics advertisings.

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