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Print version ISSN 0103-6513

Abstract

TAMASHIRO, Helenita Rodrigues da Silva; MURARI, Wandrey Antonio; OLIVEIRA, Sônia Valle Walter Borges de  and  ACEVEDO, Claudia Rosa. Consumer socio-environmental behavior: a study with college students in the countryside of the State of Sao Paulo. Prod. [online]. 2012, vol.22, n.2, pp. 201-212.  Epub Mar 27, 2012. ISSN 0103-6513.  http://dx.doi.org/10.1590/S0103-65132012005000011.

Corporate Social Responsibility is increasingly being consolidated within a very competitive market scenario comprising more selective and demanding consumers. Thus, the purpose of this research was to verify whether socio-environmental actions influence consumer purchase decision. To this end, 100 questionnaires were applied to undergraduate students from a business administration course at a university in the State of Sao Paulo; 68 questionnaires were validated and analyzed by descriptive statistics. Results showed that: i)  socio-environmental actions do notaffect the purchase process of these consumers; ii)  companies should inform consumers which social and environmental actions they are involved in and which positive impacts their actions have generated to biodiversity and society.

Keywords : Socio-environmental responsibility; Purchase decision; Consumer loyalty; Consumer behavior.

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