SciELO - Scientific Electronic Library Online

vol.25 número2Proposta de um método multicritério para escolha múltipla índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados




Links relacionados



versão impressa ISSN 0103-6513versão On-line ISSN 1980-5411


SILVA, Max Roberto da et al. Co-creation of value in road cargo transport: a case study. Prod. [online]. 2015, vol.25, n.2, pp.454-464.  Epub 03-Mar-2015. ISSN 0103-6513.

This paper investigates whether transport service providers can apply the co-creation of value. The presented multiple case study focused on the shippers and logistics providers. Value co-creation constructs extracted from the literature provided the theoretical background for the research. The following topics were investigated: the buyers’ value demands, the criteria used by the buyers to evaluate the value offered by the service providers and the possibility of value co-creation between buyers and sellers. The findings uncovered two main barriers to the value co-creation in the transport services, namely a large number of service providers (which restricts the competition to the cost of the services) and the customers’ demands. The combination of these elements suggests the impracticality of adopting co-creation in the context of road cargo transport. Such findings also may indicate the existence of a lower limit to the value approach in the service industry (e.g., in the transport services).

Palavras-chave : Value co-creation; Service; Transport; Value.

        · resumo em Português     · texto em Português     · Português ( pdf )