1 |
Pull postponement |
It is also known as process postponement (Brown et al., 2000Brown, A. O., Lee, H. L., & Petrakian, R. (2000). Xilinx improves its semiconductor supply chain using product and process postponement. Interfaces, 30(4), 65-80.),which refers to moving the decoupling point earlier in the supply chain such that fewer steps will be performed under forecast results (Lee, 1998Lee, H. L. (1998). Postponement for mass customization: satisfying customer demands for tailor-made products. In J. Gattorna (Ed.), Strategic Supply Chain Alignment. Surrey: Gower.). |
1. ABC Bicycle Company, India. 2. Benetton, an apparel manufacturer, postpones its colour dyeing process until orders are received (Lee & Tang, 1998Lee, H. L., & Tang, C. S. (1998). Variability reduction through operations reversal. Management Science, 44(2), 162-172.). |
2 |
Logistics postponement |
Logistics postponement involves the re-designing of some of the processes in the supply chain so that some customization can be performed downstream closer to customers (Lee, 1998Lee, H. L. (1998). Postponement for mass customization: satisfying customer demands for tailor-made products. In J. Gattorna (Ed.), Strategic Supply Chain Alignment. Surrey: Gower.). Packaging postponement and labelling postponement (Twede et al., 2000Twede, D., Clarke, R. H., & Tait, J. A. (2000). Packaging postponement: a global packaging strategy. Packaging Technology and Science, 13(3), 105-115.) or branding postponement (Ackerman, 1997Ackerman, K. B. (1997). Postponement: practical handbook of warehousing. 4th ed. New York: Chapman and Hall.) can be subsets of logistics postponement when the packaging, labelling or branding processes are moved closer to customers. |
1. Hewlett-Packard produces generic printers at its factory and distributes them to the local distribution centres, where power plugs with appropriate voltage and user manuals in the right language are packed. Since generic printers are lighter, more units could be shipped. 2. All products in IKEA retail stores are kept in semi-finished forms (flat packs) and are assembled after home delivery by customers or deliverymen. In this way, truckload capacities can be utilized and configurations can easily be made at customer locations. |
3 |
Form postponement |
Form postponement, also called product postponement (Brown et al., 2000Brown, A. O., Lee, H. L., & Petrakian, R. (2000). Xilinx improves its semiconductor supply chain using product and process postponement. Interfaces, 30(4), 65-80.), gives fundamental change of the product structure by using standardized components and processes to achieve high customization (Lee, 1998Lee, H. L. (1998). Postponement for mass customization: satisfying customer demands for tailor-made products. In J. Gattorna (Ed.), Strategic Supply Chain Alignment. Surrey: Gower.; Brown et al., 2000Brown, A. O., Lee, H. L., & Petrakian, R. (2000). Xilinx improves its semiconductor supply chain using product and process postponement. Interfaces, 30(4), 65-80.). |
1. Brown et al. (2000)Brown, A. O., Lee, H. L., & Petrakian, R. (2000). Xilinx improves its semiconductor supply chain using product and process postponement. Interfaces, 30(4), 65-80. applied the form postponement in a semiconductor company (Xilinx), where it re-designs the IC so that it could be re-configured by software easily and quickly for customized features and functions. |
4 |
Price postponement |
Van Mieghem & Dada (1999)Van Mieghem, J. A., & Dada, M. (1999). Price versus production postponement: capacity and competition. Management Science, 45(12), 1631-1649. defined price postponement from economic and marketing perspectives. They described the price postponement as a strategy aimed at deferring the pricing decision until customer demand is known. Selling price is negotiated with customers after they place their orders. |
1. In July 2002, Bank of China (BOC) in Hong Kong applied a price postponement strategy for its initial public offering. |
5 |
Time postponement |
Customer order triggers the forward movement of goods. |
1.Dell usually assembles computer after the orders are placed by customers |
6 |
Place postponement |
Keep the goods in the central location of the supply chain until the customer orders are arrived. |
Hindustan Unilever Limited, India’s largest consumer product company, addresses three major market segments: modern trade segment (organized retail sector), general trade segment and rural markets. The modern trade segments, consists of large urban market, are usually serviced by a HUL warehouse that supplies to the cluster of retail locations. |