SciELO - Scientific Electronic Library Online

 
vol.25 número1“Como cheguei a ser o que sou”? Uma estética da torção em filmes das décadas de 60 e 70Reconfigurações da intimidade índice de autoresíndice de assuntospesquisa de artigos
Home Pagelista alfabética de periódicos  

Serviços Personalizados

Journal

Artigo

Indicadores

Links relacionados

Compartilhar


Revista Estudos Feministas

versão impressa ISSN 0104-026Xversão On-line ISSN 1806-9584

Resumo

ALMEIDA, Heloisa Buarque de. Body education: the series Mulher and the promotion of educational messages regarding medicine messages. Rev. Estud. Fem. [online]. 2017, vol.25, n.1, pp.315-335. ISSN 1806-9584.  https://doi.org/10.1590/1806-9584.2017v25n1p315.

This article reflects on a TV series called Mulher (Woman), exhibited by Rede Globo in 1998-1999, in Brazil, targeting female audiences. Particular attention is drawn to the intense social merchandising related to medical and preventive health matters throughout the series. The story of two gynecologists, depicted by means of a melodramatic and comic narrative, promotes messages on female health, valuing ideas concerning the care and medicalization of the body. This text discusses two aspects: the social context as well as the specific period in open TV broadcasting in which this series was produced; and how medical and technological issues are presented. In order to interpret the series’ content, the merchandising process as well as its use of a certain melodramatic narrative structure is analyzed.

Palavras-chave : media; teledramas; health; gender; social messages.

        · resumo em Português     · texto em Português     · Português ( pdf )