SciELO - Scientific Electronic Library Online

 
vol.19 issue4Disasters, social order and civil defense planning: the Brazilian context author indexsubject indexarticles search
Home Pagealphabetic serial listing  

Saúde e Sociedade

Print version ISSN 0104-1290

Abstract

SLOVIC, Paul. The Psychology of risk. Saude soc. [online]. 2010, vol.19, n.4, pp. 731-747. ISSN 0104-1290.  http://dx.doi.org/10.1590/S0104-12902010000400002.

The essay contrasts the scientific approach to analyzing and making decisions about risk with the ways that ordinary people perceive and respond to risk. It highlights the importance of trust as a determiner of perceived risk. It describes relatively new research on "risk as feelings" and the "Affect Heuristic". Finally reflects on the importance of this work for risk communication and concludes with some observations about human rationality and irrationality in the face of risk.

Keywords : Evaluation of Risk; Risk Perception; Human Judgment and Decision Making.

        · abstract in Portuguese     · text in English     · pdf in English