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Saúde e Sociedade

versão impressa ISSN 0104-1290versão On-line ISSN 1984-0470

Resumo

MAFRA, Rennan Lanna Martins  e  ANTUNES, Elton. Communication, strategies and dengue control: the understanding of a public scenario of experiences. Saude soc. [online]. 2015, vol.24, n.3, pp.977-990. ISSN 0104-1290.  http://dx.doi.org/10.1590/S0104-12902015133744.

This work acknowledges the exhaustion of the causality relationship between strategic communication and dengue control and aims to understand communication within public scenarios for combating the disease. Thus, it considers the strategic aspect of communication but at the same time, does not take it as the single category - or as a central category - in the communicational dimension of the public problem of dengue. The methodology used in the article was bibliographic research. This research method guided the search for studies on communication and dengue control and the survey of the general theoretical foundations that support the proposed explicative frame. The main result shows that the communicational dimension of the public problem of dengue is constituted by strategic aspects and by unusual, unpredicted and uncontrollable aspects. These characteristics compose a public scenario of experiences that can neither be completely understood nor anticipated. In conclusion, this work proposes five relational assumptions for communication strategies in public scenarios of dengue experiences.

Palavras-chave : Communication; Strategies; Dengue.

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