Abstract

FRANCISCHINI, Andresa Silva Neto  and  AZEVEDO, Paulo Furquim de. Footwear industry strategies for the new competition environment: a three case study analysis. Gest. Prod. [online]. 2003, vol.10, n.3, pp. 251-265. ISSN 0104-530X.  http://dx.doi.org/10.1590/S0104-530X2003000300003.

The competitive environment during the 1990's - with trade liberalization, the new rules set by the Brazilian Constitution of 1988, exchange rate appreciation and changes in the international competition - had distinct effects on each Brazilian industry. This article analyzes the technological, locacional and organizational strategies in three footwear firms. Based in four propositions, we evaluate the three types of strategies and how the differ in accordance with firm characteristics.

Keywords : footwear; competition environment; strategy.