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História, Ciências, Saúde-Manguinhos

Print version ISSN 0104-5970On-line version ISSN 1678-4758

Abstract

DIAS, Tânia Maria; BONAN, Claudia; NAKANO, Andreza Rodrigues  and  TEIXEIRA, Luiz Antônio. The opportunity pill: discourses about the birth control pill in A Gazeta da Farmácia, 1960-1981. Hist. cienc. saude-Manguinhos [online]. 2018, vol.25, n.3, pp.725-742. ISSN 0104-5970.  http://dx.doi.org/10.1590/s0104-59702018000400007.

The pharmacy world was a mandatory crossing point and active player in the establishment of hormonal contraception in Brazil. Through an analysis of articles published in A Gazeta da Farmácia from 1960 to 1981, the study explores little-known aspects of the birth control pill’s biography and the construction of its Brazilian market. For pharmacy professionals, oral contraceptives were “opportunity pills” in two senses: they provided profits and they restored the prestige of these professionals within the scientific, clinical-therapeutic, and political realms. The pathways of the pill and the pharmacy world intersected as both wove their biographies under the patronage of industry. Pharmacists and the pill were co-constructed, and each was an important crossing point for the other.

Keywords : birth control pill; pharmaceutical market; history; hormonal contraception; pharmaceutical.

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