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Opinião Pública

Print version ISSN 0104-6276On-line version ISSN 1807-0191

Abstract

FIGUEIREDO, Rubens  and  COUTINHO, Ciro. A eleição de 2002. Opin. Publica [online]. 2003, vol.9, n.2, pp.93-117. ISSN 0104-6276.  http://dx.doi.org/10.1590/S0104-62762003000200005.

The article analyses the 2002 presidential campaign considering the results of electoral polls published in mass media, the electoral advertising, defined by law on television, and the political context that have resulted in the victory of Labor's Party candidate, Luís Inácio Lula da Silva.

Keywords : elections; public opinion polls; electoral advertising; television.

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