Abstract

BIROLI, Flávia  and  MIGUEL, Luis Felipe. Orgulho e preconceito: a "objetividade" como mediadora entre o jornalismo e seu público. Opin. Publica [online]. 2012, vol.18, n.1, pp. 22-43. ISSN 0104-6276.  http://dx.doi.org/10.1590/S0104-62762012000100002.

The article discusses the value of "objectivity" for journalistic discourses and practices. The analysis of Brazilian weekly news magazines confirms the comprehension that the ideal of objectivity and the assertion of moral values do not exclude each other: "objective facts" and judgments are complementary in legitimating journalism as the guardian of social values. The sharing of social positions - and prejudgments - between journalists and their public allows specific perspectives and interests to be voiced as if they equal the totality, naturalizing a pattern of values and making judgments into facts. In journalism, neutrality corresponds to the validation of hegemonic discourses.

Keywords : journalism; objectivity; social perspectives; interests; politics.