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Horizontes Antropológicos

Print version ISSN 0104-7183On-line version ISSN 1806-9983

Abstract

SCOTTO, Gabriela. Encontros e desencontros entre a política e o mercado: uma antropologia das "trocas" no espaço do marketing político. Horiz. antropol. [online]. 2003, vol.9, n.19, pp.49-78. ISSN 0104-7183.  http://dx.doi.org/10.1590/S0104-71832003000100003.

In this paper, we confirm that there are not well-defined rigid boundaries between politics and market - on the contrary, the articulation between both is extensive. And if, on one hand, it is true that a considerable commercialization of interests and social and professional transactions exist in the electoral-political arena, on the other hand it is no less true that there also exists a "politicization" of the market and of the products and services offered. Social events, such as political marketing conferences and fairs of "political products and services," are used as an entry door to analyze the constellation of agents, practices and representations, that are articulated in political marketing and that demonstrate the thin boundaries between politics and the market that permeate this social space.

Keywords : political representation; political marketing; politics and market; public elections.

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