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D'AMBROS, Jorge; GONCALEZ, Joaquim Carlos  and  ANGELO, Humberto. Contributions to the deployment of furniture in pole Central Region Tocantins. CERNE [online]. 2012, vol.18, n.3, pp.377-386. ISSN 0104-7760.

This study was developed in the central region of Tocantins, for the identification and analysis of positive factors, weaknesses, opportunities and threats associated with the furniture supply chain in order to continue the formation of the regional furniture pole. To achieve this objective the methodology used was to listen to local actors and experts in the furniture segment. Seventy-five local actors among industry officials, academic institutions and university representatives were interviewed. They pointed out and analyzed the main points related to the economic, social, political and environmental contributions stemming from the creation of a pole in the region. The tool used was the SWOT Analysis associated with the Method of Judges, and then the variables were subjected to Principal Component Analysis - PCA. The SWOT Matrix proved to be adequate and effective to be used as diagnostic tool along with local actors. The examination of all the factors associated with local furniture production chain helped to understand the activity and indicate actions that affect this arrangement and that will bring economic, social and environmental benefits. According to the experts, the establishment of a furniture industry in the region will favor the employment and income creation, local and regional sustainable development, improvements in business management, raise the standard of quality and productivity of the local furniture industry and improve the quality of population standard of living.

Keywords : SWOT analysis; strategic management; local development.

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