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SOBRAL, Luís Felipe. O beijo de Spade: gênero, narrativa, cognição. Mana [online]. 2011, vol.17, n.3, pp.625-652. ISSN 0104-9313.

This article is an initial elaboration of the screen persona of the American actor Humphrey Bogart at the film The Maltese Falcon of 1941. I argue that the notion of the Hollywoodian person produces the mediation between the image of the artist and his/her social trajectory. It is a kind of symbolic power, capable of establishing the artist within the structure of cinematographic production. In this manner, I use a scene from the The Maltese Falcon to relate the two analytical axes of this argument: on the one hand, the sign of gender that characterizes Bogart's persona, alternating between apparent indifference and sudden vulnerability; on the other, the visual culture - unthinkable as separated from a local social experience - a symbolic dimension that constrains the geometry of the eyes (audience, camera, cast). My narrative searches through a series of clues collected from various sources (films, literature, biographies, historiography), sharing with the Hollywoodian classic its most characteristic trait: the detective mode of knowledge.

Palavras-chave : Humphrey Bogart (1899-1957); Hollywood; Gender; Notion of person.

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