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REAd. Revista Eletrônica de Administração (Porto Alegre)

Print version ISSN 1980-4164On-line version ISSN 1413-2311

Abstract

OLIVEIRA, Marta Olivia Rovedder De et al. QUALITY ANALYSIS OF SCIENTIFIC ARTICLES OF MARKETING AREA PUBLISHED IN BRAZIL: SURVEY RESEARCHES IN THE 2000s. REAd. Rev. eletrôn. adm. (Porto Alegre) [online]. 2017, vol.23, n.1, pp.54-87. ISSN 1413-2311.  https://doi.org/10.1590/1413-2311.024.55683.

The Brazilian Academy has fostered the discussion on the quality of scientific production in Administration. This article joins this discussion by presenting an inventory of survey articles published in the Marketing area, between the years 2000-2010, in the main Brazilian Administration journals, as well as in the annals of the most important post-graduate meetings that have a Marketing division. The results of this inventory were compared with the inventory of survey research in Marketing conducted in the 90's by Froemming et al. (2000b). The development of this inventory of Marketing articles allows a longitudinal view of the production of survey research and also provides a comparative analysis of this production over the years, providing rationale for evaluation of the quality of these publications. It was concluded that there was some progress in the quality criteria of the basic methodological elements of the scientific production of marketing over the years 2000-2010, when compared to the articles published in the 90's, such as the highest percentage of research with in-depth basic theory; with the description of the operation of its variables; reliability testing; presenting the limits of the study and suggestions for future research. However, the results of this research show that there are issues of concern about the quality of studies published over these 21 years in the Marketing area in Brazil, demonstrating that there are still gaps in effective care of the quality criteria in survey research.

Keywords : Research Survey; Quality of research; Quality of papers; Scientific Production in Marketing; Brazil.

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