Responsabilidade Social Corporativa (RSC) |
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Carroll (1979CARROLL, A. B. A Three-Dimensional Conceptual Model of Corporate Social Performance. Academy of Management Review, Briarcliff Manor, v. 4, n. 4, p. 497-505, 1979., 1991CARROLL, A. B. The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders. Business Horizons, v. 34, n. 4, p. 39-48, 1991., 1999, 2008CARROLL, A. B. A history of corporate social responsibility: concepts and practices. In: CRANE, A. et al. The Oxford Handbook of Corporate Social Responsibility. New York: Oxford University Press, 2008.); DeBakker, Groenwegen e Den Hond (2005)DeBAKKER, G. A. GROENWEGEN, P. DEN HOND, F. A Bibliometric analysis of 30 years of research and theory on Corporate Social Responsibility and Corporate Social Performance. Business and Society, Thousand Oaks, v. 44, n. 3, p. 283-317, 2005.; Lockett, Moon e Visser (2006)LOCKETT, A.; MOON, J.; VISSER, W. Corporate Social Responsibility in Management Research: Focus, Nature, Salience and Sources of Influence. Journal of Management Studies, New York, v. 43, n. 1, p. 115-36, 2006.; Crane et al. (2008)CRANE, A. et al. The Corporate Social Responsibility Agenda. In:CRANE, A. et al. The Oxford Handbook of Corporate Social Responsibiliy. New York: Oxford University Press, 2008.
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Desempenho Social Corporativo (CSP) |
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Forma como a organização responde às questões de RSC;
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Atividades e processos realizados;
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Informações utilizadas para a escolha das atividades e processos;
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Envolvimento das áreas funcionais.
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Wood (1991)WOOD, D. J. Corporate Social Performance Revisited. Academy of Management Review, Briarcliff Manor, n. 16, p. 66-73, 1991.; Clarkson (1995)CLARKSON, M. B. A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance. Academy of Management Review, Briarcliff Manor, v. 92, p. 105-108, 1995.; Nascimento, Lemos e Mello (2008)NASCIMENTO, L. F.; LEMOS, A. D. C.; MELLO, M. C. A. Gestão Socioambinetal Estratégica. Porto Alegre: Bookman, 2008.; Surroca, Tribó e Waddock (2010)SURROCA, J.; TRIBÓ, J. A.; WADDOCK, S. Corporate responsibility and financial performance: the role of intangible resources. Strategic Management Journal, Hoboken, v. 31, n. 5, p. 463–490, 2010.
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Alinhamento entre RSC e Estratégia Organizacional |
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Inserção da variável sociambiental no processo formal de formulação estratégica;
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Vínculo das práticas socioambientais com a atividade principal da empresa; ·
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Disseminação da RSC na organização;
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Forma de avaliação dos resultados - utilização de modelo ou sistema de indicadores para avaliação do desempenho social;
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Nível organizacional ao qual os resultados são reportados.
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Hart (1995, 1997); Burke e Logsdon (1996)BURKE, L.; LOGSDON, J. M. How corporate social responsibility pays off. Long Range Planning, Amsterdam, v. 29, p. 495-502, 1996.; Fombrun, Gardberg e Barnett (2000)FOMBRUN, C; GARDBERG, N. A.; BARNETT, M. L. Opportunity Platforms and Safety Nets: Corporate Citizenship and Reputational Risk. Business and Society Review, New York, v. 105, n. 1, p. 85-106, 2000.; Husted (2000)HUSTED, B. W. A contingency theory of corporate social performance. Business and Society, Thousand Oaks, v. 39, n. 1, p. 24-48, 2000.; McWilliams e Siegel (2000); Husted e Allen (2001); Porter e Kramer (2002PORTER, M. E.; KRAMER, M. R. The competitive advantage of corporate philanthropy. Harvard Business Review, Cambridge, v. 80, n. 12, p. 57-68, 2002., 2006PORTER, M. E.; KRAMER, M. R. Strategy and society: the link between competitive advantage and corporate social responsibility. Harvard Business Review, Cambridge, v. 84, n. 12, p. 78-92, 2006.); Husted e Salazar, (2006)HUSTED, B. W; SALAZAR, J. D. J. Taking Friedman seriously: maximizing profits and social performance. Journal of Management Studies, New York, v. 43, n. 1, p. 75-91, 2006.; Molteni (2006)MOLTENI, M. The social-competitive innovation pyramid. Corporate Governance, New York, v. 6, n. 4, 2006.; McWilliams, Siegel e Wright (2006BACKHAUS, K. B.; STONE, B. A.; HEINER, K. Exploring the relationship between corporate social performance and employer attractiveness. Business & Society, Thousand Oaks, v. 41, n. 3, p. 292-318, 2002., 2011McWILLIAMS, A.; SIEGEL, D. S. Creating and Capturing Value: Strategic Corporate Social Responsibility, Resource-Based Theory, and Sustainable Competitive Advantage. Journal of Management, Thousand Oaks, v. 37, n. 5, p. 1480-1495, 2011.); Nascimento, Lemos e Mello (2008)NASCIMENTO, L. F.; LEMOS, A. D. C.; MELLO, M. C. A. Gestão Socioambinetal Estratégica. Porto Alegre: Bookman, 2008.
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