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Perspectivas em Ciência da Informação

versão On-line ISSN 1981-5344

Resumo

PIRES, Vladimir Sibylla  e  ALBAGLI, Sarita. Company strategies, informational dynamics and brand identity in the creative economy. Perspect. ciênc. inf. [online]. 2012, vol.17, n.2, pp.109-122. ISSN 1981-5344.  http://dx.doi.org/10.1590/S1413-99362012000200008.

This study is about the informational dynamics involved in the effort of building brand identities by creative centrals and their social-creative networks originated from communicational interactions between internal work groups and external actors and social groups. In this study, information is considered on its performative dimension. Hence, it utilizes the poli-epistemical approach from Information Science. An empirical research done at a fashion industry company (Osklen) is presented, and is complemented by interviews with two other creative-oriented companies.

Palavras-chave : Brand identity; Creative economy; Centrals of creativity; Poli-epistemical approach of informational dynamics; Information Science.

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