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Interface - Comunicação, Saúde, Educação

versión impresa ISSN 1414-3283versión On-line ISSN 1807-5762


MARINHO, Mônica Benfica. Between functionality and playfulness: condoms in aids prevention campaigns. Interface (Botucatu) [online]. 2000, vol.4, n.6, pp.103-110. ISSN 1807-5762.

The starting point for this study is the idea that there are obstacles to the use of condoms. It discusses some of these impediments, namely, the parallel meaning of condoms as something associated with infidelity and promiscuity. These interpretations were analyzed relative to the behavioral model that governs sexual practice and human reproduction, i.e., monogamy. This paper emphasizes that campaigns designed to encourage the use of condoms may be more effective if they dilute the "negative" image connected with these meanings, by associating condoms, for instance, with pleasure and safety, through playful and relaxed advertising.

Palabras clave : sex behavior; acquired immunodeficiency syndrome; preventive health services.

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