Within the challenge of implementing a form of welcome in which the team of healthcare workers would be made comprehensive, and would be thus in relation to users, a team of professionals from the family health program has proposed collective welcoming. This is a meeting space between workers and users that is focused on their health needs. Within this creative space, active work becomes stronger in relation to normative acts and, through communicative acts, transforms tension into understandings. There is a search for a metastable balance in which work is reconstituted in the light of each new challenge, thereby building relationships of greater solidity and providing learning for new ways of producing care.
User embracement; Interdisciplinary healthcare team; Brazilian national health system; Primary healthcare